Tinder has launched its new paid subscription tier around the world. Tinder Gold is designed to offer “a first-class swipe experience” for members only. So it’s kinda like the difference between having an ordinary credit card and a platinum credit card. Except Tinder Gold is cheaper.
Tinder announced Tinder Gold in June 2017. And we duly wrote about it. At the time Tinder Gold was being tested in Argentina, Australia, Canada, and Mexico, but it has now gone live worldwide. It’s initially only available to iOS users, but will soon be available on Android as well.
Tinder Gold Gives You an Advantage
Tinder Gold offers a host of features over the free version. You get Passport, Rewind, Unlimited Likes, five Super Likes per day, and one Boost per month, as well as extra profile controls. But the real pull is the new “Likes You” feature, which reveals everyone who has swiped right on you.
This essentially shortcuts the whole process. You’ll no longer have to swipe right on a host of profiles in order to find a potential match. You can just click “Likes You” and choose from the list of pre-selected matches. So, it’s not as much fun, but it simplifies Tinder to its core component.
In case you still aren’t sold on the idea, Tinder describes Tinder Gold as “your personal Swipe Right concierge—available 24/7—bringing all of your pending matches to you”. Which means you can simply “sit back, enjoy a fine cocktail, and browse through profiles at your leisure”.
The price of Tinder Gold varies depending on where you are in the world. In the U.S. Tinder Gold will set you back $5-per-month on top of your Tinder Plus subscription, but that price point isn’t yet set in stone. Either way, this will earn Tinder a steady flow of cash from people looking to get ahead.
Helping People Score More Dates
This is a genius move by Tinder. The company is synonymous with helping people score dates (and more). And this means it’s always going to have a sizable userbase. And now, with Tinder Gold, it’s offering those who are willing to pay for the privilege an advantage over the dating competition.
Do you regularly use Tinder? Have you scored some dates from it? How did you find the experience? Is the future of dating? Or do you prefer the old-school way of doing things? Are you likely to pay for Tinder Gold? If so, why? Please let us know in the comments below!