Pandora has launched Pandora Stories, which allows artists, labels, and creative types to turn playlists into podcasts. Pandora Stories are playlists of songs with added commentary in-between. Which means you can use the platform to create musical podcasts.
Combining Podcasting With Playlists
While podcasts have been around for years, we’re arguably entering the golden age of podcasting. It’s also a good time to be a music fan, with so many streaming music services to choose from that you may need help choosing the right music streaming service.
With that in mind, Pandora has launched Pandora Stories. This offers a combination of playlists and podcasting, creating a new form of entertainment. And this new form of entertainment is perfect for those who like listening to both music and podcasts.
What Are Pandora Stories?
In a nutshell, Pandora Stories are playlists of songs with added commentary. So, an artist can pick their favorite songs and talk about the inspiration behind them. Or a label can create a playlist covering their artists and talk each up in turn.
However, Podcast Stories gets more interesting when other people join in. Anyone can create Pandora Stories, compiling a playlist of songs and using them to tell a story. Which could make for some interesting music-themed podcasts.
Introducing Pandora Stories, a unique new marketing tool that allows creators to combine the narrative possibilities of podcasts with the emotional power of playlists! Learn more about Pandora Stories below: https://t.co/9z2WFJ8u3b
— Pandora AMP (@pandoraAMP) February 26, 2019
Shamal Ranasinghe, VP of Creators Product, said, “Creators—including artists, songwriters, celebrities, and podcasters—can now use Pandora AMP to voice their Stories, giving more meaning, heart, and insight into their fans’ favorite music.”
The first Pandora Stories available include John Legend’s Glorious Journey, Lauren Alaina Is Doin’ Just Fine, The Music of Wes Anderson with Randall Poster, and Love Songs That Aren’t Really Love Songs. You can find out everything you need to know here.
Pandora Stories Are Available to All
Pandora Stories are now available to all. Pandora Premium subscribers can listen for free, while Pandora Plus and Ad-Supported users can access them after watching a 30-second ad. Artists and creators can apply to access the tools needed to create Pandora Stories.