Google has given Google Play Music a bit of a makeover, and this one is more than skin deep. Yes, the new user interface has been given a fresh lick of paint, but the big changes are all lurking under the hood. The result being that Google Play Music knows your deepest, darkest secrets.
According to Google, the new Google Play Music offers “a fresh take on our music streaming service that is smarter, easier to use, and much more assistive”. And these promises are all based on the machine learning that Google has built into the service.
“Google Play Music uses machine learning to figure out what music you like and then mixes in signals like location, activity, and the weather along with hand-picked playlists to personalize music for wherever you are and whenever you want tunes.”
Machine learning is essentially a form of artificial intelligence which adapts as it receives new data. In the case of Google Play Music, this means the more you listen, the better the service will get to know you and your taste in music tastes. Or, as Google puts it, “your experience will keep evolving (and improving) as we get to know you better”.
The new Google Play Music offers another neat trick; an offline playlist “based on what you’ve listened to recently”. This means that you’ll still be able to listen to music even on those rare occasions when you’re not connected to the internet.
The Problem With Google Play Music
Unfortunately for Google, Google Play Music has two major problems… Spotify and Apple Music. These rival streaming music services already have millions of subscribers, and people aren’t going to switch without being given a damn good reason to do so.
The question is whether this makeover, as impressive as it may be, offers enough of a reason to switch. Spotify already boasts some magnificent machine learning capabilities which deliver smart playlists every week, and Apple Music has Beats 1 and Taylor Swift. So Google Play Music faces an uphill battle, especially as Amazon Music Unlimited is now also a thing.
The new Google Play Music is already live on the web, and rolling out to the Android app and iOS app in the 62 countries where Google Play Music is currently available.
— Google Play Music (@GooglePlayMusic) November 14, 2016
Do you subscribe to Google Play Music? If so, what made you choose Google’s offering over the competition? If not, why not? What does Spotify, Apple Music, or Amazon Music Unlimited offer over Google Play Music? Please let us know in the comments below!