7 New Amazon Prime Benefits You Didn’t Know About
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You don’t need Prime to benefit from Amazon. In fact, there are several nifty Amazon tips and tricks that don’t require Prime at all, such as how to snag free standard shipping. But with a Prime membership, dozens of other opportunities open up — many that aren’t even related to shopping.

We already covered some of the lesser-known Prime benefits before, including the Prime Pantry and unlimited photo storage, but Amazon has introduced a handful of others since then. And unfortunately, many of these new additions have flown under the radar.

So whether you have an existing Prime membership or you’re thinking of grabbing one soon, you’ll want to keep reading. Never before has Amazon Prime been so worth the price of admission. It even makes for an excellent gift for friends and family How to Gift Amazon Prime to Friends & Family (And Why You Should) How to Gift Amazon Prime to Friends & Family (And Why You Should) If you're in need of a gift idea for friends or family, why not an Amazon Prime subscription? Here's how easy it is to give and why the benefits are well worth it. Read More !

1. Same-Day / 1-Day / 2-Hour Shipping

You might best know Prime for its offer of free 2-Day shipping, but you might be surprised to learn that Prime members in certain cities also get free 1-Day shipping, free Same-Day shipping, and even free 2-Hour deliveries!

To qualify for 1-Day or Same-Day shipping:

  1. Your order total must be at least $35.
  2. For Same-Day, all items must be marked Same-Day eligible. For 1-Day, all items must be marked 1-Day eligible.
  3. You must check out before the cut-off time, usually around noon.
  4. The shipping address must be in an eligible zip code. As of this writing, there are over 5,000 participating cities and towns across the continental U.S.

To qualify for 2-Hour deliveries:

  1. Only certain household items and essentials are eligible.
  2. The shipping address must be in an eligible zip code. As of this writing, there are over 30 participating cities and towns in select states around the U.S.

The 2-Hour delivery service is called Prime Now and can be expedited to 1-Hour delivery for a $7.99 fee. As of this writing, you can also get free 1-Hour delivery from select restaurants in certain cities. Amazon calls this a limited time benefit but provides no details on when it will end.

Look for Prime Now to continue expanding. In March 2017, Amazon began offering free 2-Hour delivery of beer and wine through Prime Now in Cincinnati and Columbus. And for Echo owners, Amazon recently introduced Prime Now ordering through Alexa You Can Now Order From Amazon Prime Now Using Alexa You Can Now Order From Amazon Prime Now Using Alexa You can now order from Amazon Prime Now using nothing but Alexa. The usual caveats apply, but assuming you meet the criteria you'll be able to get your products delivered in under two hours. Read More .

2. Early Lightning Deals

7 New Amazon Prime Benefits You Didn't Know About amazon prime early access lightning deals

Did you know that Amazon has an awesome deals program called Lightning Deals? In short, a Lightning Deal is a discounted item that’s only available in a certain quantity and duration before the discount ends. I recently grabbed a product I wanted for 25 percent off, but that’s on the low side.

The Lightning Deals program isn’t exclusive to Prime members, but Prime members have something called Prime Early Access. This lets you get a 30-minute head start on most (but not all) Lightning Deals, which is great because these deals sell out surprisingly fast.

Visit the Lightning Deals page to see what’s available at any time.

3. Free Ebooks

7 New Amazon Prime Benefits You Didn't Know About amazon prime reading free ebooks

In October 2016, Amazon launched a new feature called Prime Reading for book lovers. With it, you get unlimited access to over 1,000 ebooks in Kindle format, including novels like 1984 and The Hobbit, as well as hundreds of nonfiction titles. It’s currently only available to those in the U.S.

Check out the Prime Reading catalog to see the full collection. One thing to note is that Prime Reading also includes approximately 350 titles that come with Audible Narration, meaning you can experience them as audiobooks.

Another way to get free ebooks with Prime is through the Kindle First program. Every month, you’ll get to pick between 4–6 pre-release titles to download without paying a cent. The selections are spread over many genres so there will always be at least one that interests you. It’s just one of many ways to take full advantage of a Kindle device 7 Ways to Take Full Advantage of Your Kindle 7 Ways to Take Full Advantage of Your Kindle Millions of people now own Kindles, but most of them aren't taking full advantage of these magnificent devices. There are various ways to take full advantage of your Kindle, and here are just seven... Read More .

4. Outfit Comparisons

If you aren’t using the Amazon Shopping app yet, you should consider it. In addition to the ability to shop no matter where you are, and on top of the notifications of when orders are shipped and delivered, you’ll get access to the latest Outfit Compare feature.

Introduced in March 2017, this feature lets Prime members upload two full-body photos of themselves in different outfits. Amazon’s “fashion specialists” will analyze each outfit and recommend which one to wear. As of this writing, it’s only available in the iOS version, but it will arrive on Android soon.

5. Original Films and TV Series

7 New Amazon Prime Benefits You Didn't Know About amazon studios manchester by the sea

You probably know about Prime Video already. It’s a top contender to both Netflix and Hulu, packed full of excellent TV shows worth watching, many that can only be watched on Prime Video. But this service has been around since 2011, so why are we mentioning it?

Because it recently elevated itself to new heights. For the first time ever, an Amazon Studios film won an Academy Award — actually, not just one, but two: Best Actor and Best Original Screenplay. That film was Manchester by the Sea, by the way, and it will be on Prime Video come May 2017.

Other notable original productions include Bosch, The Man in the High Castle, and Transparent. Other watch-worthy exclusives include Catastrophe and Fleabag. Note that you can also extend Prime Video with add-on TV subscriptions.

6. Twitch Prime

If you play video games, then you’ve probably watched Twitch at some point. For the uninitiated, Twitch is like YouTube except focused on real-time gameplay streams rather than uploaded videos (although some streams are saved as VODs after the fact). Twitch started as a platform for watching live tournaments and other events, but has since evolved into so much more.

Although Twitch is completely free, you can unlock bonus features with a Twitch Turbo subscription (e.g. no ads). What many don’t know is that every Prime membership comes with Twitch Prime, which basically grants the same benefits as Twitch Turbo.

To learn more, check out our introduction to Twitch Prime Everything You Need to Know About Twitch Prime Everything You Need to Know About Twitch Prime Twitch Prime is Twitch's new premium offering for streamers, and offered as part of your Amazon Prime subscription. But what is Twitch Prime and how will it impact Twitch? Read More .

7. Annual Prime Day

7 New Amazon Prime Benefits You Didn't Know About prime day announcement 2

In July 2015, Amazon ran its very first Prime Day promotional event. It was marketed as a kind of Black Friday exclusive to Prime members, but to disappointing results: the selection was unimpressive, the deals weren’t that great, and the overall feel of it was “okay but lackluster”.

It ran again in July 2016, and some parts of it were better while others still needed work. The takeaway, however, is that Prime Day is going to be an annual event and it’s reasonable to expect that Amazon will learn from its mistakes and improve going forward.

Prime Day may not be good enough yet to be the sole reason to grab a Prime membership, but it’s certainly a wonderful benefit to have alongside all the other benefits you get.

What Do You Love About Amazon Prime?

At the end of the day, the main draw of Amazon Prime is still the same: free 2-Day shipping. If you’re like me and you do most of your non-grocery shopping online, then the price of Prime pays for itself in no time and is absolutely worth it. If you only buy off Amazon during the holidays, a monthly subscription might be the better option Which Amazon Prime Subscription Is Right for You? Which Amazon Prime Subscription Is Right for You? Potential subscribers formerly only had one option when it came to Amazon Prime. However, now, Amazon is offering three different subscription plans so you can pick the one that best suits your needs. Read More .

What about you? If you’re a Prime member, which features do you use most often? If not, what else does Amazon have to do to win you over? Share with us in the comments below!

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  1. Cutey
    April 26, 2017 at 10:38 pm

    Seems they charge more for items that are available via Prime shipping.
    The 2 day shipping is only after they receive the item...so no guarantee on day of delivery.
    Very few videos fit my preferences.
    Photo storage is very hard to organize in any way.
    The user reviews are the reason to shop there, but look for better prices at other outlets.

  2. Buckwheat
    April 24, 2017 at 2:34 am

    What I love about Amazon Prime is the concept of giving Amazon an extra hundred bucks of my hard earned money for the privilege of getting things as quickly as they used to send them for free. I love throwing away money for the royal privilege of spending more with Amazon....

  3. Brew
    April 20, 2017 at 10:42 pm

    I lost interest in Amazon when the CEO started pushing politics. Big mistake.

  4. J. M. Pike
    April 20, 2017 at 4:08 pm

    We've been Prime members for several years and I feel like we are getting more than our monies worth. The free shipping, Prime Music, Prime Video, free or cheaper Kindle books are the main things we take advantage of. We recently started using the free Photos storage but have been in Google Photos for so long it may not be worth it trying to move or copy pictures over.

    Prime Video has gotten so much better with excellent original content as well as some releases (TV and Movies) exclusive to Amazon Prime.

    We probably won't ever need overnight delivery or groceries delivered (at least not in the foreseeable future) but there seem to be so many perks that continuing the membership for us is a no brainer.

  5. hrh
    April 20, 2017 at 11:18 am

    Tried it in Canada but found it wasn't worth it. Much of the stuff was not available for the fast delivery standards (Im usually OK with their regular delivery anyway) and not much else to recommend it. It may be different now that you can get more music and video content, but in Canada we tend to get the short end of the stick when it comes to content. I have access to the US version of Netflix and even there the difference in offerings is pronounced.

  6. Angela P Schapiro
    April 20, 2017 at 12:42 am

    This is one of the worst sales pieces that I have ever seen. It is so reader unfriendly and all over the place. I would have expected better from Amazon.

  7. Ernie Klein
    April 19, 2017 at 9:09 pm

    If your a college student you can get prime as a student at a reduced rate.

  8. Jean Simmons
    April 19, 2017 at 7:43 pm

    The streaming movies were so low I couldn’t hear them even with the TV turned to full volume and I don’t have a hearing problem and my TV works fine.

  9. Wayne Kent
    April 19, 2017 at 6:23 pm

    We like everything about Prime!! What's not to like about it???
    Just the Prime Music (omg) is so great, there has never been a song I could get on Prime Music
    it's like having the best music collection of the richest person on earth and its yours for only
    a Prime Membership. Amazon Prime you Rock!!

  10. Kilroy
    April 19, 2017 at 4:13 pm

    I am a prime Student member (discounted rate, $49 last year), you need an EDU e-mail address, you get all of the same benefits as a normal prime member.

    I live in the Minneapolis / St. Paul area. I have have only a few delivery issues, out of about 100 orders last year. The Twin Cities have a lot of additional Prime services, restaurant delivery, and liquor delivery.

    I used Prime Now to get a replacement power supply for my computer. I ordered in at around 6:00 a.m. and had it by 10:00 a.m. on a Sunday, can't ask for better service.

  11. FR
    April 19, 2017 at 3:46 pm

    Prime photos too.
    Unlimited photo uploads. That pretty much knocks flickr out.
    Also I think you discounts on ordering photos.
    Family vault, you can add 5 different people to add pictures to same place ...

  12. sheree stowers
    April 19, 2017 at 2:15 pm

    I have been a Prime member for years and I use the Kindle book feature constantly especially the audiobook upgrades. I also use the prime music regularly and I have an echo so I use that frequently as well. Oh and of course the free shipping. I frequently reevaluate because the price for prime is higher now, but for me and my family it is worth it so far.

  13. Brian Miller
    April 19, 2017 at 2:12 pm

    We tried prime last year for the books and streaming video, and were so disappointed. Maybe things are better now, but there was literally nothing that we could find that we wanted to watch or read, and figuring out the pricing is always a pain with Amazon. It is not clear most of the time if videos were free or not before trying to watch them. Or, some episodes were free but then others you had to pay to watch. I do like that about Netflix - everything that is on there you can watch.

  14. Justin
    April 13, 2017 at 7:40 pm

    Wine and beer will be available in Richmond VA next week via Prime Now!

  15. Tim Bamford
    April 13, 2017 at 12:10 pm

    O have been a prime member for half a year or so and I am yet to receive anything within the stated 24 hour delivery time. Anything I have ordered has taken about a week to arrive with Amazon's excuse being 'oh we didn't have stock of that item in the country' a very poor service and even more poor excuses but hey at least I get grand tour

    • Amy
      April 15, 2017 at 3:07 am

      Are you positive you're ordering items that say "Prime" next to the price? I've been using Amazon for years and even when I don't have a Prime membership, the only time my orders have taken more than 2-3 days were when I ordered from third-party sellers. Prime orders typically get to me the next day.

    • Carlos
      April 19, 2017 at 2:03 pm

      Same problem here and I'm in Minneapolis. Prime items typically are taking 4 or 5 days. My ex has the same experience and has called on it numerous times.

    • itsthejourney
      September 24, 2017 at 11:29 am

      If you item(s) get to you later than the promised 2 days, call Amazon and you get
      your prime membership extended for every time this happens. You have to call, but
      you will get that.

  16. Tatiana
    April 13, 2017 at 1:03 am

    Like someone mentioned prime music.
    You can listen to full albums. Also Amazon video. Lots of tv shows and movies to watch for free. ..like netflix. They even have Amazon originals.

  17. David
    April 12, 2017 at 9:00 pm

    In San Diego,Restraunt deliveries are now $3.99 if you order less than $40.Its a $20 min order no matter what.Its really worth it if your ordering $40 + in food.I think the majority of people order in the $20 range,which normally results in the driver getting less for a tip.
    I always tip no matter what,because i believe in Karma...

  18. Dwal
    April 12, 2017 at 5:22 pm

    Prime music definitely. I was a Pandora listener for a long time and suffered thru all the ads, but now that I have Prime I listen to it all day at work with NO ADS!

  19. TI
    April 12, 2017 at 1:31 pm

    Prime music?