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Netflix Launches Short Video Previews on Mobile

Dave Parrack 20-04-2018

Anyone who has watched Netflix on their TV recently will be familiar with its preview videos. These give you an instant indication of what a movie or show is about, allowing you to make an informed decision as to whether to watch it in an instant.


After introducing video previews to the TV interface in 2017, Netflix is now bringing them to its mobile apps too. And rather than just port the previews over from the TV app, Netflix has built them from the ground up to ensure that they’re mobile friendly.

Netflix’s Mobile Video Previews

Netflix’s new mobile video previews are all around 30 seconds long, and presented in a vertical format. The short length means you can watch them in their entirety without getting bored, and the format means you don’t have to turn your phone to watch them.

The previews occupy their own separate space on Netflix’s mobile app. And they’re presented like a slideshow so you can easily choose which one(s) to play and which to bypass. After watching one you can tap to play the piece of content or add it to your list.

Netflix explained the thinking behind the mobile previews on the Netflix Media Center, saying:


“Years of testing has made it clear that video previews help our members browse less and discover new content more quickly. With the launch of mobile previews, we are bringing a video browse experience to your mobile phone in a fun and mobile-optimized way.”

Netflix has already updated its iOS app to include the 30-second video previews, and the feature will be coming soon to Android. But whatever mobile operating system you use, Netflix has clearly designed these previews with smartphone users in mind.

Proving More Useful Than Annoying

When watching Netflix on a TV the video previews can sometimes get annoying. Especially when they start playing automatically as soon as you dare click on anything. However, these mobile-friendly previews should prove useful without also being annoying.

If you’re a fan of the streaming service you should read our ultimate guide to Netflix The Ultimate Netflix Guide: Everything You Ever Wanted to Know About Netflix This guide offers everything you need to know about using Netflix. Whether you're a new subscriber or an established fan of the best streaming service out there. Read More to make sure you know everything. And if you’re looking for content, try our list of the best period dramas The 12 Best Period Dramas to Watch on Netflix We love good period dramas, especially ones set in old-world England. Here are the best period dramas on Netflix right now. Read More , dark comedies The 10 Best Dark Comedies to Watch on Netflix Here are the best dark comedies on Netflix for when you want to explore the darker, yet still hilarious, side of Netflix. Read More , and Disney movies to watch on Netflix The 16 Best Disney Movies to Watch on Netflix Disney is planning to launch its own streaming service in 2019. But in the meantime there are some amazing Disney movies for you to watch on Netflix. Read More !

Related topics: Media Streaming, Netflix.

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