Netflix is adding video previews for all of its content. These video previews are designed to give you a better idea of what to watch next. Because as good as the written word can be, nothing beats seeing a video preview of the thing you’re deliberating whether or not to watch.
We all know that the Netflix catalog is shrinking to make room for more original content. Which is a double-edged sword given how good shows such as Stranger Things and Black Mirror are. However, despite this there are still lots of movies and TV shows to choose from on Netflix.
The quantity and quality of content available on Netflix can make it tricky to decide what to watch next. And those little text descriptions, though fun and whimsical, don’t always sell you on the content. Which is why Netflix is now introducing video previews.
Netflix Video Previews
These video previews aren’t teasers or trailers, but “specially designed video synopses that help members make faster and more confident decisions by quickly highlighting the story, characters and tone of a title”. In other words they offer a snapshot of the content you’re browsing.
As Netflix explains in its blog post detailing the new feature, “We know we have less than 90 seconds to capture someone’s attention and get them excited about a title”. These previews should therefore allow people to “browse less and watch more”.
Netflix Is Evolving
Netflix is evolving. First there was the push into original content. Then came the option to download content to watch offline. And now we have an important change designed to make Netflix a more seamless viewing experience for its users.
As Netflix explains:
“This is our latest effort to continually evolve the Internet TV experience to one that provides greater choice, richer imagery, better context, and a more consumer-friendly experience.”
The perfect streaming service doesn’t yet exist, and there are some perfectly valid reasons not to subscribe to Netflix. However, it’s probably the best option we have at this point, even though Amazon managed to persuade Jeremy Clarkson and co. to set up shop on Prime Video instead.
Do you watch Netflix on a regular basis? Do you find yourself spending ages researching what to watch next? Do you find the text descriptions useful? Or do you think these video previews will prove to be much more useful? Please let us know in the comments below!