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How Netflix Won Super Bowl LII With The Cloverfield Paradox

Dave Parrack 05-02-2018

As everybody in the United States, as well as a few weirdos elsewhere, will know, Super Bowl LII took place this past weekend. And while in sporting terms the Philadelphia Eagles beat the New England Patriots, Netflix was the real winner. And it’s all thanks to The Cloverfield Paradox.


The Cloverfield Paradox is the latest film in a loosely connected series of films created by J.J. Abrams. It started with Cloverfield in 2006, before 10 Cloverfield Lane followed in 2016. Now, less than two years later, we have another Cloverfield film released exclusively on Netflix The 20 Best Original Netflix Movies Worth Watching Not every original Netflix movie is good, but many of them are! Here are the best Netflix original films worth watching. Read More .

The Netflix Wins the Super Bowl Paradox

As you may already be aware, Netflix revealed the first trailer for The Cloverfield Paradox during Super Bowl LII. And thanks to the way it operates, it was able to make the film immediately available to watch at the end of the game. And millions duly clicked Play as commanded.

Most critics who rushed to watch The Cloverfield Paradox have given it negative reviews. They consider it a sloppy mess with unresolved plot points and underwritten characters. And while these criticisms may be fair, they won’t prevent millions of Netflix users from watching the film.

This is why Netflix has won regardless. For the cost of a 30-second spot during Super Bowl LII and the rights to The Cloverfield Paradox, the company has made headlines. And even with the film itself getting panned, Netflix has got everyone talking about Netflix and its place in the world.

The Cloverfield Paradox was originally called The God Particle and was destined to be released in theaters later this year. But it looks as though Netflix swooped in and bought the rights instead. Which, given the negative reaction to the film, looks like a good decision by Paramount Pictures.


From Box Office Flop to Netflix Success

The Cloverfield Paradox is a middling science fiction thriller 6 New (ish) Science Fiction Movies Better Than Star Wars Is Star Wars really the pinnacle of science fiction movies set in space? Haven't several films already surpassed the Star Wars series? Here are six we consider to be better... Read More . And if it had been released in theaters it would have been a box office flop. However, Netflix users will watch The Cloverfield Paradox in their millions regardless of the film critics’ views. And that’s really all that matters.

Have you watched The Cloverfield Paradox yet? If so, what do you think? Is it as bad as the critics are suggesting? Or are they just butthurt at not being given early access? Was streaming it immediately a masterstroke by Netflix? Please let us know in the comments below!

Related topics: Media Streaming, Movie Recommendations, Netflix.

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  1. Bud Wiser
    February 6, 2018 at 2:56 pm

    I think in this day and age - "Professional Critics" opinions are not as valued as the "Average Joe on Youtube reviews". This film looked more expensive than the others with the Cloverfield branding - that are known for being low budget - a tad gimmicky - and fun -
    cost might have made it more of a gamble for the studio. I also have a feeling this might have had the Cloverfield branding slapped on it after production wrapped.

    It's fun, not as 'Smart' as it thinks it is - I'd recommend watching it.

  2. dragonmouth
    February 5, 2018 at 8:41 pm

    " if it had been released in theaters it would have been a box office flop."
    Says who? The film critics? You make it sound like they are objective and impartial. They are fallible humans, just like you and I, with their own prejudices and biases. Who knows why they panned The Cloverfield Paradox. There have been many movies in the past that became blockbusters after being panned by the critics. OTOH, there were movies that critics raved about but which the movie goers didn't go for. Ultimately, it is the movie goers who determine the financial success or failure of a movie, not the critics.

    Having said that, the trailer did not make me want to watch the movie. To me it looks more like a video game than a sci-fi or a fantasy movie.