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MoviePass Ditches its Unlimited Movies Plan

Dave Parrack 30-04-2018

Lots of people have suggested MoviePass is too good to be true. And the company now appears to be proving those naysayers right. This is because MoviePass has ditched the unlimited movies plan for new subscribers. And there’s no guarantee it will return.


For those not up to speed, in August 2017, MoviePass started offering unlimited movies MoviePass Now Offers Unlimited Movies for $10 MoviePass is now offering unlimited movies in theaters for just $9.95-per-month. Which is insane. Read More in theaters for just $10/month. Since then, two million people have signed up for the deal. Which has led MoviePass to change tack with a slightly less impressive offering…

Game Over for Unlimited Movies?

MoviePass has been signing people up to its unlimited movies (one-per-day) plan for over seven months. However, new subscribers currently aren’t being offered that same deal. Instead, for their $10/month they can only watch up to four movies every month.

MoviePass is also throwing in a three-month subscription to iHeart Radio All Access. However, unless you opt out of that within the three months you’ll have to start paying $10/month for that on its own too, doubling your monthly outlay to $20.

When The Hollywood Reporter asked MoviePass CEO Mitch Lowe whether the unlimited plan would be returning he said, “I don’t know”. And MoviePass has since made intentionally vague statements which suggest the unlimited plan may or may not return.

Reports suggest MoviePass is losing $20 million every month as it has to pay the movie theaters the full asking price for each ticket its subscribers purchase. Which might explain why the company seems unsure whether it can continue being quite so generous.


Can MoviePass Survive Long Term?

Everything seems a little up in the air at the moment. Even MoviePass itself doesn’t appear to know whether it will start offering unlimited movies to new subscribers again in the future. And that fact alone should worry anyone willing MoviePass to succeed.

Surely no business can burn through the kind of money MoviePass is and survive. So no one should be surprised that MoviePass is trying something less damaging to its coffers. The problem MoviePass needs to solve is how to stop its subscribers from bankrupting it.

Update on May 3, 2018: MoviePass Unlimited, which offers one movie every day for $9.95/month, is now available once again. And the iHeartRadio plan is listed as a “limited time offer”.

If this is the first you’re hearing about unlimited movies you should read everything you need to know about MoviePass Everything You Need to Know About MoviePass What is MoviePass? How does it work? And how can it save you money? Keep reading to find out everything you need to know about using MoviePass. Read More . And if you have figured out how MoviePass is possibly going to survive longterm with this business plan you should let the company know.

Related topics: Cinema, Subscriptions.

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  1. James
    May 12, 2018 at 3:59 pm

    I don't understand how this company/service even got off the ground. By its very nature, it can't make money. Selling ads, or even the co-op system won't make enough per use to cover their costs.

  2. Neena
    May 2, 2018 at 9:26 am

    Thanks so much for that informative article, Mihir - that was just the info I was looking for. And thanks to it I was able to trace down that well hidden passage in the Facebook terms. I noticed that meanwhile, Facebook updated the terms you're quoting, deleted "royalty-free" and added "This licence is only for the purpose of making our Products available to you." Do you think that makes any difference? I'd imagine not, as the crucial phrase remains "non-exclusive, transferable, sub-licensable and worldwide licence to host, use, distribute, modify, run, copy, publicly perform or display, translate and create derivative works of your content". Still I'd be interested in what that new changes really means.
    Also, excuse in case it's just me being slow on the uptake, but I still don't entirely understand how the sub-licensable bit goes together with your rather lax conclusion of saying "If your original work is commercially sold or used elsewhere without your permission, you might have a case." Doesn't the sub-license mean exactly that - if I post on Facebook, Facebook may re-sell the content without my permission? In the Morel case, AFP and Getty didn't get permission or license - but could they legally speaking not have obtained it from Twitter just as well as from Morel?
    I would tend to differ that while copyright remains unaffected, granting such a license is nothing to worry about. I don't think safeguarding a company from frivolous lawsuits ("If you didn’t give the above permissions, something as small as showing your likes on a friend’s timeline could become libel.") justifies giving them a license to sub-license your content for money, when a permission to use the content across the platform should entirely suffice for that.