When Microsoft first unveiled the Surface, people laughed at this iPad-wannabe. And yet four years on, business is booming. The Surface still isn’t selling as well as the iPad, but it’s well on its way to becoming an integral part of Microsoft’s business.
According to Microsoft’s latest financial results (via TechCrunch), the Surface brought in revenues of $926 million in the last quarter. This is an impressive increase over the $672 million it generated during the same period last year.
Microsoft puts this down to healthy sales of the Surface Pro 4 and Surface Book. Microsoft CEO Satya Nadella also noted that bulk sales to enterprise customers has massively increased. Which means businesses are buying their employees Surface devices on a massive scale.
The Surface may not have been an instant hit , but sales have been steadily improving over the course of its life. The Surface still cannot compete with the iPad, which generated $4.9 billion for Apple during the last quarter. However, if Microsoft sticks with it, there’s no reason why this particular product line cannot continue growing.
What’s already clear is that the Microsoft Surface is no longer a joke. Which is progress.
Bill Belichick Don’t Care
One person who won’t care that the Microsoft Surface is doing better than ever is Bill Belichick, the head coach of the New England Patriots. Microsoft has been supplying Surface tablets to the NFL since 2014, but Belichick isn’t a fan.
Having previously been seen smashing a Surface onto a trunk, earlier this week Belichick declared he was “done with the tablets”. Instead, he’s going to “use the paper pictures from here on”. That’s a very short summation of what he said, as his rant actually lasted for more than five minutes.
Here's Belichick's full answer as to why he hates the tablets. Lasted five minutes and 25 seconds. pic.twitter.com/wcSqebtQRu
— Zack Cox (@ZackCoxNESN) October 18, 2016
Do you own a Microsoft Surface? Are you pleased with the device? Or have you had any problems? Do you think the Surface will continue to go from strength-to-strength? And could it one day outperform the Apple iPad? Please let us know in the comments section below!
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