Microsoft Claims the iPad “Isn’t a Real Computer”
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Once upon a time, there were two companies. Microsoft was the big, bad giant who ruled over everyone. While Apple was the small, unassuming entity who nobody loved. Many years passed, and without anyone realizing it, the two companies switched places.

Now, Apple is in command, with its legion of slavish followers. And Microsoft is the underdog, fighting to survive in a world that’s changing before its very eyes. But one thing hasn’t changed, and that’s the way Microsoft attacks Apple in order to sell its products.

Microsoft Attacks Apple for Christmas

That introduction was a roundabout way of introducing the first Microsoft ad for the holidays. It’s an ad for the Surface Go, but in order to help sell the Surface Go, Microsoft took a swipe at Apple and its iPad. Which apparently isn’t a real computer.

Microsoft’s new Surface Go ad is based on alternative version of “Grandma Got Run Over By a Reindeer” by Elmo and Patsy. It’s a terrible song in the first place, and Microsoft has managed to make it even worse in order to persuade you to buy a Surface Go.

The ad opens with a little girl singing, “Grandma, don’t run out and buy an iPad. Fine when I was six, but now I’m 10. My dreams are big, so I need a real computer. To do all the amazing things I know I can.” The assertion being the iPad isn’t a real computer.

If the iPad isn’t a real computer, then what is? Why, a Surface Go, of course. Because it can help you learn to code, and help you “help the gentle manatee”. Which may just be the strangest pairing since John Lennon and Yoko Ono.

Microsoft Gives Apple Extra Publicity

Perhaps Microsoft is right here, and the iPad isn’t a real computer. But that isn’t the point. The point is by mentioning Apple’s products at every opportunity Microsoft is showing itself up as the underdog, and giving Apple extra publicity it doesn’t need.

Microsoft launched the $399 Surface Go Microsoft Launches $399 Surface Go Tablet Microsoft Launches $399 Surface Go Tablet The Surface Go is a 10-inch Windows tablet which looks almost identical to the Surface Pro, but smaller and more affordable. Which sounds good on paper... Read More in July 2018. And it’s the latest Windows-powered tablet designed to compete with the Apple iPad. Meanwhile, Apple launched its latest iPad Pro Apple Unveils a New MacBook Air, Mac Mini, and iPad Pro Apple Unveils a New MacBook Air, Mac Mini, and iPad Pro At its latest "special event" Apple has unveiled slightly upgraded versions of the MacBook Air, Mac Mini, and iPad Pro. Read More alongside the new MacBook Air and Mac Mini in October 2018.

Explore more about: Apple, iPad, Microsoft, Microsoft Surface.

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  1. Eddie G. O'Connor
    December 17, 2018 at 10:09 am

    Not to sound callous?

    But who gives a flying fig about either of these companies?

    'Nuff said.

  2. Geri O
    December 13, 2018 at 2:45 pm

    Why some of you commenters aren't ruling the world is positively beyond me...SMDH...

    Of course, the iPad isn't a real computer. I don't remember an assertion that it was.

    Who gives a damn about market share and stock prices? Neither MS or Apple are in danger of going away. If you're an investor, you already know the perils of investing in the "latest, greatest thing" You sure don't need these internet brainiacs telling you so.

    Apple makes the products I want. MS doesn't (except for a touchscreen. But the trade-offs aren't worth using a PC, to me). Yeah, I'm pissed about the disappearing ports on MacBooks. But again....

    I'm ashamed of myself for taking the time to respond to some of the drivel here. But at least I'm not pompous and pretentious enough to claim to know what's good for everyone and how they spend their money.

  3. RAY
    December 13, 2018 at 5:34 am

    Apple heavily attacked the PC in commercials (I'm a PC/I'm a Mac) in the 2000's so what's wrong here?

    The girl in the commercial wants a Surface, that runs Win 10, so she can be productive when she grows up.

    All I've ever seen ipads used for is watching movies, playing game apps, and surfing the internet. This is what it was designed for and does it well. For Letters, spreadsheets, problem-solving, a PC is needed.

  4. ps
    December 10, 2018 at 8:18 am

    Waiting for Apple to claim that Windows isn't a real operating system in 3..2..1..

  5. Soumitra
    December 9, 2018 at 9:10 pm

    It worked using Powershell!

    No need to install any distro from Microsoft Store!!

    Forget Putty!!!

  6. Steve S
    December 9, 2018 at 3:18 pm

    Not sure if anyone reads the news, but apples market share is falling while Microsoft is growing.

    Whether you are a mathematically challenged dimwit who likes to iverpay for their computers or not...apple is financially falling behind while Microsoft is gaining.

    Just facts that might have been valuable in article like this.

    Whether you like Microsoft or not,they are certainly not struggling.

    • Geri O
      December 13, 2018 at 2:47 pm

      "Just facts that are spun to fit my position and preferences might have been valuable in an article like this"

      There, fixed it for ya. Yer welcome...

  7. JB
    December 9, 2018 at 1:50 pm

    Consider this: What's bad for Microsoft is good for the rest of the universe. And what's good for Microsoft is bad for the rest of the universe.

  8. P.F. Chang
    December 9, 2018 at 3:47 am

    They are correct! I love Mac desktops. The zombie-hordes of mall dwellers almost killed the home-user Mac desktop with their toddler-toy smartphone obsession.

    The touchscreen needs to die.

  9. Bruce Barnes
    December 8, 2018 at 9:52 pm

    Microsoft said the same thing about Chromebooks a few years ago and they were wrong then too. They can't get out of the past, still marketing Windows and Office and neither is as good as Chrome OS, or Linux Mint, or Google Docs. SaaS rules!

  10. Bruce Barnes
    December 8, 2018 at 9:49 pm

    A couple of years ago they used Pawn Stars Rick and said the same thing about Chromebooks. They were just as wrong then too. The problem with Microsoft is they're stuck in the past with Windows and Office and Google beat their corporate ass with Chromebooks and SaaS.

    I still have a desktop computer too but Linux Mint is my choice.

  11. Mac
    December 8, 2018 at 6:21 pm

    The only ones believing ipads are computers are technically challenged apple lovers. Its nothing more than a big phone with no phone. Just use your phone, or buy a windows tablet with full desktop operating system.

    • Tychicum
      December 8, 2018 at 8:03 pm

      Ah ... Apple has been advertising the iPad as a non-computer for months. DOH!

      Or do TV ads not count ...?

  12. dragonmouth
    December 8, 2018 at 1:20 pm

    ROTFLMAO!

    Shouldn't this article be in the "Jokes and Humor" category, not "Tech News"?
    M$ is desperate.