Internet Tech News

Microsoft Claims “Bing Is Bigger Than You Think”

Dave Parrack 18-08-2017

Do you use Bing? Do you know anyone else who uses Bing? We’re guessing the answer to both of those questions is “No”. However, it turns out, according to market share statistics released by Microsoft, that plenty of people actually do use Bing. Which means some of you are lying to us How To Tell If Someone Is Lying In Email Or Online Emails and online correspondence are great mediums for liars. Namely, they don't have to see the person that they are lying to. Body language doesn't play a factor, and no one can notice the slight... Read More .


Bing has been with us since 2009. Over the course of those eight years, the latest incarnation of Microsoft’s search engine has blossomed into something beautiful. And yet it still never seems to get the same level of attention as Google. Perhaps we all just need a reminder it exists…

Bing Is Still a Thing

That reminder has been delivered by the Bing Ads team. Microsoft was hosting a webcast talking up Bing’s features, and, as noted by OnMSFT, the Bing Ads team took the opportunity to share some market share statistics on Twitter. It’s fair to say that they make for enlightening reading.

This first tweet shows that in the United States Bing has a market share of 33 percent. Bing also boasts a 26 percent share in Taiwan, 23 percent in the UK, 20 percent in Hong Kong, 19 percent in France, 18 percent in Norway, and 16 percent in Canada. Which are impressive numbers.


This second tweet dives deeper down the rabbithole, showing Bing’s market share in more countries. It also lists the number of searches people are conducting through Bing every month, which totals to 12 billion. This is another impressive number for a service no one talks about.

Microsoft seems to be on a mission to remind people that Bing is a thing. The campaign even has a tagline of, “Bing is bigger than you think.” And to be fair to Microsoft, Bing is bigger than I personally thought. It’s no Google, but then no one has ever asked, “Have you Binged it?”

Give Bing Another Chance

You can’t blame Microsoft for fighting back. After all, Bing is seen as a bit-part player lurking in Google’s shadow. These stats show that Bing actually has real fans. Which makes me want to give Bing another chance to see what I’m missing out on (and earn some Bing Rewards What's Bing Rewards, How It Works, And What's New? The premise of Bing Rewards is that you can earn credits for searching with Bing. Read More credits).

Do you use Bing? Is it your default search engine? Or do you only use it occasionally? What makes you choose Bing over Google? Do you think it delivers better results? Is it more aesthetically pleasing? Or is it all about Bing Rewards? The comments are open below!

Related topics: Microsoft, Microsoft Bing, Web Search.

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  1. KwaK
    August 24, 2017 at 7:56 am

    With Bing being shoved-in left and right (just about every Microsoft software install/setup defaults to additionally include changing your search engines, homepage and slapping in a "toolbar" .... who even still uses toolbars?) as well as Windows 10 fetching the Lockscreen wallpaper from Bing by default, I'm rather skeptical of these glowing numbers. It's like how companies like to brag about high, record-breaking number of product "X" units shipped despite dirt-low actual sales numbers. I'm not saying Bing is bad ... but to me - it's a surprize it's even still alive.

  2. CoolHappyGuy
    August 22, 2017 at 5:42 pm

    I've used bing since 2011. Since that time, I've milked Bing rewards for $180 in Amazon credits. (Plus some useless contest entries.) I've found the search results comparable to Google. Even without the rewards I would probably use Bing as I like its interface better (the top searches are a favorite source of daily news; pix are often cool too). Also, I don't trust Google's results as they've doctored its search results to promote their politics.

    Google's maps are superior, though.

  3. Gazoo
    August 22, 2017 at 5:52 am

    Started to use Bing over the last few days. I don't recall any stories of anyone accusing Microsoft of censorship, manipulating search results, having so little respect for it's users that they would allow their personal politics to drive their business.

    I'll see how Bing fairs during the next few weeks. There are also a number of privacy-respecting alternatives that I use.

  4. Deave Cuvox
    August 22, 2017 at 1:23 am

    Frankly, in my experience Bing is no different in terms of search quality than Google. The only thing Google really has going for them is brand recognition, which, while important, is not a permanent business model. It doesn't cost anything for users to switch to a different brand, and there's nothing about Google that's inherently better that would entice users to stay. Bing might never reach the market share of Google, but the fact that there's still viable competition around that's easy to switch to and easy to switch away from is beneficial to the consumer as a whole.

  5. B. Reynolds
    August 21, 2017 at 3:52 pm

    I used to avoid Bing, but I'd check back in from time to time because I was enticed by the Microsoft Rewards. I'd always get frustrated and go back to Google.

    Bing kept improving and eventually, without really making a conscious to do so, I didn't switch back to Google.

    The same thing seems to be happening with Edge. I'm primarily a Chrome user, but I find myself using Edge more and more. Not so much that I like it that much better than Chrome, but because it has gotten to the point where I don't need to keep switching back to Chrome.

  6. Ghost Rider
    August 21, 2017 at 1:50 pm

    What's Bing?

  7. bknight721
    August 19, 2017 at 4:50 am

    I use Duck Duck Go. Since I have Cortana disabled, I don't even get Bing searches there either.

    • usis
      August 19, 2017 at 8:25 am

      Duck Duck Go uses bing as one of it's search sources.

  8. Ian Russo
    August 18, 2017 at 9:34 pm

    That’s like Donald Trump saying his dick is bigger than you think, we all know it’s not true. Stop lying to yourself.