How can you build a professional Facebook profile you can be proud of? Here’s what everyone ought to know about creating professional Facebook presences.
If you’re out and about in your professional world, you probably meet a lot of folk you’d like to stay friendly with, at least for an occasional coffee or potential career move in the future. But if you’re not creating lots of online content that can make a Facebook page interesting, you’re left with just your own personal Facebook profile. So, how can you make that as professional as possible, while making sure you don’t alienate your own friends? It takes a little finesse, but it’s quite easy.
Get The Look
Although it may seem a little obvious, you really need to get a
professional look for your profile
picture and cover image. Scour your photo collection for photos where you look good, are in focus, and are in no way unprofessional. The level of professionalism will entirely depend on your job, but make sure you look like a reliable, friendly person.
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For cover images, consider using a scenic shot from your own photo collection or check out some of the best web tools for
creating ideal cover images
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awesome cover picture design
places that say they’re for
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Twitter cover designs
. Some people even overlay this image with URLs to their portfolio or other online profiles, which can be very effective if done right. If your cover image also serves to showcase your hobbies and passions it will help to make you more memorable and you’ll stand out from the crowd. Do this right and your profile will be interesting to both friends and work acquaintances.
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You may have set your
Facebook profile privacy
well enough for friends, but are you ready for the public eye? Here’s a quick checklist, with links to articles which will tell you more.
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Do set up
friends lists to filter
your best friends and workmates into relevant groups. Use this to ensure that certain settings are not viewable by your professional friends. Some things are
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meant to stay private
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Make sure your default
setting is “Friends Only” or some custom group.
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Make sure photos, photo albums,
and the like are friends-only or viewable by only a custom group.
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Check over pages and photos you’ve liked, making sure
only the right friends can view these
. The default for pages is to be viewable publicly, which means Facebook Graph Searches can show you’ve liked these pages.
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Allow Following Following on Facebook
is a lot like Following on Twitter: you don’t need to reciprocate. And even if you do follow them back, it doesn’t mean you’ll have any of the “Facebook Friends” rights like being able to invite each other to silly games. This is perfect for all those work acquaintences as they’ll be able to see all the public posts you make and nothing more.
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Occasionally Post Publicly
If you know you’ve got followers who are mainly of a professional ilk, it’s worthwhile posting an occasional update or link that fits with your professional profile. Consider posting about things your company is doing or things relevant to your field. If you’re looking to change careers or prove your knowledge in a certain area, use this as a way to showcase what you know and are interested in by posting links about developments in that field.
Also consider adding your work skills to your details and adding a few
life events to your public timeline
(they can be backdated). This will make it easy for your followers to scan your timeline for the big events like when you graduated or when you got married.
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If you want to
trigger real-life events from Facebook interactions
, you could try asking light-hearted questions about things you don’t mind being public knowledge. Such as, you could ask for a good dance instructor.
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If you post one of these ideas occasionally, your public timeline will fill up with a
nice variety of posts
for your acquaintences to view. Your friends think you’re interesting already, so they’ll probably think it’s interesting too.
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Whenever your company uploads photos of you at work events to their page, or you have some professional-looking photos to upload, do so. Just one picture every now and then will help show your followers who you are, while still maintaining a professional image. Naturally, if you decide to upload less professional-looking photos, make sure to set them so only friends can see them.
More Tips About Professional Profiles Online
We’ve previously covered a few angles about
cleaning up your Facebook profile
and tips for making sure your overall
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These days, the first thing a potential employer does is a search for your name, so you’re in a much better spot if you fill the search results with interesting professional stuff about you, essentially
your online resume
. Don’t let yourself make expensive mistakes on Facebook, like not having a professional enough profile.
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How professional is your public profile on Facebook?