5 Most Lucrative Careers for a Budding Photographer

Joel Lee 29-06-2015

It has never been easier to make money as a photographer. Then again, when seen from another angle, it has never been more difficult. It really depends on what you want to do and what your expectations are.


Want to make some money with your brand new DSLR camera The Best Entry-Level DSLRs For New Photographers If you want to take your photography skills to the next level, or you know someone else who does, then there's no better way than to enter the world of DSLR cameras. Read More  and your kitted out photography gear 9 Essential Photography Gear Items Every Camera Newbie Should Own Many photography accessories are only situational. Here are the most essential gear items, useful for any type of photography. Read More ? Then we’ve got good news: whether you only have one year or 10 years of experience, you have options.

There are numerous paths you could take, ranging from the obvious (e.g. weddings and portraits) to lesser-known alternatives (e.g. sports and food). The hard part is deciding which one of these paths you’re going to invest in.

Here’s what you need to keep in mind when making that decision.

How Profitable Is Photography?

Let’s be clear about one thing right off the bat: to make money with photography, you have to approach it as a business. Yes, photography is all about creativity and style, but even the most imaginative mind can still fail to generate an income.

On the flipside, plenty of photographers make a living with mediocre skills.


As such, it’s entirely possible for you to pursue one (or all) of the following photography career paths only to end up earning an income that’s far below minimum wage. Or you could hit it big and rake in six figures every year.

In order to make money with photography, you must come to terms with the fact that you’re essentially becoming a self-employed business. There are no hourly rates. Income is never guaranteed. It’s a high-risk-high-reward scenario, and not everyone can stomach such pressures.


You might command a rate of $5,000 per wedding event, but if you only manage to book one wedding every year, then you’re earning a pittance. Then again, if you have a small studio for $50 headshots but you’re booked around the clock, you’ll be swimming in cash.


How profitable is photography? It depends. Your location, your potential clientele, your charisma and marketing skills — they all play an integral role. But most importantly, it depends on how badly you want it. The more you put in, the more you’ll get out of it.

Therefore, choose the path that lines up best with your passion and vision. Don’t go for the high-dollar events just because you can make “thousands in one night”. Go for the path that makes you excited to wake up and shoot.

Wedding Photography


When it comes to making cash with a camera, wedding photography is often seen as the ideal path. There’s a level of glamour and prestige associated with it that doesn’t really carry over into other photography disciplines, except for perhaps fashion photography.


Sounds lucrative, right? It is! But wedding photography has the most “gotchas!” of all photography careers. It certainly isn’t for everybody.

Why You’ll Love It

The big paycheck. If you’ve tried to hire a photographer for your own wedding, you know how expensive it can be. In my area, the bare minimum is somewhere around $1,500 to shoot the ceremony and reception. The average is closer to $4,000 while in-demand photographers can charge in excess of $10,000.

Event luxuries. Most weddings are classy and extravagant. As a photographer, you get to enjoy the grandeur of the weddings you shoot — maybe not as comfortably as an actual guest, but it’s still a wonderful experience. And, depending on your client, you get to eat the food too.

People are always getting married. No matter where you are in the country, you’ll always have available clientele. The amount they’re willing to pay will change based on location, of course, but you can rest assured that your industry won’t disappear overnight.


Meaningful and satisfying. You aren’t just “taking photos at a wedding”. You’re capturing moments and memories for the bride and groom. Decades from now, they will look at the photos you shot and smile. Wedding photos are meaningful, and being able to serve others in this way is an incredibly satisfying endeavor.

Why You’ll Hate It

You only get one chance. Weddings are, for the most part, once in a lifetime events for the bride and groom. If you fail to capture a critical moment, there are no mulligans. No do-overs. If you mess up, you may potentially ruin their wedding memories.

If you aren’t comfortable enough to use your camera blindfolded and adjust it in seconds while on-the-fly, you aren’t ready for weddings.

Intense levels of stress. Be prepared to be yelled at — if not by the bride and groom, then by relatives and other wedding party members. Not that every wedding will be a chaotic affair, but they aren’t uncommon either (as unfortunate as that may be). The ability to stay cool-headed and professional is paramount.

Ever wonder why wedding photographers charge so much? This is one of the bigger reasons. Bad clients are a nightmare.

Lots of competition. A lot of photographers look to weddings for big money, which means you’ll have a ton of competition. Why should someone hire you for $5,000 against that other photographer down the street who only charges $3,000?

Again, it’s a business. You need to make yourself stand out and it won’t always be easy, but the more experience and creativity that you have, the easier it will be.

Fashion Photography


Fashion photography should not be confused with glamour photography. Fashion is all about the clothes whereas glamour is all about the model. As such, it often involves some kind of contractor relationship with an apparel brand for marketing purposes.

Why You’ll Love It

Shoot variety. Look through any magazine, catalog, or lookbook for fashion and you’ll see a massive variety in settings. No two fashion shoots are ever the same, even if you’re dealing with the same models and companies across multiple shoots. For those who hate routine, this is a big plus.

Artistic and emotional involvement. Fashion shoots can and do produce a lot of highly evocative images. You’re trying to evoke an emotional response out of those who lay eyes on your photos, which will stretch your creative mind to the limit — and that can be very fun.

Why You’ll Hate It

Highly commercial. Every aspect of fashion photography ultimately leads into a singular goal: sell clothing. While there is a great deal of artistry involved, there’s no greater meaning behind it (unlike wedding photography), so unless you take joy in the process of fashion photography itself, it’s easy to burn out.

Working conditions. Logistically speaking, fashion shoots are tough. You’ll likely work long stretches at a time (sometimes more than 8 hours at once) and not every location will be idyllic. Do you like shooting in the rain or snow? There’s a good chance you’ll have to at some point or other.

Sports Photography


When sports photography is mentioned, most minds jump directly to live events for national leagues like the NFL (National Football League), NBA (National Basketball Association), MLB (Major League Baseball), etc. It’s possible that you’ll reach that point eventually, but there are a lot of stepping stones along the way.

In any case, sports photography is fun, and that’s true whether or not you’re shooting professionals, semi-pros, or amateurs.

Why You’ll Love It

Dynamic action. Most photographic endeavors involve a lot of setup, direction, and tweaking. Sports photography has none of that. The players are on the field and you’re just capturing the action as it unfolds. It’s hard to be bored when something is always going on.

Predictable schedule. Sports events are always scheduled ahead of time, which means you can always look ahead and plan your personal life around upcoming games. If you want some regularity as a photographer, sports generally offer that.

The sports narrative. Whether you’re shooting at a national level or just for a local high school, you get to experience the emotional highs and lows of the sports narrative as it unfolds throughout the season. It’s always a great feeling to be emotionally invested in your work.

Why You’ll Hate It

Huge gear investment. Photography is somewhat expensive to begin with, but sports photography is on the upper end. Since you have to stay off the field, you’ll need to take all of your photos from the sidelines, which means you’re going to need a telephoto lens 5 Common Camera Lenses and When to Use Them Wondering what camera lens to use? Here are several common camera lenses, what they're good for, and when you should use them. Read More with a good range of zoom Zoom Lenses vs. Prime Lenses: What's the Difference? After graduating from a kit lens, you’ll need to decide between a prime lens and a zoom lens. But what exactly is the difference? Which one is better for you? Read More .

Unfortunately, zoom telephoto lenses that produce high-quality images are expensive. We’re talking thousands of dollars for a single lens. One option is to rent for one-off events, but if you’re going to do this for a living, you’ll need to bite the bullet and invest a lot of money upfront.

Difficult skill requirements. In addition to all of the fundamental skills of photography A Beginner's Guide To Digital Photography Digital photography is a great hobby, but it can be intimidating, too. This beginner's guide will tell you everything you need to know to get started! Read More , like lighting and exposure, you’ll need some physical prowess as well, including fast reactions and hand-eye coordination. You must guide the camera to follow the action at all times.

And that’s not to mention the weight of the camera gear itself: expensive telephoto lenses are heavy. It’ll be mounted on a tripod most of the time, but relocating can be a pain in the neck — and you’ll probably need to relocate several times per event.

Product Photography


Product photography is much like fashion photography in that the end goal is to sell something. Unlike fashion, however, product shots tend to sacrifice creativity in favor of technical setups and lighting skills (though this isn’t always the case).

Product shots cover all kinds of industries, ranging from alcohol to computer peripherals to luggage to cars. Even food photography Photographing Food? 6 Tips To Help You Make That Dish Look Appetizing Do you know what’s better than sitting down to an amazing meal? Taking pictures of it, of course. With that said, some food photos… Well, they just plain suck. Read More can fall under this umbrella, depending on the context.

Why You’ll Love It

Technical, technical, technical. Product shots are all about technique and manual skill. Every photon of light, every inch in positioning, every bit of background and foreground — all of it matters. The client tells you what they want the shot to look like, and you make it happen.

This means there isn’t much room for creativity or personal flair, unless the client asks for your input. If you love the technical aspect of cameras more than the artsy side, product shots may be right up your alley.

Why You’ll Hate It

You have to stand out. The creative element in product photography comes from the fact that your shots need to stand out as unique from all other product photographers. Since it’s such a technical job, anyone can learn to do it; therefore, you have to be the best.

Meeting client expectations. Keeping a client happy is never an easy thing to do, and that’s true whether we’re talking about photography or not. But when it comes to product shots, clients tend to have much higher expectations and are less willing to compromise on the results.

Monotonous and repetitive. This comes with the territory of a highly technical skill. Many of the shoots will feel the same and run through the same motions, especially if you specialize in a particular kind of product or industry. Some won’t be bothered by this, but for others, it’s a big dealbreaker.

Portrait Photography


When in doubt, go for portrait photography. There are many kinds of portrait photography — e.g. business headshots, senior photos for school, studio portraits — but they all tend to play out in the same way: a client approaches, you set an appointment, get the shots, and that’s it.

Why You’ll Love It

Minimal gear investment. When shooting portraits, you can get by with very little gear, relatively speaking. You can start your business with as little as one camera and a couple of speedlight units 5 Flash Tips for Speedlight Newbies At its core, the camera flash is a simple piece of technology that's deceptively hard to use well. Read More . Umbrellas, softboxes, and other peripherals are useful but aren’t absolutely necessary.

Meet a lot of people. Every client is a new relationship. It’s impossible to do portraiture “from a distance”, which is great if you love meeting new people. The whole process will net you a lot of new friends, especially if you produce good work and maintain a professional demeanor.

Self-driven and self-employed. In other disciplines like wedding and product photography, your client is your boss. In portraiture, the client is less of a boss and more like a service customer. You have more space to exercise your authority and expertise as a photographer.

Why You’ll Hate It

Charisma required. It’s one thing to take photos of things and another to take photos of people. Most people aren’t comfortable posing for a shot, and portraiture clients are often everyday people who have no modeling experience or aspirations.

As such, it’ll be your job to make them comfortable, and that will involve a lot of patter, small talk, and words of assurance, but the most important thing is to be likable. You don’t have to be their friend, but you have to seem like you could be their friend.

Clients who like you will promote you through word of mouth and will return to you for future business. If you lack that charisma, your business will flounder.

No prestige or fame. Do you know of any world-famous high school senior portrait photographers? World-famous headshot artists? World-famous portrait studios? Maybe, but probably not. It’s not the kind of photography that inspires awe.

Even within the photography community, portraiture is sometimes seen as a lesser endeavor. “Real” photographers are out there capturing the essence of humanity whereas portraits are mundane. In a lot of ways, portraiture can feel like “selling out”.

If that bothers you, then this probably isn’t the right path for you. However, portrait photographers tend to be the quickest to realize that photography is a business, and thus end up making a lot of money. Is that the same as selling out? Only you can decide.

Which Path Is Right for You?

No matter which path you take, you’re going to run into advantages and disadvantages. Sometimes the problem is a barrier to entry (e.g. high gear investments), other times the problem is personality-related (e.g. social anxiety).

The only constant is that every path can net a lot of money, or none at all. So, my advice? Choose the one that inspires the most passion in you.

To get you on your way, check out the best online photography courses for beginners The Best Online Photography Courses for Beginners Are you searching for online photography classes to join? Then take your pick from these excellent lessons. Read More .

Image Credits: Man With A Camera Via Shutterstock, Wedding Silhouette Via Shutterstock, Beach Fashion Shoot Via Shutterstock, Telephoto Sports Lenses Via Shutterstock, Food Photography Setup Via Shutterstock, Studio Strobe Umbrella Via Shutterstock

Related topics: Careers, Creativity, Job Searching, Photography.

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  1. Rama K Sivamani
    September 27, 2019 at 12:45 am

    Portraiture has no prestige or fame? I think Annie Leibovitz would disagree. If you narrowly define portraiture as just doing senior portraits or headshots than maybe but if you get known for a creative or unique style of portraiture this could carry a lot of prestige if you become know for your style.

  2. annie
    November 4, 2018 at 2:04 pm

    I feel like you can also make a lot of money by specializing in just one or two of these thing by becoming known for what you do, people are willing to spend much more money than by doing a little bit of everything.This is great, honest, real-world advice. Thank you for sharing with us!

    February 18, 2018 at 1:58 am

    Don't do weddings. After all the trouble and time you don't end up making much money if any, and it's all stress and nasty brides. Stay away from weddings! They are nightmares for both photography and video.

  4. DAStagg
    August 2, 2017 at 10:01 am

    Re: Weddings. It is like live TV. Such a precarious contract as you only get ONE chance. If you make a hash of it, hopefully not as a pro, if your equipment goes on the blink and don't forget memory cards, they can and do become defect at any time with the loss of all the memorable images taken at the wedding. A camera with a dual card system is highly recommended.
    As added insurance I would always take a colleague with me as so called second shooter for added insurance.
    Ah yes, insurance. I cannot stress enough the importance of liability cover. The insurance premiums are not out of this world and could save you your livelihood. Assuming the worst case situation arrived, the once happy couple would possibly claim via their lawyers for the reimbursment of the total wedding costs. Just to think about that makes me shudder!

  5. Lady Elegance
    October 14, 2016 at 2:24 am

    Great article Joel. All the information was useful and relevant but I've another question I'm hoping you could answer. What's all bluntness? What do you do after you've decided which field of photography you want to head into. I have nothing but a camera and a dream which I like to believe is enough. I recently bought a dslr, spent hours poring over hundreds of articles in an attempt to teach myself photography. And now, I'd like for someone with experience to guide me with the next step. How do I put myself out there, get clients, etc. For most people, they have friends of whom they can photograph and build up portfolios, getting clients through word of mouth, but I don't have that advantage. I literally don't know anyone. Secondly, social media. In order to put myself out there on social media, I need content. I'm into portrait and wedding photography- both of which involve people. I love all types of photography but I feel those are the main 2 that I need to start out with to meet people and make money. To get people to agree to shoot with you, they will most likely want to see at least a few shots to get a rough idea of how you work. So how do you put that first step out there.

    *I currently have nothing to my name, hopefully once I start getting clients, I'll be able to afford a custom domain website and business cards. Then the immediate next step is creating a business legally. At this point, I just want to make something, I can't expect an overnight success.

    On the other hand, I've decided to start a food blog. The same thing applies with that, how to get views.

    A very loaded question, I'm aware, but I'm not going to hold back my due to intimidation to ask and fear of embarrassment.

    Anyone else viewing this comment, please feel free to reply. And if you reside in NYC, perhaps you can be my first step.

    • Jacqueline Bernard
      August 3, 2017 at 9:59 pm

      I'm Jaxi
      Been looking for info and saw your reply.
      Are u still in NYC with a camera looking for replies?
      Wondering what happened since 2015
      and if u need help,still.

  6. Alicia
    October 3, 2016 at 5:40 pm

    This is very beneficial and helpful to read--thank you! I've been a professional photographer for 6 years and even now, as a full timer, I'm looking to push more into product photography as a main staples of my business, though right now I am heavily a portrait shooter. I never considered sport photography above the local games, but that sounds like fun too, so it may be something I eventually add to my repertoire. :)

    Thank you for sharing!

  7. Kelly
    July 3, 2016 at 2:41 am

    I thought it was useful and helpful... But then again I am new!

    • Joel Lee
      July 4, 2016 at 2:40 am

      Cool, glad you found it useful, Kelly. :)

    December 8, 2015 at 7:44 am

    Thank you VERY MUCH for this article...

    As I've been back into photography for almost a full year now, I've been looking and researching various paths to pursue this as not only my passion, but as a full-time affair.

    True enough, I've been researching this type of information and have reviewed many sites of the same topic, I was really pleased to how you laid out the information: giving both pros and cons (why'd we love it/hate it). I'm more of an all-around photographer capturing more landscape shots than anything else, yet I was pulled into a wedding literally at the last minute (while passing out my card to a lady getting material for the wedding) and had NO equipment at all. This was another turning point as I only had a "kit" lens and my zoom lens had not been functioning at all (the internal mechanism needed adjusted). So I did the best I could do but it was such a pain to correct so much "noise" in the photos due to lack of proper lighting.

    Well as you've said, those folks were on me to get into positions, yelling at time (I'm a US Marine veteran so I'm VERY much used to the yapping of gums lol) and a lot of arrogance. BUT I LOVED IT.... as the shots didn't turn out the way I'd like, they were simply happy I showed up and even LOVE the photos I hated (*whew).

    This forced me to do better and purchase better lenses and equipment which I now tote with me everywhere: from weddings, to portraits, to traveling for landscape & outdoor head shots and to going to dinner and setting my camera on the table so folks will know what I do for a living.

    As a side note: my daily profession was working as a Email/Messaging engineer/consultant for 20+ years and also a former physicist. Is the money better?? Not yet...... but the goal is, IT WILL! :-)

    • Joel Lee
      December 9, 2015 at 2:27 pm

      Wow, that's an awesome story, Anthony! Thanks for sharing. I've heard many horror stories of photographers who were thrown into wedding photography and hated the experience so much that they quit photography altogether! I'm glad it had a happier end for you. :)

      Thanks for your kind words regarding the article. I really appreciate it!

    • Jacqueline Bernard
      August 3, 2017 at 10:03 pm

      Great idea to put your camera on the table while out to dinner!
      Im gonna do it!
      So ...
      How is the career shift going now?

      • NO wEDDINGS
        February 18, 2018 at 2:00 am

        Yah, because there are so many minimum wage waitresses wanting to pay you top dollar for her wedding photos. LOL

    • Jacqueline Bernard
      August 3, 2017 at 10:06 pm

      Anthony Coleman!
      Your idea to place your camera on the table while out to eat is a wowie ! Love it and gonna do it as well

  9. Anonymous
    July 10, 2015 at 11:41 am

    Will do Jo.

  10. Anonymous
    June 29, 2015 at 3:10 pm

    This article is couldn't be any more lightweight. You can already find hundreds of articles similar to this one. The writer has not brought a single fresh or useful idea that hasn't be said many, many times before. So, photography is a business. Gee, thanks for that wonderful insight. So articles should have never been written like this one (and some people should never bother writing advice articles when they really don't have anything worthwhile to say).

    • Philip Bates
      June 30, 2015 at 8:26 pm

      But this is aimed at budding photographers, perhaps those who love the subject but don't know how they can make a career in a world where images are easy to come-by, thanks to Tumblr and the like. So no, I disagree with you: just because it's targeted at a different experience level doesn't make it any less worthwhile than another aimed at pros.

    • Joel Lee
      July 10, 2015 at 12:29 am

      Sorry that the article couldn't be of more use to you, Mike. I just thought back to my own newbie days as a photographer and the kind of information I would've liked to have before choosing which kind of photography to pursue. If you have any additional insights to add, please share! I'm always open to correction and learning.

    • Stephanie Brown
      May 10, 2017 at 11:56 pm

      Well you are right about one thing. Some people shouldn't say anything at all. Helpful article Joel. Keep up the good work!

    • Aidan
      July 29, 2017 at 9:27 pm

      I Couldn't disagree with you more.
      This article was very helpful, informative and to the point .
      You said you can find hundreds of similar articles - last time I checked similar means having a resemblance in appearance, character, or quantity, without being identical. So basically it's different.

      Your reply is SIMILAR to all the other pointless, negative, rude replys the Haters post!