Social Media Tech News

LinkedIn Launches a Live Video Streaming Service

Dave Parrack 12-02-2019

LinkedIn is launching its own live streaming video service. Called LinkedIn Live, the service will be aimed at delivering the kind of content that aligns with LinkedIn’s userbase. Which means a focus on business, technology, and people who want to network.


LinkedIn Live Will Let You Broadcast to the World

According to TechCrunch, LinkedIn Live will offer both individuals and organizations the chance to broadcast live to the world. LinkedIn is eyeing up tech conferences, product announcements, and earnings calls as the kind of content suitable for LinkedIn Live.

LinkedIn isn’t doing this alone. Microsoft, which acquired LinkedIn in 2016, is providing the encoding through Azure Media Services. LinkedIn has also partnered with established broadcasting services including Wirecast, Switcher Studio, Socialive, and Brandlive.

Pete Davies, the director of product management at LinkedIn, said, “Video is the fastest growing format on our platform right now, and the one most likely to get people talking.” He also revealed that “millions” of users have watched videos on LinkedIn.

LinkedIn is initially launching LinkedIn Live in beta exclusively in the U.S. It will be available on an invite-only basis, with LinkedIn adding a contact form for users to express their interest in accessing LinkedIn Live in the coming weeks.


LinkedIn Needs to Focus on its Own Special Niche

LinkedIn is a little late to the live streaming party, and it faces tough competition from Facebook, Twitter, YouTube, and others. However, by focusing on its niche, and delivering content its target audience is likely to enjoy, it may well succeed.

If you’re a big fan of LinkedIn you should probably check out these LinkedIn features you probably aren’t using (but should be) 11 LinkedIn Features You Aren't Using (But Should Be) LinkedIn has a number useful features and tricks, some of which were very well hidden. Taken together, they can help make the network a tool for far more than just job-hunting. Read More . In the meantime, while you’re impatiently awaiting the invite to use LinkedIn Live, you should discover how to use Facebook Live How to Use Facebook Live If you'd like to know how to use Facebook Live but don't know where to begin, this introductory guide is for you. Read More .

Image Credit: Nan Palmero/Flickr

Related topics: LinkedIn, Online Video.

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  1. lara
    February 13, 2019 at 8:39 am

    this doesn’t work