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Line, the messaging app that’s an alternative to the likes of Whatsapp, has boasted of an install base of 300 million users. And it’s now stepping into a new market by launching Whoscall exclusively for Android, which serves as a caller ID for company numbers.
The app differentiates from Truecaller by being only about commercial phone numbers. Truecaller also works with any individual’s phone number, which Line is avoiding.
Line Whoscall claims to have a database of over 600 million phone numbers from around the world, but they state that it works only with company and store number—individual users aren’t covered, as Line uses only numbers published by companies and store in the Yellow Pages or online. It’s similar to one of the important features of Android KitKat, which Google will be rolling out soon.
The cool part with this is that you can create ‘blocklists’ to stop being bothered by certain companies. Blocklists will thwart both calls and text messages, and you can block individuals or entire categories such as all international numbers or all numbers not in your contact list. “You can also use Whoscall to manage phone numbers by category or tag, and block calls and text messages from numbers in your contact list,” Line says.