Kickstarter has launched a new initiative called Kickstarter Gold. This brings back some of the most popular projects and creators to have ever used the crowdfunding site. Perhaps Kickstarter is running out of ideas, or perhaps it just knows there’s money to made in revisiting the hits.
Hollywood is often criticized for returning to the hits over and over again. This is especially true at the moment, where every other movie is either a remake of a classic, a sequel to a classic, or yet another comic book flick aimed at geeks. Hollywood has made this work, but will the same strategy of returning to the hits work for crowdfunding? Kickstarter is about to find out…
Reinvigorating Interest in Kickstarter
Kickstarter Gold is an attempt to reinvigorate interest in crowdfunding as a whole, and Kickstarter in particular. To this end, Kickstarter has invited over 50 successful crowdfunding veterans back to the platform for another bite of the cherry. And they all want your hard-earned readies.
These VIPs include the team behind 3Doodler, which is launching Star Trek-themed pens; the team behind Cubetto, a wooden robot designed to introduce kids to the concept of coding; and David Tele, who, having created an album full of music aimed at cats, is back with more feline hits.
Kickstarter has handpicked these creators because of “their creativity, ingenuity, and past success on Kickstarter”. The company also explains how “creators who repeatedly use Kickstarter to support and sustain creative ventures are an integral part of our community’s ecosystem”.
Because Crowdfunding Sometimes Works
Kickstarter Gold should get people talking about Kickstarter again, and funding projects again. Crowdfunding has endured some negative press in recent months, so bringing back the creators who actually delivered on their promises makes absolute sense. While it won’t erase the memories of all those failed Kickstarters, it should act as a reminder that crowdfunding sometimes works.
Have you ever contributed to a Kickstarter project? How did you find the experience? Did the final product live up to the hype of the campaign? Or were you left angry and out of pocket? What do you think of Kickstarter Gold? Please let us know in the comments below!
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