Keep A Cleaner Inbox As Gmail Gets One-Click Unsubscribe Button

Saikat Basu 25-02-2014

Google is making it easier to unsubscribe from pesky email newsletters you don’t want cluttering up your inbox. A prominent “unsubscribe” link at the top is the small but user-friendly change that is coming to all Gmail accounts.


The “unsubscribe” link right in the header information of an email is a timesaver. Many users don’t bother to rummage around in the footer section of a promotional email for that tiny “unsubscribe from newsletter” link that’s barely visible. The quickly accessible unsubscribe link should make dealing with unwanted emails a one-click axe job.
Gmail Unsubscribe

The change also helps genuine marketeers. It saves promotional emails and informational newsletters from being dumped into the spam folder — irritated users often opt for clicking the Spam button instead of taking the pains to unsubscribe. Legitimate emails marked as spam end up damaging a company’s online brand image. Better business communication is obviously also a priority for Google.

Email spam legislation means that every email newsletter must carry an unsubscribe option. Gmail has brought it front and center and hopefully made email marketing a touch friendlier — and our inboxes less cluttered.

Google announced the feature at the Messaging, Malware and Mobile Anti-Abuse Working Group conference in San Francisco last week. It will gradually roll out to all users across the world. Elie Bursztein, who leads Google’s anti-abuse research mentioned the importance of balancing the needs of  consumers and businesses.

“We want our users to not have spam, and we also want you to reach the user.”

Source: IT World | Image Credits: Hand with eraser Via Shutterstock


Related topics: Email Tips, Gmail, Spam.

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  1. robert wilber
    April 29, 2014 at 2:27 pm

    I have 31,000 plus (Gmail) inbox need it to be trimmed down,help.that's why I am using yahoo to keep in contact with people. I still have a account "no9to5blogger AT gmail DOT com".

    • Saikat B
      April 30, 2014 at 3:09 am

      You really need to give it one day and clean your Inbox. Start with the other folders first like Spam and Sent items. Use GMail search to bring up all inconsequential emails in one bunch and mass undelete them.

  2. Gordon Hay
    February 26, 2014 at 2:18 pm

    I wonder if it will work with those sites that let you sign up for their newsletters with just an email address but require you to sign up for an account before allowing you to unsubscribe?

    • Saikat B
      March 6, 2014 at 10:29 am

      Logic says no. But would be interesting to try out and see.

  3. Mary Brady
    February 26, 2014 at 1:57 pm

    I use a free online service called Unroll.Me which lets me organize the multitude of newsletters to which I have subscribed into 3 categories: Keep in Mailbox, Roll up into a Digest (this is so cool, because it cuts down on emailbox clutter), or Unsubscribe.

    • v1adimir
      March 5, 2014 at 1:30 am

      .. That would require *trusting* Unroll.Me

    • Mary Brady
      March 6, 2014 at 7:42 am

      Well, I'm sure you use other online services that require your "trust." So why pick on for that reason?

    • Saikat B
      March 6, 2014 at 10:29 am

      The golden rule of bookmarks and newsletters -- just have the number you can handle :)

  4. v1adimir
    February 25, 2014 at 6:21 pm

    Another (utterly) useless "feature", which might've been "ok" if it was included in Labs.

    "The “unsubscribe” link right in the header information of an email is a timesaver" - OR it's an annoyance, in form of another script that is taking up RAM, slowing-down page load times and bogging-down the browser (together with many-others that auto-load and such, on slower systems?).

    Integration, or "user-friendliness" is a horrible thing (together with Localization, btw. :)). Such "features" *may* be useful to first-time users, beginners.. However, for pro-use I'm sure that we can manage to Unsubscribe for ourselves (for crying out loud, lol).

    • Cloub40
      February 26, 2014 at 12:51 pm

      I agree. If they want to make something user friendly it should be a one click button to unsubscribe to every spam mail simultaneously.

    • Saikat B
      February 26, 2014 at 3:30 pm

      Yes, but you have to consider the "laziness" factor sometimes. Even experienced users put-off unsubscribing because they are rushing through their emails. And before you know it, the pesky newsletters are all over the inbox like a rash on a summer day!

  5. Deb
    February 25, 2014 at 5:58 pm

    It is about time! In fact, I was just muttering to myself this morning that I wish I had one to get my email roped back down to size.
    Finally an addition that is small in size on the page but BIG for the user especially a user that has been with Gmail along time. Thank you Google.

    And thanks to makeuseof for making it easier for us all .

    • Saikat B
      February 26, 2014 at 3:28 pm

      Oh, it was Google's job :)

      The unsubscribe link does save a few seconds. Valuable when you are trying to unsubscribe many in one go.