Don’t Fall for This iTunes Gift Card Scam
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Police are warning people across America and Europe about a new scam that tricks you or your loved ones into buying Apple gift cards.

And what’s worse, if you fall for it, it’s incredibly likely that you won’t get your money back.

So what does it entail? How can you avoid it? And should you really be concerned?

What’s the Scam?

It’s a very simple scam — so simple, in fact, you might find it bizarre that people are actually falling for it. Nonetheless, you shouldn’t immediately scoff. Stick with us because it’s worth knowing about.

It might not trouble you specifically, but it’s affecting many who don’t necessarily know much about iTunes.

rack of itunes gift cards
Image Credits: Hani Arif via Flickr

There is a history of fraudsters using them for purposes of money-laundering, but recently this has grown into a scam that scares legions of victims into purchasing these cards.

A criminal contacts you claiming to be a representative from a governmental department or company. They do this by either cold calling Cold Calling Computer Technicians: Don't Fall for a Scam Like This [Scam Alert!] Cold Calling Computer Technicians: Don't Fall for a Scam Like This [Scam Alert!] You've probably heard the term "don't scam a scammer" but I've always been fond of "don't scam a tech writer" myself. I'm not saying we're infallible, but if your scam involves the Internet, a Windows... Read More (typically using spoofed phone numbers so anyone with call recognition might still be fooled), using voicemail and leaving automated messages, or sending SMS.

Victims are warned, in all three cases, that they need to urgently return the call or risk further penalty.

In the U.K., scammers often pretend to be HMRC, but other variations persist. Notably, fraudsters in America purport to be ringing in regards to additional fees for services including insurance cover, shipping, or any other unpaid debt.

Victims are then informed that the quickest and easiest way to pay fees (before more interest is added) is by purchasing iTunes gift cards Got an Apple or iTunes Gift Card? Here's What You Can Buy Got an Apple or iTunes Gift Card? Here's What You Can Buy Snagged an Apple Store, iTunes, or Apple Music gift card this holiday season? Here's what you can buy with it. Read More . Once they’ve done this, all they have to do is give the criminal the 16-digit code revealed underneath the peel-off label on the back.

Once that’s done, there’s no going back. Your money is gone — except when you’re swift enough to realize what’s happened.

Wait, How Are People Fooled by This?

Thousands of Apple gift cards are purchased worldwide, either for ourselves (instead of using money on a credit or debit card How Credit Card Fraud Works, And How To Stay Safe How Credit Card Fraud Works, And How To Stay Safe Despite what you may have heard, credit cards do get stolen, and credit card fraud happens, online and offline. But how does a thief get your card number, and how can you keep it safe? Read More ) or as presents, for when you don’t know exactly what to buy someone or if the recipient is constantly glued to their smartphone How to Recognize and Overcome Your Tech Addiction How to Recognize and Overcome Your Tech Addiction Overcoming tech addiction doesn't mean ending your use of that technology, it just means using technology to improve the quality of your life. This guide shows you how to manage your online cravings. Read More . They work in pretty much the same way as other gift cards: you simply load them with money and, using the code revealed on its reverse, you can buy music or apps using it.

But that doesn’t mean everyone knows the specifics of iTunes.

An older generation, for example, might be unfamiliar with how they work. Indeed, some call this a “grandparent scam” as some con artists trick their victims into thinking they’re helping a family member in financial trouble. It was even claimed, in one instance, as bail money!

rack of itunes gift cards
Image Credit: Mike Mozart via Flickr

Of course, the vast majority of scams play on such worries. Common sense can disappear when faced with the prospect of police or debt-recovery involvement (and that’s what criminals are threatening, should supposed charges not be paid).

And there is a way even the relatively tech-savvy could be fooled into purchasing gift cards.

Fraudsters have altered their approach, claiming that gift cards are a way of using Apple Pay Everything You Need to Know about Apple Pay, Samsung Pay, and Android Pay Everything You Need to Know about Apple Pay, Samsung Pay, and Android Pay Android Pay, Samsung Pay, Apple Pay all have their advantages and disadvantages. Let's take a look at exactly how each of them works and who can use them. Read More . As that’s a comparatively new feature How To Use Apple Pay To Buy Things With Your iPhone How To Use Apple Pay To Buy Things With Your iPhone Your iPhone may some day be the only device you need to purchase products and services, but first you need to start using Apple Pay. Read More , and not one used by the masses just yet, some think this is feasible, especially those who don’t want to use Apple Pay for fear it’s a security risk Are Contactless Payment Systems A Threat To Your Finances? Are Contactless Payment Systems A Threat To Your Finances? Contactless payments have become more popular, but are they secure? What threats surround this new financial fad? More importantly, should you sign up? Read More .

An incredible £15,000 (over $19,000) was lost by one victim, so it’s not to be laughed at.

How Can Criminals Benefit From This?

It immediately seems an odd case of fraud — after all, criminals are just left with loads of codes. Surely no one can spend nearly $20,000 on apps and music for iDevices? Well, no. Criminals have other uses Who Are The Scammers? Following The Money Stolen as Online Fraud Who Are The Scammers? Following The Money Stolen as Online Fraud Who are the people profiting from online fraud? Where is the money going? Look beyond the "Nigerian advance fee fraud" - you'd be surprised where the money really leads. Read More for those digits.

They can simply sell the codes on for a fraction of their retail price. Few would turn down the chance to get a $100 iTunes code, albeit without the actual gift card, for the price of $50 or even $75. Naturally, however much cash a con artist can get is pure profit.

Offers might be made on the internet generally, such as through auction sites or social media (though it’s worth pointing out that most of these are genuine and that the likes of eBay do have rigorous checks), or via the Dark Web Here's How Much Your Identity Could Be Worth on the Dark Web Here's How Much Your Identity Could Be Worth on the Dark Web It's uncomfortable to think of yourself as a commodity, but all of your personal details, from name and address to bank account details, are worth something to online criminals. How much are you worth? Read More . This is considered the underbelly of the internet, a place where criminal activity is a day-to-day thing.

The positive thing, for scammers at least, is that they can convert these codes into untraceable currencies very easily (BitCoin being the most prevalent What Are Bitcoins Actually Used For Now in 2016? What Are Bitcoins Actually Used For Now in 2016? Bitcoin has been on the up-and-up for several years now, but is it viable as a currency yet? What exactly can you buy with it right now? Read More ).

What Can You Do About It?

Knowing about this scam is half the battle. So spread that knowledge! You might not be tricked by such a simple fraud, but there’s likely to be a relative, friend, or neighbor who could be fooled.

Let them know that if they’re ever asked to pay off fees using a gift card, it’s a scam. It doesn’t matter if that’s an iTunes one or another gift card.

pile of smartphones and tablets
Image Credits: Blake Patterson via Flickr

If you think you’ve been scammed: Contact Apple immediately. The company might be able to cancel the card before funds are drained. Criminals have streamlined the process so you need to be quick. Of course, if it’s another gift card (Google Store, for example), you need to contact the respective firm.

If you’re a shop assistant: Be aware of this scam and let your peers know about it. It might be worth asking managerial employees to put a sign up about it in the staff room. That way, if a customer is purchasing a suspect amount of cards, you can feel confident about finding out more. You could save someone from being a victim.

Have you received such a call or know someone who has? What did you do? Are there any variations MakeUseOf readers should know about?

Image Credit: Nikolic Dragoslav via

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  1. Ken
    February 8, 2018 at 3:39 am

    This happened to me as I had two charges for about $50 total on my PNC Bank card for iTune purchases I never made (I don't even have an iTunes account or Iphone). I thought maybe it was my kids but they never had my debit card connected to their accounts. So what do I do? Like I've done many times before I Google the phone number for iTunes customer service to call them and straighten out the situation. Long story short, I called the number and was told that my bank account was used to make fraudulent purchases with Apple. They told me that there was actually more purchases made than the two I noticed on my bank statement and I was actually out $486 total! They said they had to transfer me to a specialist in their fraud department to start the reimbursement process. Since I made the call to them I wasn't skeptical at all. I mean, why would anyone feel like their being scammed when you've actually initiate the contact? Low and behold though, THIS IS WHEN THE ITUNES GIFT CARD SCAM BEGAN! They literally had me go to the store to purchase cards so they could "safely" credit my account without any additional compromises to my bank card. They said this was the only way to give me the cash back. Well, the joke was on me! To this day I have no idea how those scumbags accessed my debit card to make two purchases and somehow knew that I would Google a fraudulent iTunes customer service number and fall into their trap. Anyway, two pieces of advice... 1) NEVER GIVE ANYTHING AWAY INCLUDING INFORMATION OVER THE PHONE, TEXT, EMAIL, ETC. 2) NEVER GOOGLE A NUMBER. ALWAYS GO TO THE COMPANY'S OFFICIAL WEBSITE TO GET THEIR CONTACT INFORMATION!

    January 18, 2018 at 7:37 am

    Dating site got me too.
    Said he was in the military and couldn't get off base while in my town. 1 week we chatted he asked me to buy an ITunes gift card. $50. And another one for $100 a few days later. Then he was supposedly deployed overseas. Where he crushes his phone weightlifting and needs new ITunes for the new phone. All the while his text seemed off. Really awful grammar. But he seemed so nice and text me day and night and all throughout the day.
    I finally figured it out. Haven't told him off yet. But I'm close.
    After my husband of 20 years does. I feel very vulnerable and he saw that and took advantage on the dating site. I'm now jadded but learned a valuable lesson.

  3. Shawn
    January 9, 2018 at 5:18 pm

    Getting requests from dating chat rooms to buy an iTunes card for an "urgent" issue. I cut them off. I don't "lend" money to anyone, ever.

    • Carol
      January 14, 2018 at 6:36 pm

      I've had this happen several times on Twitter. As soon as they mention iTunes gift cards I block them. Do they think I'm stupid?

  4. sarah howard
    January 6, 2018 at 12:07 am


    • Daniel McCabe
      January 7, 2018 at 1:48 am

      What if your online girlfriend just wants you to send $25.00 iTunes and has me send a photo of card and give her the pin number after I scratch off and text it to her? Is she scamming me on wire messenger ? Should l do this for her birthday gift?

  5. sarah howard
    January 6, 2018 at 12:05 am

    I have gotten a message via th messanger saying they claimed their prize and while doing so came across my name in the list of winners. Said it was completely free . you pay nothing. Then they said that you have to buy 3 100. Dollar itunes cards. They said be sure to hold on to them as I would have to show them to the FedEx driver when he delivered my $150,000 prize. As proof of identity. Oh forgot to mention I had to scratch the back off and send them the picture of the numbers. I knew right from the beginning it was a scam. But the person that told me about it said she would buy me an itunes card I could pay her back when I got my money.
    and all I had to do was supply the other 2 itunes card. I am gonna tell her you buy the cards for me and when I get my money ill pay you 5000.

    January 5, 2018 at 10:59 pm

    I've been requested by 3 so-called new friends on Instagram that they needed money for various reasons (pay for new phone so we could video chat and facetime, pay for exam fee and help send her "sick" mom to see her dada in Turkey). The one who needs money for final exam now requests money via Western Union to be sent to a man in Texas. She lives in Detroit! I think this is a scM

    • Tcb
      February 5, 2018 at 2:42 am

      Same exact thing is and has happened to me as well!

    • Patricia Diggins
      February 13, 2018 at 4:34 am

      Yes Michael that's a scam, believe me i have been going through the same thing. Guys requesting me and then asking me for iTunes cards or to receive a check for them. But it sounded to shady so i blocked them. Do the same block them they are scammers.

  7. Lisa
    January 3, 2018 at 8:58 pm

    They are now doing this to people who are looking for employment. I have been contacted via text after listing my resume online. They send me money supposedly for equipment and then tell me to go to different places to purchase itunes gift cards. Nope!

  8. Wendy
    December 27, 2017 at 2:57 am

    Dating site. Guy spent weeks and hours of emails and calls (via whatsapp). The scam was that he lived in CAnada (where I live)...traveled to germany to present a deal (interior designs). He needed CANADIAN dollar itune card (which he can't get in germany) in order to download a licensed app in order to prepare a portion of the project. Claimed since his computer was canadian (IP address?), he needed a canadian itunes card. Told him I want to see photo of drivers license that showed he lived in Canada. He was heartbroken (lol) at my lack of trust. 4 hours later, he sends me a photo of a Drivers license that he had counterfeited from a google search. I checked it very closely. It was even signed "john doe" exactly how it showed on the google search. I haven't told him I'm on to him. I want to see how far he tries to take this. He's supposed to be coming home next week lmaooooo.

  9. Dixie
    November 22, 2017 at 7:37 am

    I had called a FB phone number needing help With my account. A guyt called he said from FB ... to make a long story short said for me to buy these ITunes cards to supposedly solve my issues. For validation and so forth. Feel really stupid but I have just emailed the ITunes Apple Support and have a case number. Probably won't get my money back ... hard lesson learned did not know about these scams.

  10. Casey
    November 4, 2017 at 4:41 am

    "Dale Barry"has contacted my mother in law online and is asking her to send $200.00 worth of iTunes gift cards and is using Facebook friendship to coax her. Says he is from Topeka Kansas. Pretty sad to scam is 67 and lonely for a friend.

    • Dee
      January 11, 2018 at 8:49 pm

      I had guy message me on fb fake profile i watch catfish dr phil this claimed to live in las vegas after few days chatting ask me if i could purchase him an itunes gift card he needed for his job well i copied scam article sent it to him

  11. deidre rowell
    November 3, 2017 at 3:37 pm

    I was scammed from they say they were from the federal reserve bank i am to receive a 9000 dollar grant but i must first pay 50 on itunes gift card then after thatgiving them the number on the back while they stayed on the phone with methey then said i need to get 450 dollars all on the itunes card. Im going to report them.

  12. nicole
    September 28, 2017 at 4:10 am

    I was just the victim of this exact scam though I signed up to be a "secret shopper." I feel so stupid that I actually believed what I was doing was legit and am now out $1700. I wish Apple did more to protect consumers from this type of fraud. I've reported the stolen cards to Apple and they say they've closed all of the accounts but I'm not sure why they can't do more to track down the criminals.

    • Richele
      October 14, 2017 at 4:29 am

      Thank you Nicole, i have been searching scams for hours to see if this is out there.
      Today, i received a cashiers check from
      Rio Grande credit union, in New Mexico, though the package was mailed from Clinton MS. The letter is exactly as you described.
      Further, another "check" arrived from, get this, Little Lambs Learning Center operating account, but was mailed from address in Georgia. This one asked me to wire transfer money from 2 different Wal-Mart stores.I looked them both up, and I ask why would a daycare center in Texas be sending anything for secret shopping from a bowling alley address in Atlanta? Or have anything in the world to do with secret shoppers?
      I am providing all of this info to authorities asap. Too bad, all I need is an opportunity to work and earn the money to save my apartment.
      Thanks for sharing your comnents everyone.

      Richele in California

  13. Jennifer Wallace
    August 1, 2017 at 11:20 pm

    Well I received a US Postal money order and was told to deposit it into my account and then after that go to certain stores and purchase itunes gift cards with 100 or 50 dollars amounts on them. But I have to buy $750 worth and I can only spend up to 400 in a single store. But I was to evaluate the store in the process. And I get to keep the $194. This is for Mystery Shopping. Is this legit? I haven' t did anything as far as open the package and read it.

    • David
      August 19, 2017 at 2:13 am

      You should take take the money order to the post office to verify its validity

      • Patrick bloodgood
        August 23, 2017 at 8:23 pm

        I spend a lot of time online on facebook, youtube, etc. I recently started getting messages from girls on there asking about the itunes cards. One girl told me she needed $800.00 worth for school, and and books. My first thought hmm thats unusual. I typed in itunes scam in the search engine on my phone and found out all about this. I got a call on facebook messenger yesterday afternoon no face just a robo voice. My words show your face, or i am hanging up. "I really need this itunes card please help. My reply "yeah, and i'm Michael Jordan! I cant be fooled so dont even waste your time.

        • Dee rollins
          January 11, 2018 at 8:50 pm

          Same thing happened me i think they were from nigeria

    • David
      August 19, 2017 at 2:14 am

      You should take the money order to a post office to verify its validity

    • nicole
      September 28, 2017 at 4:11 am

      Not at all legit! That's exactly how I was scammed.

      • Sherry
        September 30, 2017 at 7:47 pm

        I became friends with someone on here said he's on an oil rig and need an iTunes card so he could purchase movies and music but I just blocked him because I didn't want to get involved. He wanted me to send him the numbers off it

        • Colleen
          November 7, 2017 at 6:57 am

          I have a friend in Atlanta Georgia claims he needs a 100 I tunes gift card to update his phone so we can call and video chat he has an I phone 6. I never knew this required to update I phones. Am I being scammed???

        • Tcb
          February 5, 2018 at 2:50 am

          The same thing is happening to me, a guy on IG friended me and said he's on an Oil Rig and needs an iTunes card to update his phone's apps etc. He keeps asking too.