Tinder has raced to the top of the Apple App Store rankings after the introduction of a new paid feature that allows users to see who has liked them first. The new Tinder Gold feature costs $4.99 per month on top of the existing subscription — but hasn’t yet made its way to Android.
Do You Like Me?
To many, it is an obvious method for printing money: allow Tinder users to see exactly who swiped right on their profile — without swiping right back. Tinder had been trialing this Tinder Gold exclusive feature for several months (in select markets) before rolling out to the public, but even Tinder officials have been surprised with the dating apps meteoric rise to the top of the iOS download charts. The rise is all the more dramatic when you consider the range of competition in the dating app marketplace: Happn, Bumble, The League, Down, Hinge… the list really is quite extensive.
Other Tinder Gold features include Unlimited Likes, five Super Likes per day, one Boost per month, Rewind, and more overall profile control. This comes in at $14.99 per month. But considering how quickly it will speed up the swipe-to-dating process, it may well be worth the investment. Tinder considers their new service a sort of “personal Swipe Right concierge, available 24/7, bringing all of your pending matches to you.”
After all, Tinder estimate their paid service users receive 60% more likes than free users.
The introduction of Tinder Gold is another serious step forward for Tinder monetization. Tinder has been free for the majority of its lifetime, but in 2015 introduced the paid-for Tinder Plus that allowed users to view profiles for people in other locations, as well as Rewind when they accidentally swiped left.
Tinder says it plans to offer Tinder Gold to Android users next month, leading to even more matches and dates for users of all platforms. Interestingly, this study by Singles in America states that iPhone users are more likely to negatively judge Android users on their first date… can’t we all just get along?
Will you upgrade to Tinder Gold? Or is the free version more than enough? Is Tinder attempting to monetize too much? Will you switch to another service instead? Give us your views in the comments below!
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