Instagram will make its bookmarking feature more useful with the introduction of “collections,” the company announced. The new feature allows users to organize the posts they save into a private grouping for easier access in what is a direct challenge to Pinterest. Instagram is continuing its focus on competitors, and adding easier and more advanced bookmarking is sure to attract wavering members.
Instagram Bookmark Collections
Instagram first introduced bookmarking in December, 2016, building on an already common behavior . Instagram users were already saving images, videos, and posts to come back to later. The addition of bookmarking allowed users to save these posts to their profile , instead of downloading to their device image gallery to be recalled at a later date.
Since bookmarks were introduced, “46% of Instagrammers have saved at least one post,” according to the company. It is clearly a feature Instagram users will make use of, and collections make the feature all the more effective.
Want to use collections right now? Tap and hold the bookmark icon underneath any post to save it directly to a collection. At this time, you can either create a new collection, or save the post to a collection you’ve already created.
It is jolly easy to create a collection from your already saved posts, too. On your saved posts page, select Collections, followed by the “plus” icon in the top right corner. Give your new collection a name, and select the posts you’d like to add.
Different to Pinterest?
Instagram is usually about sharing. However, collections are different. Collections are private, for you to come back to, differing significantly from the Pinterest approach . In that sense, collections will appeal to a slightly different audience.
Nonetheless, there will be some overlap between Instagram collections and Pinterest. Instagram is evolving into a place to share short recipe videos, travel ideas, craft projects, and much more – eating directly into the Pinterest core.
Is this a good new feature from Instagram? Is Instagram better than Pinterest? Or is it offering a different service? How do you use Instagram? Let us know your thoughts below!