Creative Social Media

How Instagram Filters Work, And Can You Tell the Difference?

Nancy Messieh Updated 11-07-2018

Did you know that Instagram has 40 filters? This means it can be pretty difficult to get a handle on which filter works best with what kind of image, so we figured we’d do something about it.


Here you’ll find everything you need to know about what each Instagram filter does, and what it’s best used for. We’ve also got some examples for you to look at.

But before we get to the filters, note two things: First, the use of Instagram filters—like just about anything in the art of photography—is subjective. Second, there are no hard and fast rules. Sometimes a filter works with an image even when you wouldn’t expect it to, so don’t just limit yourself to these suggestions.

How Are Instagram Filters Made?

Instagram founder Kevin Systrom has taken to Quora a few times to explain to users how they come up with their filters. In response to one question he said:

“It’s really a combination of a bunch of different methods. In some cases we draw on top of images, in others we do pixel math. It really depends on the effect we’re going for. For instance, Lomo-fi really isn’t much more than the image with boosted contrast. Whereas Toaster is one of the most complex (and slow, yet popular) filters we have with multiple passes and drawing.”

In another thread, Systrom said:

“Our filters are a combination of effects: curve profiles, blending modes, color hues, etc. In fact, I usually create them in Photoshop before creating the algorithms to do them on the phone.”

Now, on to the filters!



Image Credit: Matt Artz/Unsplash

What it does: Originally released as a video-only filter, Clarendon was later made available for photos as well. It intensifies shadows and brightens highlights in your photos.

Use it for: This filter looks great when used on photos of your pets or minimalist images where you want the colors to pop.


Image Credit: Markus Spiske/Flickr


What it does: Gingham is another previously video-only filter. When you use it for your photos, it washes them out. If using with a darker photo, it gives it can give it a yellowish tone. If using it with a photo filled with light, it gives it a brighter, dreamy look.

Use it for: Gingham is reminiscent of some of the more popular VSCO filters, and gives images a vintage feel. This is definitely one for the hipsters and fashionistas out there.


Image Credit: David Keslick/Flickr

What it does: This filter was also originally meant only for video, and was named after an Instagram team member’s dog. Think of it as the black and white version of Gingham, with slightly more intense shadows.


Use it for: This filter is best used for the ultimate vintage look. Moon works best with portraits.


Image Credit: Jaclyn Beales/Unsplash

What it does: Lark brightens your images and intensifies all your colors, with the exception of red.

Use it for: Use lark with your outdoor nature landscapes and outdoor portraits. The filter does great, albeit extremely subtle, things for sun-kissed skin and greens and blues of trees and skies. It can also be a good filter for some food shots to bring out some great colors in the dishes you want to show off.



Image Credit: Averie Woodard/Unsplash

What it does: Reyes desaturates your image, brightens it up, and gives it an old-timey feel.

Use it for: Reyes is another great filter for portraits, particularly if you’re trying to hide any blemishes on your skin. If you usually use another app retouching your photos, you won’t need to do that with Reyes. (It can, in some cases, run the risk of yellowing your image.)


Image Credit: Phil Roeder/Flickr

What it does: Juno is another filter which intensifies colors, brightening up your reds, yellows, and oranges.

Use it for: Street photography really pops with Juno. The filter makes the grungy look grungier, and gives photos a rich, deep tone.


Image Credit: Daryan Shamkali/Unsplash

What it does: This filter creates a yellow mask which desaturates most of the colors in your image.

Use it for: Slumber has a very fitting name as it really adds a dream-like quality to your photos. Use this filter if you want a combination of a vintage and romantic feel. This works particularly well with street photography and nature shots.


Image Credit: Daniel Carlbom/Flickr

What it does: Crema is another vintage filter that desaturates images and smooths out (but also washes out) skin tones.

Use it for: Crema appears to be popular with Instagram users for food shots, but in particular for their coffee shop shots. It also works really well with outdoor nature-scapes, whether with a green or blue hue, and city shots.


Image Credit: GMP Architecture/Flickr

What it does: Ludwig is an intense filter. Warm colors are warmer, cool colors are darker, and shadows and highlights more pronounced.

Use it for: Ludwig is a good filter for cityscapes, buildings, and sunsets, and it can even add an interesting effect to black and white photos.


Image Credit: Jerome Decq/Flickr

What it does: Aden is a low-contrast filter which softens your images, desaturating them slightly, and giving them a pastel effect. It also warms the cooler colors.

Use it for: This filter works well with portraits as it also has a skin-smoothing effect. Aden also works beautifully with fall images and photos with lens flare.


Image Credit: Chris Combe/Flickr

What it does: Perpetua will brighten an image, and enhances its green and yellow tones.

Use it for: Perpetua works well with outdoor shots, especially on the beach. You probably won’t want to use it with portrait shots as it gives skin a very unnatural tone.


Image Credit: Andrew Ward-Jones/Unsplash

What it does: Amaro brightens the center of your photo. And I mean really brightens. In some photos, it appears to add vignetting to the border of your images.

Use it for: Amaro can give your photos an aged appearance. It works particularly well with fall photos, and street photography.


Image Credit: Bit Boy/Flickr

What it does: Mayfair warms up the colors of your photos, placing something of a spotlight in the center of the image, with vignetting around the corners.

Use it for: Instagram suggests you use Mayfair for brightly lit images, together with the app’s Lux feature, which auto-adjusts contrast in underexposed images.


Image Credit: Ranna Nicolau/Flickr

What it does: Rise gives your photos a subtle, yellow glow, brightening up your image and giving it just a hint of vintage.

Use it for: As is the case with most filters that have a vintage feel to them, Rise is great for portraits. You’re ready for your closeup with this filter.


Image Credit: Paul Churcher/Flickr

What it does: The Hudson filter definitely gives colors in your images a cooler look. Any warm colors in your image are going to be tempered, and it also adds a subtle vignette to your photo.

Use it for: This is a great filter for outdoor shots—whether you’re taking photos in a bustling city center, or a gorgeous nature shot, particularly if you’re going for an icy, winter look.


Image Credit: Jonathan Lin/Flickr

What it does: If you’re a child of the eighties, this filter, with its yellow tint, will look like your childhood photographs. Colors are just slightly brightened, kind of like you flipped a light switch on the scene.

Use it for: Valencia is a pretty versatile, all-purpose filter, as Instagram demonstrates with these photos using the filter. Use it with an image you want to look old-school.

X-Pro II

Image Credit: Soe Lin/Flickr

What it does: This is by no means a subtle filter. It bumps up the contrast, adds a strong vignette, and makes all of the colors warmer.

Use it for: You’ll want to avoid using X-Pro II with close up portraits because of the effect it can have on the skin, but it works really well with wider shots—city, nature, and fashion shots all look good. You’ll just want to start with an already bright image.


Image Credit: Ewan Munro/Flickr

What it does: Sierra is another dreamy filter, which is comparable to Rise. That said, it has a darker feel than Rise, thanks to some vignetting, and a well-lit center.

Use it for: This is a filter that works well with outdoor nature photos and photos of objects. This is another hipster favorite.


Image Credit: Takuya Asada/Flickr

What it does: This monotone filter is the closest thing Instagram has to a sepia filter. It’s somewhere between black-and-white and sepia without appearing kitschy.

Use it for: Willow looks great on skin so it’s a must-use for portraits. It also works great with beach scenes and macro nature shots.


Image Credit: Michael Stern/Flickr

What it does: Lo-fi brightens colors by bumping up the saturation, while also adding shadows to your photo.

Use it for: Lo-fi is often recommended as a must-have for food photography, but it also works with photos with lots of trees and grass in them.


Image Credit: Christiaan Triebel/Flickr

What it does: Inkwell is Instagram’s basic black-and-white filter.

Use it for: This versatile filter works well with portraits, and has an interesting effect on outdoor nature shots.


Image Credit: Will Suddreth/Unsplash

What it does: Hefe is another filter that increases color saturation, adds a bit of vignetting, and warms up your image.

Use it for: This is an easy way to increase saturation in any image with just one click. This is particularly useful with nature shots.


Image Credit: James/Flickr

What it does: The filter’s pink tint warms up the image’s colors, while also simultaneously brightening the whole picture.

Use it for: Nashville is similar to Valencia in terms of the old-school look in your photos, but is slightly more pronounced. This is another good filter to use with any image you want to look vintage.


Image Credit: Katherine Lim/Flickr

What it does: Early bird desaturates your image quite a bit, with the bright colors still coming through. It also adds a sepia tint and vignetting to your photo.

Use it for: This is Instagram’s original hipster, vintage filter. Just about any photo instantly feels like it was taken decades ago with the help of Earlybird.


Image Credit: Salva Barbera/Flickr

What it does: Sutro adds a very noticeable vignette, darkens your image, and gives images a hazy look, with a particular emphasis on purple and brown colors to achieve this effect.

Use it for: Use Sutro for just about anything except for portraits. (Unless you want your subjects to look like zombies. If that’s what you’re going for, then Sutro is your best bet.) Naturescapes with Sutro look more mysterious, sunsets look more sinister, and cloudy skies look more intense.


Image Credit: Zach Dischner/Flickr

What it does: This is another filter that will look familiar to a child of the eighties. The filter adds a dodged center to your photo with a strong red tint and a burnt edge. The filter, essentially, toasts your image, making images look like they were taken with instant film.

Use it for: Toaster works well with outdoor images, preferably shot during the day. Night shots taken with your phone don’t look good with Toaster.


Image Credit: Logan Campbell/Flickr

What it does: Brannan is a high contrast, high exposure filter which brightens your photos and gives them a yellowish tint.

Use it for: If you want your portraits to look like they were taken a century ago then this is a great filter for you. (Although your subjects may not love the yellowish tint on their skin.) Otherwise, its an image that works really well with waterscapes or nature images, giving them a wintry look.


Image Credit: Florian Schreiber/Unsplash

What it does: The aptly named 1977 gives your images a faded look, adding a red or rosy tint.

Use it for: Photos are instantly old-school with this filter, and if you’re a child of the seventies this is one you will recognize and love. It works best with outdoor beach and lake scenes, and looks particularly good with lens flare.


Image Credit: Autumn Studio/Unsplash

What it does: If there’s a little bit of sunlight in your image, Kelvin makes it look like it was taken during the golden hour; that perfect moment in the late afternoon, when the sun is shining just right. This filter is an easy way to warm up your photos, but its effects can be a little garish depending on just how cool the original photo is.

Use it for: Kelvin works with photos with a lot of natural light, or a concentrated amount of artificial light.


Image Credit: Nancy Messieh

What it does: Walden brightens the center of your image, adding an icy blue tint to your colors.

Use it for: Walden is at its best when used on portraits, but also works well with any well-lit images, giving them an even more vintage look.


Image Credit: Vinoth Chander/Flickr

What it does: Stinson is a subtle filter that brightens your image, washing out the colors ever so slightly.

Use it for: Stinson works well with portraits and beach shots, or any image you want to brighten up a little, and give a subtle nostalgic and vintage look.


Image Credit: Radio Free Barton/Flickr

What it does: Vesper smooths out skin tones, and also adds a yellow tint that, like with many of Instagram’s filters, gives your photos a vintage feel.

Use it for: Portraits. Portraits. Portraits.


Image Credit: Kai Lehmann/Flickr

What it does: Maven darkens images, increases shadows, and adds a slightly yellow tint overall.

Use it for: Maven works well with architecture, and has an interesting effect on blue skies and green lawns. You’ll want to avoid it with portraits, in large part because of the shadows it adds to your images.


Image Credit: Paul Fundenburg/Flickr

What it does: Another brightening filter, Ginza adds a warm glow to your photos.

Use it for: Outdoor photos, weather landscapes, seascapes, portraits, and city shots all look good with a bit of Ginza on them, as do fashion shots.


Image Credit: James Willamor/Flickr

What it does: Skyline is like the autocorrect of filters. It brightens colors in your image, making them pop.

Use it for: Any image you want to brighten a little.


Image Credit: Mark Fischer/Flickr

What it does: Dogpatch increases the contrast in your image, while also washing out the lighter colors.

Use it for: Instagram recommends using this filter if you’re going for a dramatic look. Like many Instagram filters, its better used with a brightly lit image. The filter doesn’t work well with a dark night sky.


Image Credit: Andi Rieger/Unsplash

What it does: Instagram points out that Helena adds an orange and teal vibe to your images—with orange and teal being one of the more popular tones to bring out in Instagram photos.

Use it for: Helena offers Instagram users a great way to add a bit of warmth to your image. It works well with portraits and outdoor shots.


Image Credit: Jenny Downing/Flickr

What it does: This filter gives images a great golden glow and a subtle vintage feel. What’s nice about this filter, compared to filters like Rise and Sierra, is that it does so without increasing shadows in the image.

Use it for: Portraits, or any image you want to give a very slightly vintage feel without it being very overpowering.


Image Credit: Jocelyn Kinghorn/Flickr

What it does: Charmes is a high contrast filter, warming up colors in your image with a red tint.

Use it for: Busy street and city shots work well with Charmes. The filter works particularly well with dimly lit images.


Image Credit: Nancy Messieh

What it does: Brooklyn is a popular Instagram filter which brightens up your image and boosts its yellow tones. Depending on the image, it can give it an ethereal look.

Use it for: Landscape or flower photography benefits from the use of the Brooklyn filter. In general outdoor photos taken in natural light benefit more from this filter.

Want More Instagram Filters?

If you’re not seeing any of these filters, begin the process of creating a new post in the Instagram app. Click the + button, select an image, and click Next. Scroll to the end of the visible filters, and tap Manage. This will take you to a page, where you can toggle filters On and Off.

If these filters aren’t enough for you, check out how to add filters to iPhone pictures the easy way How to Add Filters to iPhone Pictures the Easy Way iPhone photography apps help you find the perfect filter for your pictures. But which is the easiest way to add trendy filters? Read More .

Image Credit: Medium Format Camera by Philip Hunton via Shutterstock

Related topics: Instagram, Photography, Smartphone Photography.

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  1. Jack
    October 26, 2019 at 4:18 pm

    In all of these, the original looked better.

  2. Jack
    October 26, 2019 at 4:17 pm

    This is why people hate millennials.