Instagram is becoming an online retailer, with Checkout on Instagram meaning you can now buy products without ever leaving the app. This essentially turns Instagram into a virtual shop, where the products you see are ready and waiting to be purchased.
How Does Checkout on Instagram Work?
Checkout on Instagram does exactly what the name suggests. It moves the whole process of buying products inside the Instagram app. So, whereas before you would be directed to a fashion retailer’s own website to buy an item, now you do it all on Instagram.
From now on, if you see something you want to buy while browsing Instagram, click on it, and you may see the “Checkout on Instagram” button. Click this, and you’ll be able to buy said product within the app itself. Making it far too easy to spend money.
— Instagram (@instagram) March 19, 2019
The first time you buy something on Instagram you’ll be asked to enter payment details. This will be stored and used for future purchases. Businesses will see the information needed to process your order, but only Instagram will see your payment details.
Instagram will also handle all of the after-sale communications. A new “Orders” section of the app will enable you to track orders, and you’ll get notifications about shipping and delivery. You’ll also be able to cancel an order, make a return, or request support.
The Brands Supporting Checkout on Instagram
Checkout on Instagram has launched in the U.S. in a closed beta for businesses. Which means Instagram is initially only working with a handful of brands. These include Adidas, Burberry, Dior, H&M, Michael Kors, Nike, Prada, Warby Parker, and Zara.
While buying stuff on Instagram is fun, there’s also money to be made on Instagram by using affiliates. To help get you started selling your soul, here are the best Instagram affiliate programs and the best practices for Instagram affiliates.