What Makes Us Impulse Buy On The Holidays?
The holidays are a time for giving gifts to friends and loved ones (and maybe receiving some in return). But in all of that gift giving, there’s shopping , when out shopping, it can be hard not to splurge on a little something for yourself!
Why do we do this? We know we’re going to kicking ourselves when the astronomical credit card bill shows up, so why spend more? Let’s take a quick look at the psychology behind impulse purchasing during the holidays.
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