In the announcement, WhatsApp explained what the data-sharing between Facebook and WhatsApp would mean for users:
By coordinating more with Facebook, we’ll be able to do things like track basic metrics about how often people use our services and better fight spam on WhatsApp. And by connecting your phone number with Facebook’s systems, Facebook can offer better friend suggestions and show you more relevant ads if you have an account with them.
What isn’t included in the WhatsApp announcement is that you can actually opt out and not connect your two accounts or share your WhatsApp information with Facebook. This information is buried in the WhatsApp FAQ, while a separate document where WhatsApp outlining some legal information explains:
By choosing not to “improve your Facebook ads and products experience,” as they so tactfully put it, means that you can’t actually completely opt out of the new Facebook-WhatsApp connection.
The Facebook family of companies will still receive and use this information for other purposes such as improving infrastructure and delivery systems, understanding how our services or theirs are used, securing systems, and fighting spam, abuse, or infringement activities.
The changes have been met with tough criticism with European and British privacy regulators taking issue with the change, and saying that it should have been provided as an opt-in option rather than an opt-out one.
What do you think of the updated terms? Is Facebook going too far? Let us know in the comments.