Social Media

How to Schedule Posts on Instagram

Khamosh Pathak 01-05-2019

Scheduling posts on Instagram can be an incredibly useful tool to have at your disposal. Whether you’re posting for fun or building a brand. Especially if you post to Instagram often.


Unfortunately, scheduling posts on Instagram isn’t as simple as clicking a button. Instead, you have to jump through a few hoops. With that in mind, here’s how to schedule posts on Instagram.

Who Can Schedule Posts on Instagram?

This feature is not accessible to all Instagram users. Only users with a Business Profile (one of the common Instagram terms you should know about New to Instagram? 20 Common Terms You Should Know If you're new to Instagram you may be confused by the terms being thrown around. In this article, we explain the language of Instagram... Read More ) can use the auto-schedule feature. It should be noted, however, that despite the name you don’t need to have a business to use it.

If you’re trying to expand your reach, or if you’re an influencer, you should think about switching to a Business Profile.

Doing so gives you access to detailed stats for each post. Which means you can analyze and decide what is the best time for you to post, and where your biggest fans are located. A Business Profile also lets you add call-to-action buttons in your bio.


Making the switch to a Business Profile is quite simple, but it does require you to create a Facebook page first. Thankfully, it doesn’t have to be an active page. Just make the Facebook page, link it to your Instagram account and you’re now using a Business Profile.

For now, you cannot schedule a carousel post (photos or videos). All posts need to be one with a single photo or video.

How Scheduling Works on Instagram

The scheduling feature itself is quite simple. Once everything is set up, you can use a third-party service to schedule posts (Instagram itself does not have an official tool).


For instance, Buffer lets you schedule photos from mobile apps as well as the web. So, using Buffer, you can design and upload Instagram posts without ever touching your phone.

After you’ve connected your Instagram account to the scheduling tool, you can use the app’s interface to add a photo, write the description, add a location, tag users, and select the date and time for publishing the post.

Which Services Schedule Posts on Instagram?

Buffer Instagram Scheduler on Web

There are a couple of services that now support the Instagram auto-publish feature. If you’re already using a scheduling tool for Facebook and Twitter, see if it supports Instagram.


Our recommendation for the best Instagram scheduling tool is Buffer. Buffer is extremely versatile, and the free plan works well enough for most users. The app is easy to use and has a simple interface. It works well on iOS, Android, and the web as well. Buffer can also be used to repost Instagram photos The 5 Best Instagram Repost Apps for Android and iPhone You can't repost photos or videos on Instagram without using a third-party app. Here are the best Instagram repost apps! Read More from other profiles.

Buffer’s free plan lets you add three social media accounts and you can have up to 10 scheduled posts in the queue at any given time. If you’re scheduling for just one account for a couple of days, you shouldn’t exceed the limit.

Later is another good option but the free plan is severely limited. You are only allowed 30 posts/month under the free plan. A $9/month premium plan kicks this up to 100 posts/month. Hootsuite also has a limit of 30 scheduled posts/month.

How to Enable Scheduling on Instagram Using Buffer

As Buffer is the best option, we’ll use Buffer to show you how to schedule posts on Instagram.


Step 1: Open the Instagram app, go to your Profile, and tap on the Hamburger menu button. Then, tap on Settings.

Step 2: Here, tap on Account.

Step 3: At the bottom of the page, tap on Switch to Business Account.

Step 4: Tap on Get Started.

Step 5: On the next page, you’ll be asked to connect your Facebook Page to your account. If you already have a Facebook page, select it from the list (it shows up if you’ve already connected your Instagram account to your Facebook account).

Step 6: To create a new Facebook page, tap on Create a New Facebook Page.

Step 7: Fill in the details for the page title, select the category, and tap on Next. From the next page, review your contact info.

Step 8: Now, your Instagram profile has been turned into a Business Profile. Now, open the Buffer app and start the process for connecting a new Instagram account.

Step 9: Log in with your Instagram account and grant Buffer access to your Instagram account.

Step 10: Buffer will now ask you to authenticate using Facebook. Tap on Authenticate with Facebook to start the process. On the next screen, you can choose to enable reminders.

And that’s it. The Instagram scheduling feature is set up. Now, let’s schedule a post.

How to Schedule Posts on Instagram Using Buffer

It is smooth sailing from here. Open the Buffer app and tap on the big Plus button on the bottom toolbar. Write the description, and add a photo or video. You can also add a location if you want.

Tap on Share and select Schedule Post to specify the time and date. Finally, tap on the Schedule button. Buffer will now automatically post the photo at the given time.

Once you’re comfortable scheduling posts with Buffer, you can go ahead and create a publishing schedule.

Go to Settings, choose your profile, and tap on Posting Schedule. You can then select multiple time slots in a day when you want to post. The next time you schedule a post, just add it to the queue, and it will automatically go online in the next designated time slot.

How to Get Noticed on Instagram

Now that you know how to schedule posts on Instagram, you should be able to claim some time back to focus on other things. You could spend the time offline and outside, or you could spend it trying to build more of a following on Instagram.

We’ve compiled a list of tips to help you get noticed on Instagram These 10 Tips Will Help You Get Noticed on Instagram If you only have a handful of followers on Instagram and aren't receiving the likes or comments that you want, these tips will definitely help. Read More if that’s what you’re after. Otherwise, why not learn how to post on Instagram from your PC or Mac How to Post on Instagram From a PC or Mac Here's how to post on Instagram from a PC, Mac, or Chromebook. It's easy to share photos using your computer! Read More ?

Related topics: Instagram, Task Automation.

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