Whether you’re running a personal account or are trying to promote your small business online, social media management can be a full time job. While automation is often frowned upon, particularly as a marketing tool, there are ways to automate your social media content thoughtfully.
Here are two easy ways to automate your social media content without coming across as a robot.
Automating Your Own Content
There are a variety of tools you can use for automating social media content that you generate yourself. One of the best out there that doesn’t force you to give over complete control to a machine is Buffer. With Buffer, you can create a schedule, tailored to suit your own audience, and then simply queue up links to go out automatically throughout the day.
If you want even more control, you can schedule each individual post. Buffer supports Facebook, Twitter, LinkedIn, Pinterest, and Google+, making it an ideal choice for posting content to each of your social networks.
We’ve written extensively about the scheduling tool, and there’s no limit to the ways you can put Buffer to good use.
Automating Content Curation
If you’re more interested in curating content for your followers, and want to be considered an authority in your field, you can let a social media automation tool do most of the heavy lifting. What you shouldn’t do is set up an account that automatically posts just about any kind of content related to your field.
You need to have complete control over the selection process, but that process can be made easier using content curation tools like the free service, DrumUp. DrumUp allows you to select topics of interest, and serves up a feed of content which you can schedule with one click of a button.
If you want to get more nuanced in the way you find your content, you can add your favorite feeds to DrumUp, and even add websites that don’t have an RSS feed with the Chrome extension, Kimono [No Longer Available].
Would you automate your social media content? What tools do you use to get the job done? Let us know in the comments.