How Should You Word Your Emails? These Examples Show You

Nancy Messieh 18-04-2016

Whether you’re starting a new business or creating a newsletter, coming up with good copy for your emails can be a challenge. You don’t want your automated emails to come across as dry or robotic, so how do you make sure your audience can tell there’s a real human being behind that message?


While the exact tone or message of the email has to be tailored to your brand or audience, there’s a great website where you can get some inspiration. Just Good Copy is a website where you can find examples of email copy from successful companies like Slack, Trello, and Pinterest.


You can search the examples that have been carefully curated by keyword or company name, or you can drill down by type of email: welcome, thank you, maintenance, privacy policy, and more.

Where do you find inspiration for your email copy? Let us know in the comments. 

Related topics: Email Tips, Newsletter.

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  1. Kay Chapman
    April 19, 2016 at 12:22 pm

    I have never had a problem writing emails, I write all of my own, and always have. if I have a problem I wish to address, I think about it for a while and then write it. I believe that most people actually have the ability to write their own they just need encouragement, not programs like this or samples of different emails.

    • Nancy Messieh
      April 19, 2016 at 2:06 pm

      I agree that you should always write your own emails. As I mentioned in the post, Just Good Copy is a great place to get inspired but not copy. It goes without saying that will just come across as unprofessional if you copy a company's creative and unique email response.

  2. Troy
    April 19, 2016 at 7:35 am