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How Politicians, NGOs, Marketeers and More Are Using Vine

Nancy Messieh 26-06-2013

how people use vineAt first glance, you would think that you can’t really get much out of six seconds worth of video but Twitter’s free video service Vine which launched back in January has proved that wrong. Now it’s time to look at how popular and well-known Vine users are actually using the app.


Whether it’s politicians, artists, athletes, businesses or even non-profit organizations, there’s no limit to how Vine can be used to spread a message. The app is flexible enough to allow you to make it what you want, much in the same way Twitter offers a unique experience to each user. If you’re looking for a way to find interesting Vine videos without having to browse Twitter, be sure to check out our list of 5 unofficial ways to watch Twitter Vine videos. 5 Unofficial Ways To Watch Twitter Vine Videos Video sharing is not a new phenomenon, with YouTube having been with us since 2005, amazingly. There are also a host of alternatives to YouTube, but the Google-owned service must be considered the daddy of... Read More


It’s not in the least bit surprising that President Barack Obama’s administration is already on the Vine bandwagon. Possibly one of the most social-media forward administration in the world, the White House has posted many a Vine video, from introducing the White House Science Fair to a short video of Obama trying out a bike-powered water filtration system. The White House has definitely discovered the lighter side of Vine as well, with one of our favourite Vine videos featuring none other than the Cookie Monster, spotted at the White House:

One of Representative Mark Takano’s tweets also shows how politicians can get their constituency more involved in the inner workings of their daily lives. In one of his Vine videos, he shares a snapshot of submitting his first bill:


Needless to say, as is the case with all the free online and social networking tools available to businesses, Vine can make a great marketing tool itself. General Electric (known for a pretty interesting Instagram feed already 5 Ways To Get Creative With Your Instagram Marketing Instagram, one of the darlings of the social media world, has proven to be an amazing success for its owners, with Facebook buying the company last year. Instagram's founders aren't the only one's finding success... Read More ) shares interesting factoids using Vine, like the one below:

Lowes uses Vine regularly to share interesting tips and how-tos with its followers. You’d be surprised just how much you can explain in a short six second video, but Lowes does a great job of it:


You can also use Vine to take your audience or customers behind the scenes into a world that they wouldn’t normally get to see. The official True Blood account, for example, posted a Vine showing viewers behind the scenes before the new season starts:

Marketeers can also use Vine to announce promotions, share special loyalty rewards with their followers, or even showcase their products.

Non-Governmental Organizations

The United Nations (UN) has really found a great way to harness the power of Vine. They send short inspirational messages to their followers, whether it’s about encouraging youth to take part in UN projects or snapshots from a conference. Most inspiring of all, however, is a short video message from Pakistanki Malala Yousafzai:


As is the case with Twitter and Instagram, Vine is finding its way into the news and citizen journalism realm. Why share just a photo when you can share instead a snapshot of a moment with sound and motion that really captures the spirit of what is happening. This is encapsulated really well in two Vines we’ve come across. In one  you see a Twitter user reporting a fire:


In another, we see mass protests in Rio De Janeiro from a bird’s eye view:

If you haven’t jumped on the Vine bandwagon yet, and still need to know more about how the app works, be sure to check out their introductory video below:

Can you think of any more creative uses for Vine? Let us know in the comments.

Related topics: Record Video, Twitter.

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  1. Onaje Asheber
    June 26, 2013 at 3:46 pm

    I will try Vine out very, very, very soon! Thanks a Lot!

  2. Fabian
    June 26, 2013 at 6:31 am

    Why do USians always assume they're the "biggest/best/greatest ... of the world"? Self-aggrandisement 'cause of some sort of inferiority-complex? Most of the time you're not.

    Do a modicum of research and discover that there are administrations in other nations that use social media in the same frequency or even more.

    • Nancy Messieh
      June 27, 2013 at 12:48 pm

      These are just examples - no one said that any one administration uses social media better than anyone else. The fact remains, however, that Obama administration has been remarkably active on social media. (And by the way, I am not a "USian")