How Politicians, NGOs, Marketeers and More Are Using Vine
At first glance, you would think that you can’t really get much out of six seconds worth of video but Twitter’s free video service Vine which launched back in January has proved that wrong. Now it’s time to look at how popular and well-known Vine users are actually using the app.
Whether it’s politicians, artists, athletes, businesses or even non-profit organizations, there’s no limit to how Vine can be used to spread a message. The app is flexible enough to allow you to make it what you want, much in the same way Twitter offers a unique experience to each user. If you’re looking for a way to find interesting Vine videos without having to browse Twitter, be sure to check out our list of 5 unofficial ways to watch Twitter Vine videos.
It’s not in the least bit surprising that President Barack Obama’s administration is already on the Vine bandwagon. Possibly one of the most social-media forward administration in the world, the White House has posted many a Vine video, from introducing the White House Science Fair to a short video of Obama trying out a bike-powered water filtration system. The White House has definitely discovered the lighter side of Vine as well, with one of our favourite Vine videos featuring none other than the Cookie Monster, spotted at the White House:
— The White House (@whitehouse) June 12, 2013
One of Representative Mark Takano’s tweets also shows how politicians can get their constituency more involved in the inner workings of their daily lives. In one of his Vine videos, he shares a snapshot of submitting his first bill:
Submitting my first bill! http://t.co/zt1Ib6Q9ky
— Mark Takano (@RepMarkTakano) February 26, 2013
Needless to say, as is the case with all the free online and social networking tools available to businesses, Vine can make a great marketing tool itself. General Electric (known for a pretty interesting Instagram feed already ) shares interesting factoids using Vine, like the one below:
— General Electric (@generalelectric) February 28, 2013
Lowes uses Vine regularly to share interesting tips and how-tos with its followers. You’d be surprised just how much you can explain in a short six second video, but Lowes does a great job of it:
— Lowe’s (@Lowes) June 16, 2013
You can also use Vine to take your audience or customers behind the scenes into a world that they wouldn’t normally get to see. The official True Blood account, for example, posted a Vine showing viewers behind the scenes before the new season starts:
— True Blood (@TrueBloodHBO) June 16, 2013
Marketeers can also use Vine to announce promotions, share special loyalty rewards with their followers, or even showcase their products.
The United Nations (UN) has really found a great way to harness the power of Vine. They send short inspirational messages to their followers, whether it’s about encouraging youth to take part in UN projects or snapshots from a conference. Most inspiring of all, however, is a short video message from Pakistanki Malala Yousafzai:
— UN Women (@UN_Women) June 17, 2013
As is the case with Twitter and Instagram, Vine is finding its way into the news and citizen journalism realm. Why share just a photo when you can share instead a snapshot of a moment with sound and motion that really captures the spirit of what is happening. This is encapsulated really well in two Vines we’ve come across. In one you see a Twitter user reporting a fire:
Fire on 24th st noe valley just started. Fire trucks arriving.
— Hunter Walk (@hunterwalk) February 4, 2013
In another, we see mass protests in Rio De Janeiro from a bird’s eye view:
— Pierre Levy (@plevy) June 18, 2013
If you haven’t jumped on the Vine bandwagon yet, and still need to know more about how the app works, be sure to check out their introductory video below:
Can you think of any more creative uses for Vine? Let us know in the comments.