Social Media

How Google+ is Rethinking Social Media

Shay Meinecke 17-06-2015

You may remember a few years ago when Google+ attempted to compete with Facebook as a social website. Google branded their social initiative as the next big sharing site in which would finally be personalized. Their attempt at competition has not yet met expectations.



But Google’s social experiment isn’t dead yet It's Not Really Dead: 7 Reasons To Start Using Google+ Today I wake up in the morning, and check what's new on Google+. Yes, really. Google is putting a lot of brawn and brains behind the social network everyone loves to hate, and it shows. Read More . In fact, the technological giant, hard at work with many new and cool advancements 4 Surprising Ways Google Will Soon Impact Your Life We won't be seeing interstellar spaceships and time travel machines any time soon, but here are a few Google projects that are going to change the way you live within the next few years. Read More , is squaring up for another attempt at capturing our attention with a few exciting social updates.

During the nearly four years of Google+’s existence, there has been a number of people in charge — each attempting to replicate something similar to Facebook and each of them calling it quits. Along the way, many people, and even employees of Google, criticized their direction. Hashtag inventor and former Google employee, Chris Messina, said Google “missed their opportunity” on creating a social platform in a rather profane blog post.

“Lately, I just feel like Google+ is confused and adrift at sea. It’s so far behind, how can it possibly catch up?” — Chris Messina

What is Google+ Up to Now?

Bradley Horowitz took over recently as the leader of the social network. His first approach at creating a more social site has been the release of Google Photos and Stream, which are standalone products that can serve their design purposes rather than one application tasked with doing everything, i.e. Google+.

“Just wanted to confirm that the rumors are true — I’m excited to be running Google’s Photos and Streams products!  It’s important to me that these changes are properly understood to be positive improvements to both our products and how they reach users.” — Bradley Horowitz, Google

When asked about Google+, Horowitz replied in an interview that “Google+ is not dead,” and further explained that it is being rethought and will change considerably.


Google Collections

And to prove this, Collections, which was introduced a few weeks ago, is a new feature aimed at organizing common interests among users and encourages discussions based on those interests. Additionally, users can either subscribe to other people or brands based on what they find interesting, and uncheck what they don’t find interesting. For example, and as Martin Beck explains in the video, “you can follow Buzzfeed, but you don’t have to follow their cat memes.”

“We’re looking at what the users are telling us Google Plus is good for, and doubling down on those uses. For instance, one particular use-case on Google Plus is people aligning around common interests. If I’m interested in astronomy and I want to meet other people interested in astronomy, we think we have a good solution—Collections.” — Bradley Horowitz

Google Photos

Another exciting update to Google’s social experiment is Google Photos — a place to store, organize and share all of your photos and videos. Google Photos can be downloaded on Android and Apple devices as well as computers. You can upload an unlimited amount of compressed pictures and videos and store them safely to your Photos drive at no charge. However, the quality of the images are compressed to 16 megapixels and 1080p resolution for videos. Full-resolution images can be saved for $10/month for one terabyte.

Additionally, you can create collages, stories, pic movies and animations based on selected photos. That is, if you’re not using the web to make your own memes. 5 Awesome Meme Generators on the Web Anyone who spends any serious amount of time on the Web will be aware of Internet memes. At least those who venture into the useless-yet-entertaining side streets the Web has to offer. Those who are... Read More The search function is impressive as well, allowing you to search by keywords without ever tagging a photo. Facial recognition is quite outstanding, too, as it can even discover old and outdated pictures — even those pictures without a smile.

Google Stream

Last but not least is Google Stream. Google Stream is quietly being updated by Google developers in the hope of being a more utilized social feature, as opposed to an underused feature. Save Your Time With 10 Underused Google Features Google's tools and services do everything for us. But there are a lot of features that go underused. Save a few seconds and get more done with the Google tools you use every day. Read More


Sundar Pichai, Google’s senior VP of products, said during an interview, “In terms of the stream itself, based on the stats we see, we have a passionate community of users. We would definitely like to see more scale at what we do. The team is working on a few next generation ideas.” Though, these “next generation ideas” have, so far, been kept quiet. If the updates are anything similar to what is expected with Google Search Here's What Google Search Will Look Like in 10 Years Google started as a student project. Today, it straddles our lives. It's growth gives us the clue that in 10 years, the search engine will probably look nothing like it does today. Read More , now would be the time to get excited.

“Google+ was always two things: a stream and a social layer.” — Sundar Pichai

What Do You Think of Google+?

Do you use Google+? Are you excited about these updates? Have you tried the Photos app? Or do you think Google+ is dead and gone? Tell us about it.

Related topics: Google Plus, Photo Sharing.

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  1. Shay Meinecke
    June 24, 2015 at 5:30 am

    Thanks for comment. I don't think Google+ is a failure. It does many wonderful things that I often use while on the web.

  2. Anonymous
    June 23, 2015 at 2:36 pm

    Sorry, but I much prefer Google+ to Facebook. The design is much better, there is less clutter. I end up seeing only things that interest me, no annoying ads on the sides. My stress levels go down when I'm on G+. The only reason I still use FB at all is because I have a high number of military friends that still use it, and many of them don't even keep up with technology so I don't expect them to start using G+ until at least the apocalypse.

    • Shay Meinecke
      June 24, 2015 at 5:15 am

      I like to use FB for keeping in touch with friends, following news sources and things of that nature. But I also use Google+ for the same, just a lot less for keeping in touch with friends. It seems many of my friends aren't ever aware Google+ can be used in that way.

  3. Anonymous
    June 18, 2015 at 7:33 am

    What do you mean tried to compete? It did and does compete. As the 2nd most popular social network facebook is clearly worried. Especially when they keep (poorly) copying every thing Google+ does. It's easily the best social network available and they just keep on knocking it out of the park.

    • Shay Meinecke
      June 24, 2015 at 5:23 am

      As Horowitz put it, Google+ is being rethought. I believe it had a different approach (one similar to Facebook) when it first started, but that main direction is dead. It now, as it appears to me, is competing with other social media sites in a new way, which I think is what Google Collections is all about.

      • Anonymous
        June 24, 2015 at 5:30 am

        Google+ was never similar to facebook. It has always been closer to Twitter, but with more options and functionality. Ironically it's closer to facebook now than it was before since fb keeps copying it.

  4. Anonymous
    June 17, 2015 at 5:43 pm

    It would would be nice if the clever minds at Google actually asked us users of g+ what we like and don't like if they really want to impress with changes.
    A little input for the users would make all the difference rather than making random changes in a blind panic.

  5. Anonymous
    June 17, 2015 at 3:17 pm

    G+ was NEVER meant to compete with Facebook. Ever.

    It was purpose built to be leveraged as an enterprise social network to be used by their Google Apps for Business/Work customers similar to Tibbr, Jive, Yammer but with a higher adoption rate because all of your Google Apps for Work resources and collaboration tools are accessible in one place and at a lower cost and (once they roadmapped and planned how to lock it down and still make it social/collaborative) it comes at no extra cost because it is included with the platform and admin'd from the same console.

    Just like Gmail, it was released to the public/consumers first as the largest user beta test/bug-finding iterative environment at no cost- sit back and watch it evolve.

    Who's the best company in the world at "trojan-horsing" applications that are great for consumers that later become desired in the business/$-spending world (Gmail, Google for Edu- get students hooked, etc, etc.)? Oh, and they're able to monetize the anonymous data they gather along the way? No, that's actually brilliance.

    When the light goes on, start thinking about that "Google Glass" failure the media is gleefully writing about, or what you think is really going on with driverless cars, etc, etc, etc...

    G+ as a FB clone? As a failure?

    Think. Again.