Recently HootSuite has come out with even more tools that make it an even better viable alternative to the other Twitter clients out there. In this article I will be discussing three new tools HootSuite has to offer. The first two have to do with how to filter Twitter feeds.
Filtering Twitter Feeds
Filtering is an essential task any computer or Internet user has to learn. The world has so much information out there that it is hard to find what you really need. Google allows you to enter a few words and it’ll search all of the indexed Internet world to find what contains just those words. That is filtering. Well, if you have a lot of people you follow on Twitter, wouldn’t filtering be helpful?
On Twitter there are a few areas where it would be helpful to have filtering: specific words or subjects and the authority of the individual twit. Hootsuite now offers two methods of filtering columns: keywords and Klout scores. To do so, just go to the arrow at the top right of the column and choose “Filter by…”
Filtering By Keywords
You can now filter a column by keywords. If you are interested in what people are saying about a specific topic, using a keyword filter could prove useful. For instance, I was wondering what people in my network (those I am following) were saying about the iPad so I just used “ipad” as the keyword. This could also prove useful when attempting to track down a specific message.
Filtering By Klout Scores
Klout is just a way to find out how much clout a person has on Twitter. It’s calculated using a few different metrics such as followers, interaction and tweet popularity. HootSuite is kind enough to integrate it into their service.
Now you can cut out the noise of the “less important” or newbie twits and see what the real Twitter users are talking about. It sounds very elitist but it could prove useful depending on who you are looking to interact with and for what.
Get Some Insight On Your Followers
HootSuite has almost always had the feature where you could click on the tweeter’s avatar and see their Twitter profile. I use it all the time because of the useful information listed there. You can find the bio, timeline, favorite tweets, and mentions. It’s a quick and simple way to get an idea of the type of Twitter user you’re dealing with.
HootSuite has added a new tab to this already helpful profile box. It’s called Insights. It has a bit more information on the tweeter such as social networks, pictures, occupations, and even gender and age. The information, I assume, is grabbed from the web. This gives you an even better insight into who you are twittering with. Mine came up with my last two occupations, most of the social networks I’ve ever been on and it even got my age correct.
Some might find the information a bit invasive but all of my information listed was readily available elsewhere on the web. And hey, your followers can use it to interact with you in other ways and places.
Have you tried any of these new offerings from HootSuite? Are they worthwhile or a waste of time?