How To Use HootSuite To Filter Your Twitter Feeds & Gain More Insight

Tim Lenahan 19-08-2010

<firstimage=”//”>filter twitter feedsHootSuite is one of those web-based Twitter clients which is becoming harder and harder to ignore. Since that time they’ve come out with even more tools The One Tool You Need for Managing Your Social Feeds Staying up to date on lots of social media feeds isn't easy. We found the best tool to consolidate your Twitter, LinkedIn, and Google+ feeds in a single place. Read More that make it worth a go.  I have personally enjoyed using HootSuite for my own personal Twittering needs and I know I haven’t even grazed what it has to offer.


Recently HootSuite has come out with even more tools that make it an even better viable alternative to the other Twitter clients out there.  In this article I will be discussing three new tools HootSuite has to offer.  The first two have to do with how to filter Twitter feeds.

Filtering Twitter Feeds

Filtering is an essential task any computer or Internet user has to learn.  The world has so much information out there that it is hard to find what you really need.  Google allows you to enter a few words and it’ll search all of the indexed Internet world to find what contains just those words.  That is filtering.  Well, if you have a lot of people you follow on Twitter, wouldn’t filtering be helpful?

filter twitter feeds

On Twitter there are a few areas where it would be helpful to have filtering: specific words or subjects and the authority of the individual twit.  Hootsuite now offers two methods of filtering columns: keywords and Klout scores.  To do so, just go to the arrow at the top right of the column and choose “Filter by…


Filtering By Keywords

You can now filter a column by keywords.  If you are interested in what people are saying about a specific topic, using a keyword filter could prove useful.  For instance, I was wondering what people in my network (those I am following) were saying about the iPad so I just used “ipad” as the keyword.  This could also prove useful when attempting to track down a specific message.

Filtering By Klout Scores

Klout is just a way to find out how much clout a person has on Twitter.  It’s calculated using a few different metrics such as followers, interaction and tweet popularity.  HootSuite is kind enough to integrate it into their service.

filter twitter search results

Now you can cut out the noise of the “less important” or newbie twits and see what the real Twitter users are talking about.  It sounds very elitist but it could prove useful depending on who you are looking to interact with and for what.


Get Some Insight On Your Followers

HootSuite has almost always had the feature where you could click on the tweeter’s avatar and see their Twitter profile.  I use it all the time because of the useful information listed there.  You can find the bio, timeline, favorite tweets, and mentions.  It’s a quick and simple way to get an idea of the type of Twitter user you’re dealing with.

filter twitter search results

HootSuite has added a new tab to this already helpful profile box.  It’s called Insights.  It has a bit more information on the tweeter such as social networks, pictures, occupations, and even gender and age.  The information, I assume, is grabbed from the web. This gives you an even better insight into who you are twittering with.  Mine came up with my last two occupations, most of the social networks I’ve ever been on and it even got my age correct.

filter twitter feeds


Some might find the information a bit invasive but all of my information listed was readily available elsewhere on the web.  And hey, your followers can use it to interact with you in other ways and places.

Have you tried any of these new offerings from HootSuite?  Are they worthwhile or a waste of time?

Affiliate Disclosure: By buying the products we recommend, you help keep the site alive. Read more.

Whatsapp Pinterest

Leave a Reply

Your email address will not be published. Required fields are marked *

  1. Anonymous
    August 28, 2010 at 3:51 pm

    Trying Hootsuite now. Used tweetdeck before. I'm looking for that tool (Dashboard) that makes particpating and monitoring my social media sites practical. How about Hootsuite tools for Facebook? Filtering etc.

    • timmyjohnboy
      August 30, 2010 at 2:20 pm

      You can add columns monitoring your Facebook account. You can also link up your Facebook account to give you the option of sharing your tweets on twitter OR Facebook. They've improved this quite a bit so check it out.

  2. Anonymous
    August 20, 2010 at 6:37 pm

    I would love to find a way to filter out other languages in keyword search columns...

  3. Saikat Basu
    August 20, 2010 at 5:36 am

    Well, this post finally has convinced me to move to HootSuite and give it a run. Thanks, Tim.