GoPro really wants you to buy one of its new Hero5 cameras. So much so that the company will pay you cold, hard cash for your old GoPro. You know, the one you’ve probably got sitting in a random drawer gathering dust. The question you have to ask is, do you really need a new GoPro?
There are plenty of reasons to own a GoPro, and not all of them involve extreme sports. However, as desirable as a GoPro is, it’s not something most of us need. And that’s a problem for GoPro, whose stock is tanking. Perhaps a financial incentive will help increase sales…
GoPro Wants You to TradeUp
GoPro has launched a new trade-up program designed to reinvigorate sales. It means that anyone who owns an old GoPro can get a significant discount off of a new GoPro Hero5. Specifically, you’ll get $100 off the price of a Hero5 Black and $50 off the price of a Hero5 Session.
The Hero5 Black retails at $399, which means you’ll get one for just $299. The Hero5 Session retails at $299, which means you’ll pay just $249. And all you need to do to receive the discount is send your old GoPro to the company, which will even cover the shipping for you.
To qualify, you’ll need to own an old GoPro Hero. It can be in any condition, even if it’s not working, has parts missing, or has been “melted in a fire”. Whatever the case, your old GoPro will be “recycled responsibly via zero landfill and recycling methods appropriate to material type”.
No Longer the Only Game in Town
GoPro is essentially a victim of its own success. It created a market, and grew at an astonishing rate as everyone rushed to buy the new shiny shiny. Having created the market GoPro was the only game in town. But now there are plenty of other companies offering alternatives.
So, those people who wanted a GoPro now own one, and probably don’t need to upgrade to the latest and greatest version. While everyone else sees GoPro as just one of many companies selling action cameras to the masses. We’re not sure a trade-up program is going to be enough.
Do you own a GoPro? If so, which model? Or do you own a different make of action camera? What made you choose that brand over GoPro? What should GoPro do to lure customers back? Is this trade-up program enough? Please let us know in the comments below!