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In case you hadn’t noticed, there’s an election happening tomorrow (Nov. 8). As ordinary citizens finally go to the polls to choose the next President of the United States of America. Regardless of who you’re voting for, it’s important to just vote. At least according to Google.
The 2016 U.S. Presidential Election is finally drawing to a close, with polling day almost upon us. And about time too, as I’m not sure any of us could have taken much more of this. And that goes for people from all sides of the political divide, before anyone accuses me of bias.
Hopefully you have already registered to vote. If not, you’ll have to sit this particular election out. If you have registered, Google wants to encourage you to vote, and inform you when and where to vote. And it’s using both the Google homepage and Gmail to achieve this last-minute push for engagement.
Google Tells You Where to Vote
— Matthue Roth (@matthue) November 7, 2016
U.S. residents who use Google regularly will have noticed a new Google Doodle residing at the top of the Google homepage. This Google Doodle is wholly designed to remind people to get out and vote. Because if you don’t vote, you’re choosing to not engage in the political process.
If you click on the Google Doodle, you’re asked to enter your home address. Google will then inform you where you need to go to vote, using your address to locate your nearest polling station. Google will even provide a map with that location highlighted by a pin.
Meanwhile, some Gmail users in the U.S. have spotted a similar plea to vote showing up in their inboxes. The message reads, “It’s almost Election Day, know where to vote.” Users are given a choice of “No Thanks” or “Show Me”. Clicking the latter takes you to the same tool as before.
I love that Gmail just reminded me to vote….and showed me where to vote.
— Michael Barbaro (@mikiebarb) November 6, 2016
There’s No Excuse Not to Vote
Google isn’t telling you how to vote, or even insisting you do vote. However, it IS encouraging you to vote by giving you all of the information you need to do so. Which is an important part of the political process at a time when so many people feel disenfranchised.
Have you spotted Google’s attempts at encouraging voters to actually vote? Have you clicked through to the tool which shows you where to vote? Did you feel comfortable telling Google where you live? Please let us know in the comments below!
Image Credit: David Mulder via Flickr