Google is getting into 4K in a big way. Not only is it upgrading your existing movies into 4K, going forward, 4K and HD movie purchases will be priced exactly the same. Which makes the Google Play Movies & TV app a better option for 4K freaks.
With more people than ever now owning 4K television sets, all we need now is more 4K content. While there still aren’t many TV channels broadcasting in 4K, you can buy most movies and some TV shows in 4K either on disc or through online platforms.
Watch Google Play Movies in 4K
You have been able to purchase 4K movies from the Google Play Movies & TV app for a while now. But, as outlined on The Keyword, Google is now upping its 4K game. And this comes at the same time as Google adds support for more smart TVs and updates the app.
First, Google is upgrading all movies you’ve previously purchased in SD or HD to 4K. At no extra cost. That is if the studio that made the film is on board, and the film is actually available in 4K. You can check by opening the Google Play Movies & TV app.
Google is doing this because it’s going to be charging less for 4K movies from here on in. In the U.S. and Canada, 4K movies previously cost around $30, but most will now cost under $20. Making the price of entry into the 4K world a lot more affordable.
In order to help people watch their movies in 4K, Google is adding support for more smart TVs. In addition to Sony Bravia, Google Play Movies & TV will now work on most Samsung smart TVs, and LG owners aren’t far behind. Finally, Google has updated its smart TV app.
Google Catches Up With Apple iTunes
Interestingly, Apple beat Google to the punch here, and by quite a margin. Since September 2017, 4K movies purchased on iTunes has cost the same as 1080p HD purchases. And just like Google, Apple offered backdated free upgrades for all previous purchases.
Both Google Play Movies and iTunes made our list of the best places to rent movies online. And in case you don’t own a smart TV we’ve also listed the best devices for streaming movies to your TV. And doing so in 4K just makes it all the more sweeter.