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As is tradition, Google has revealed the top trending searches from the past 12 months. Thanks to Google’s Year in Search 2018, We now know what everyone searched for in 2018. And it’s the usual mix of cultural moments, sporting events, and celebrities.
Google’s Year in Search for 2018
Google has broken the top trending searches of 2018 down into a number of different categories. As well as overall searches, there’s News, People, Actors, Athletes, Loss, Movies, Musicians and Bands, and TV Shows. All of which are fascinating.
We’re not going to list them all here, but if you want to explore further you should visit Google’s Year in Search 2018 site. This is where you’ll find the top 10 trending searches in all of the categories mentioned above, globally, and for specific countries.
Google’s Top 10 Searches of 2018
The top 10 searches overall are dominated by the famous faces we have lost this year. Celebrities such as Stephen Hawking, Anthony Bourdain, and Stan Lee were all big losses, and on hearing about their passing, people inevitably Googled their names.
- World Cup
- Mac Miller
- Stan Lee
- Black Panther
- Meghan Markle
- Anthony Bourdain
- Stephen Hawking
- Kate Spade
There are a few more uplifting searches mixed in. The World Cup was a sporting extravaganza that entertained us this summer. Black Panther broke records to become something more than just a movie. And Meghan Markle joined the British royal family.
Google’s Video Beats YouTube Rewind
It’s important to note that this lists aren’t populated by the most searched for terms overall. Instead, these are 2018’s top search trends. Google quantifies these as search terms which enjoyed “the highest spike this year as compared to the previous year”.
As you can see above, Google also produced a video to show what happened in 2018. And it’s getting rave reviews for summing up the highlights of the year. Which is in stark contrast to YouTube Rewind, which everyone seems to hate with a passion.