The Knowledge Graph was a significant addition to the search results page. Google now integrates a bit more from it under each individual search result. A little dropdown menu just below the search results tells you more about the websites you see in the search results page. By including information on notable websites, Google gives searchers an opportunity to learn more about a website without needing to click through and searching for the information on their own. At a glance, it will help users source the relevant search information from an authoritative website.
As you can see in the screenshot above, a small grey arrow appears below the search results. Click on it to reveal a drop-down box summarizing the website that’s being referenced, including the date of its founding and in some cases any extra information – like an award it has won.
Google says that the small summary will only be visible when a site is widely recognized as notable online, and when there is enough information to show or when the content may be handy for you. The information is an extension of the Knowledge Graph which was designed to bring out the interconnectedness of information. Try out the new feature and tells us if you find it handy.
Source: Inside Search