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Who knows more about serving advertisements than Google? The search engine giant runs ads all over the Internet. As such, it has a ton of data on what makes an ad actually appear on a user's screen. After all, what good is serving an ad if no one sees it?
The infographic, just released by Google, breaks down the five key factors of ad viewability. If you've ever spent money to advertise on the Internet, you need to see this.
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