Google Explains What You Need To Know About Ad Viewability
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Who knows more about serving advertisements How Advertisements On Your Website Could Make Or Break You How Advertisements On Your Website Could Make Or Break You An Internet without ads would be an Internet smothered in subscriptions and paywalls. You don't have to feel guilty for running ads on your website, but make sure you do it right. Read More than Google? The search engine 6 Search Engine Optimisation Jokes That Poke Fun At SEO 6 Search Engine Optimisation Jokes That Poke Fun At SEO Search engine optimisation can be such a dry job. Can you imagine always having to play catch up all the time? Read More giant runs ads all over the Internet. As such, it has a ton of data on what makes an ad actually appear on a user’s screen. After all, what good is serving an ad if no one sees it?

The infographic, just released by Google, breaks down the five key factors of ad viewability. If you’ve ever spent money to advertise on the Internet, you need to see this.

Via Think With Google

Click To Enlarge

5-factors-of-viewability_infographics

Explore more about: Google, Infographic, Online Advertising.

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  1. Anonymous
    December 18, 2014 at 11:20 pm

    You are absolutely correct. Instead of them refusing to let us use ad blocker maybe they should tone down their ads before asking us to not use ad blocker. I do not use websites that ask me to disable my ad blocker.

  2. bben
    December 18, 2014 at 11:57 am

    The ad companies have shot themselves in the foot by not being proactive in taking down spam and obnoxious ads. They have driven users to use ad blockers in self defense - these blockers block not only the obnoxious ads , but all ads - killing ad revenue for sites. Thank the ad providers for killing off their own market. Instead they whine about people using the ad blockers while doing mostly nothing to stop the reason for them.

    Obnoxious - If it pops up blocking what I am trying to read - I will absolutely refuse to subscribe to that site as it is part of the problem. (HINT!) If it moves, distracting me - it is obnoxious and I will try to block it and put whatever is being advertised on my DO NOT BUY list. If it auto-plays audio it is beyond obnoxious and into evil.

    • Gui
      December 18, 2014 at 2:24 pm

      Spot on.