Google has unveiled a new commercial for Chromebooks. And this one serves the dual purpose of roasting Windows and macOS while simultaneously talking up the benefits of Chrome OS and the machines it powers. Microsoft and Apple can’t be happy about this.
Google Roasts Microsoft and Apple
From the moment it arrived on the scene, Chrome OS has battled to be taken seriously. It has felt like Windows and macOS are the big boys (with Linux the neverending trier), while Chrome OS is a junior operating system that doesn’t deserve to be taken seriously.
However, Google has fostered Chrome OS into a mature operating system, and with the addition of Android apps, Chromebooks are now worthy purchases. The only thing left to do is sell them to the great unwashed, which means releasing a punchy new TV ad…
In the space of a minute, Google not only puts the boot into Windows and Mac, but also highlights the strengths of Chrome OS. Owning a Chromebook used to be a frustrating affair, but the devices are now capable of competing with its more popular rivals.
Interestingly, there’s no mention of Windows 10. Instead, the error messages displayed in the ad are those which appear in older versions of Windows, up to and including Windows 8. Which suggests Microsoft is doing something right with Windows 10.
Selling to Students and Beyond
The timing of this ad is intentional, and designed to persuade even more parents that Windows and macOS are the past, while Chrome OS is the future. Chromebooks are popular amongst students, and this represents Google doubling down on its core market.
Whether you’re already a fan of Chrome OS or are newly interested in buying a Chromebook, our previous coverage has you covered. Here are some tips for first-time Chromebook users and the things you need to consider before buying a Chromebook.