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Spotify is extending its free trial for Spotify Premium from one month to three months. Which means that anyone who hasn’t yet tried Premium can try it free for three months. Putting Spotify on a par with Apple Music, which also offers a three-month free trial.
Spotify and Apple Music Fight for Subscribers
Spotify now boasts more than 100 million subscribers. That’s the number of people who actually pay for the privilege of streaming music, with many more listening for free. However, Spotify wants more subscribers, especially with Apple Music growing as a threat.
Apple Music launched in 2015. Unlike Spotify, Apple Music doesn’t offer a free tier, so all of the 60 million users and counting pay for the privilege. But not before enjoying a free trial lasting three months. Which is two months longer than Spotify offers.
Spotify Extends Its Free Trial to Three Months
So, as a way of enticing people into subscribing to Spotify Premium, Spotify is extending its free trial from one month to three months. Putting it on a par with Apple Music. Which seems to be a sensible way of countering the growing threat posed by Apple Music.
Finally made the jump. After years of limited skips and ads, I bought Spotify premium. Live look at me for the next 24 hours: pic.twitter.com/2S5hbUyGwh
— Grace Curley (@G_CURLEY) August 16, 2019
Spotify announced this change in a post on the Spotify Blog talking up the benefits of a Spotify Premium subscription. Which includes the lack of ads, the option to download music and podcasts, and the ability to play music on demand across devices.
The three-month free trial is available from today (August 22) and will apply to all eligible users who sign up to Spotify Premium. This is available for individual and student plans, but only for people who “haven’t already tried Premium”.
Is Spotify Premium Worth the Asking Price?
If you’ve clicked on this article and read this far down, you’re probably keen to try Spotify Premium. So, once you have signed up for the free trial and tested it to an inch of its life, we recommend our article asking whether Spotify Premium is worth the money?