How to Get Better Product Recommendations on Amazon

Akshata Shanbhag 11-10-2016

Not satisfied with Amazon’s recommendations for you? You can make them better.


As you keep browsing and buying products on Amazon How to Buy on and Get the Items Shipped Worldwide Have missed some great Amazon deals because the items were not being shipped worldwide? With the right package forwarding service you can buy on Amazon and have packages delivered to you. Read More , it takes note of your choices and begins to display similar products that might interest you.

You’ll see Amazon’s recommendations for you in quite a few places on the website. Under Recommendations for you in… and Related to items you have viewed on the homepage, for starters. Under Your Recently Viewed Items and Featured Recommendations on every category page. You’ll also see them under Recommendations for You at the bottom of the homepage.

Everywhere you turn, Amazon is holding up a placard in your face telling you what to buy next.

If you disagree with Amazon’s recommendations, you can improve them — and we’ll show you how! It’s one of those amazing Amazon shopping tips you probably haven’t discovered yet 5 Amazing Amazon Shopping Tips You Probably Haven't Discovered These great Amazon features aren't used every day, but they should be. Read More .

Accessing Your Amazon Store

Amazon’s homepage displays a combination of the latest products and the most popular ones across the website. When you’re logged in, you’ll also see recommendations tailored for you on this page. But the contents of the homepage are what everyone sees when they visit, meaning they’re not exclusive to you.


To see the highlights of your account only, you have to visit your store page. To do that, click on the Your link below the search box on any Amazon page and sign in at the prompt. If you’re already logged in, the link text will be different.

For example, I see Akshata’s instead of Your when I’m logged in.

Your Link

Now that you’re on the store page, you get a secondary navigation bar that gives you a few extra options. Let’s call it the menu bar for the rest of this article.


Amazon Menu Bar

Delete Amazon Searches and Turn Off Browsing History

The products you view while browsing the store influence what Amazon picks out for you, so it makes sense to edit your browsing history from time to time to get better recommendations.

If you’re browsing, you’ll find a Browsing History link right beneath the search box. Hover the cursor over that link to reveal a carousel of your searches. To delete search items from this section, hover over the tiny orange circle below an item and click on the Remove button that shows up.

Amazon Browsing History


The carousel displays only a few of your latest searches. If you want to go further back in your Amazon history, click on the View and Edit link at the top of the carousel. This takes you to your Browsing history page, where you can delete any search item by clicking on its Remove button. If you want Amazon to recommend more products based on a search item, click on its More like this button instead.

Amazon Browsing History

Want to clear your entire browsing history in one shot? First look for the Manage history link on the right just above the product grid and click on it.

Amazon Manage Browsing History


You should now see a Remove all items button that you can use to get rid of all the items you have viewed so far. There’s also a Turn Browsing History on/off slider there in case you want Amazon to stop logging your searches or re-enable logging later on.

Amazon Remove All Items

Let’s say you’re browsing a country-specific Amazon site, such as or In this case also, you have to visit your browsing history page to get rid of your searches or turn off browsing history. But how you can access that page is different. You can’t use the Browsing History carousel we mentioned above because there isn’t one for these sites. You’ll have to click on Your Browsing History in the menu bar.

You can also access the browsing history page via Your Account > Personalization > Personalized Content.

Records of Items You Have Purchased

Removing purchased items from your browsing history does not make them disappear from your account. They’ll still show up under Your Account > Your Orders. The same goes for items you have deleted from your Kindle library 9 Essential Amazon Kindle Tips: Key Benefits to Take Advantage Of Here are several Kindle benefits you should know about if you want to take full advantage of your Amazon Kindle! Read More via Your Account > Manage Content and Device Settings > Your Content.

How to Get Better Recommendations

You can view and manage recommendations from quite a few places on the Amazon website, but you don’t need to bother with them all. They all seem to lead to one of three primary locations, which we’ll explore next.

1. Your

Remember the store page we showed you how to access a couple of sections above? Your is that page, and you can also access it from Your Account > Your Recommendations. To identify the page, look for the text Recommended for You, Your_Name at the top.

My Amazon Store

This store page splits recommendations into various (not always accurate) categories and displays them as a grid. Click on any of the huge thumbnails in this section and you’ll see recommendations for that category in a collapsible box.

If you like any of the products listed, hover over it and click on the More like this button to see similar items in a popup right away. You can also click on the View All & Manage link at the top of the box instead. This brings you to a page where you can view and manage all recommendations in that category.

Amazon Category Recommendations

Don’t like a particular recommendation? Move the Edit Recommendations slider above the grid to the right. Now you should be able to see a Remove button for each item in the grid. Click on it to zap any recommendation you find irrelevant.

Amazon Edit Recommendations

2. Recommended for You

This page comes up when you click on Recommended for You in the menu bar. It displays recommendations based on a combination of items you own, top-selling items 8 Things Most People Don't Know About Amazon's Bestsellers Rank (Sales Rank) Amazon has many ways of ranking products, but one of the least understood is the Amazon Bestsellers Rank. Let's try to understand what it means for you as a buyer and a seller. Read More , and new releases. You can filter recommendations by category from the sidebar.

Do you already own one of the recommended items? Or are you not interested in it at all? You can tell Amazon as much by selecting the appropriate checkbox for that item.

At the bottom of each item, you’ll see which of your purchases triggered the recommendation. If you don’t want to use the purchased item as the basis for future product suggestions, click on the tiny Fix this link given next to its name.

Amazon Recommended for You

In the window that pops up, select the Don’t use for recommendations checkbox, as shown below.

Amazon Fix This Recommendation

Managing recommendation sources one by one as we just described is okay if you’re doing it for a couple of items or so. For bulk editing recommendations, there’s a better way, as we’ll see next.

3. Improve Your Recommendations

This page shows up when you click on Improve Your Recommendations in the menu bar and it lists all the items you have purchased. For each item in this section, you’ll see a Don’t use for recommendations checkbox. Select it for every item that you don’t want Amazon to base its recommended picks on. While you’re at it, you might also want to rate items and/or mark them as gifts.

Amazon Improve Your Recommendations

You can also access sections #2 and #3 from Your Account > Personalizations > Recommendations.

See More of What You Like on Amazon

What Amazon recommends is useful only half the time. The other half of the time it gets in the way. For example, after you have purchased a certain product and don’t need any more like it. Or when you don’t want to see suggestions based on embarrassing searches or accidental product clicks.

No matter why you want to manipulate your browsing history The Paranoid Conspiracy-Theorist's Guide To Online Privacy & Security Can you stay anonymous online? With not too much and the use of easy to use web-based encryption, security and privacy tools, we believe you can. Let us show you how. Read More and recommendations on Amazon, you get to do so. With a few caveats thrown in, of course.

Are Amazon’s recommendations just the kind you want to see or do you wish they were better? Tell us whether you like what Amazon rustles up for you.

Related topics: Amazon, Buying Tips, Online Shopping.

Affiliate Disclosure: By buying the products we recommend, you help keep the site alive. Read more.

Whatsapp Pinterest

Leave a Reply

Your email address will not be published. Required fields are marked *

  1. Roger Watson
    September 9, 2017 at 3:22 pm

    I am a male and only purchase men's clothing and shoes. I constantly get recommendations for women's clothing and shoes. I would think that a gender filter would be easy to implement. I constantly go through and edit the recommendations indicating that I am not interested in the recommended women's items, but eventually they will return. If I buy men's Fruit of the Loom underwear, that should not mean that I am interested in women's fruit of the loom. I have sent comments to Amazon about this, but nothing happens.