The Gamification of Business

What is gamification? It’s a system which harnesses people’s desires for competition, achievements and status, and rewards them for getting things done. James Bruce thinks our entire society should be gamified Tried And Tested: 3 Gamification Tools That Try To Make Your Life Better I'm a big fan of gamification, truth be told. I'd even go so far as to say our entire society should be gamified, with pleasures in life reserved as rewards those who actually contribute. Apparently... Read More . Justin Pot tries to gamify every aspect of his life Points For Everything: How I Tried to Win At Life With Gamification My brain is stupid. It thinks I can get done tomorrow what I need to do today, and that I can do this afternoon what I need to do this morning. It puts everything off.... Read More . But what about business?

Gamification for business follows the same basic principles, allowing customers to earn points and achieve statuses. Your regular loyalty program is an example of how businesses use gamification to their advantage, and yours — to a certain extent. Designed by ClickSoftware, this infograph depicts the brief history of gamification in business. You may also download their exclusive eBook which explains how gamification can provide a better experience for your customers.

Click to enlarge.

The Gamification of Business gamification of business

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  1. Tom
    June 30, 2014 at 2:24 am

    @Maryon - Why does growing up and becoming "mature" mean that gaming, be it video or life, has to stop? I'm 34, have a full time job in finance as part of the executive team, married with a 2 year old and my wife is a week overdue for our 2nd. I also have a huge backlog of over 50 videogames spread out over PS2, PS3, Wii, 3DS and my smartphone. In addition, I've also started to game my life with HabitRPG. On top of that, my wife is also a gamer. Does this make us less mature?

    As for those in jobs they don't like... don't gameify your job... get a new one. Or even better, start your own business and create a career you do like.

  2. Maryon Jeane
    June 29, 2014 at 8:50 pm

    Thank you, Techno - you've made my day!

    I agree with your point of view, David - and I appreciate the concept of 'micro feedback'; I still think, however, that this should be unnecessary for mature adults. I do know that many (most?) people are in unsatisfactory jobs and careers which are not what they were envisaged to be or should be, but then if people accept the Pavlovian rewards which gently lead them yet further up the path they actually don't want to travel, aren't they being fooled and/or fooling themselves? Isn't this, finally, the worst sort of con trick? If you're cheated by the three card trick, you lose money; if you're cheated by being lured into accepting, step by step, micro reward by micro incentive, a life which is far less than you wanted or think it should be - or perhaps which is even against your principles - you've wasted your life and let yourself down which is the ultimate failure.

  3. David Kramer
    June 29, 2014 at 3:03 pm

    @Maryon Jeane That sense of accomplishment is one of the things gamification feeds. I'm not sure the examples listed here are the best at showing it, but just like earning badges in a video game can lead to a sense of accomplishment when you're still nowhere near getting up to the next level, gamification can help employees, customers, followers, etc know "they're doing it right". Micro positive feedback.

    Also remember that the company's goals are not always the same as the customers (or unfortunately, the employees). Rewarding people for doing things that benefit the company makes the company's goals the person's goal.

  4. Maryon Jeane
    June 29, 2014 at 11:45 am

    For heaven's sake - another term for this might be the infantilisation of society. Part of becoming an adult is internalising things such as rewards and a sense of achievement: designing goals, motivating oneself to go on and achieve them, relishing the achievement and being satisfied with it (then using that sense of achievement and satisfaction as a spur to the forming and attaining of the next goal). While someone doing an exceptionally mundane and boring job might receive a certain amount of satisfaction from a paper star for their work, stuck onto a chart behind the kitchen door or suchlike, even a very young person in that type of job would probably prefer a personal word of congratulation (probably plus a slight increase in pay or a bonus to underline the ratification). After a very young age external incentives should not work particularly well; motivation should come from inside the mind and personality.

    • techno
      June 29, 2014 at 2:17 pm

      This was a nice comment. Write a blog article about it as your next step, and once you've done that I'd recommend a video. You've earned yourself a gold star!