What is gamification? It’s a system which harnesses people’s desires for competition, achievements and status, and rewards them for getting things done. James Bruce thinks our entire society should be gamified. Justin Pot tries to gamify every aspect of his life. But what about business?
Gamification for business follows the same basic principles, allowing customers to earn points and achieve statuses. Your regular loyalty program is an example of how businesses use gamification to their advantage, and yours — to a certain extent. Designed by ClickSoftware, this infograph depicts the brief history of gamification in business. You may also download their exclusive eBook which explains how gamification can provide a better experience for your customers.
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