Security Windows

How to Find Apps You Can Trust in the Windows Store

Dan Price 13-07-2016

Microsoft introduced its official app store Before the Windows Store: Package Managers and Software Repositories App stores are everywhere these days. Whether you’re using iOS or Android, you can get all your apps from a single location and have them automatically update in a consistent way. If you’re using Mac... Read More back in 2012. It was an attempt to bring Windows onto a par with Google and Apple, whose app stores had been flourishing for years.


It received a lukewarm reception; users were unimpressed with the poor design, the limited selection of apps, and the way they interacted with the rest of the operating system.

As time went by, an even more serious problem emerged: Microsoft’s quality control was failing to catch fake apps Don't Be Fooled! 5 Tips To Avoid Fake Apps In The Windows Store The Windows Store has been spoiled by useless junkware and scams. Microsoft recently purged many fake apps, but the store still features questionable apps. We show you how not to get scammed. Read More , scams, and insecure apps. The Windows Store was descending into farce How Dead Apps Are Drowning the Windows Store Dead apps are everywhere in the Windows Store. Why are apps abandoned, how does it affect users, and how could Microsoft solve this dilemma? We analyze the sad state of the Windows Store. Read More .

The Current Situation

Thankfully, things have improved.

After a run of bad press, Microsoft finally addressed the issue Windows Store Loses Fake Apps, Apple iWatch Incoming, And More... [Tech News Digest] Also, Twitter analyzes your tweets, Kinect for Xbox One, a side order of smartphones, selfish Olympus unveils selfie camera, and real life imitates art when a SWAT team stops a live stream. Read More in the summer of 2014, introducing important changes to its Windows Store policies. In a blog post, they summarized the changes into three key areas:

  • Naming – to clearly and accurately reflect the functionality of the app.
  • Categories – to ensure apps are categorized according to the app function and purpose.
  • Icons – must be differentiated to avoid being mistaken with others.

These changes have largely eradicated situations like this:



However, the situation is still far from perfect. Keep reading for some tips and advice on…

How to Find Apps You Can Trust

1. Built for Windows 10

In February 2016, Microsoft started telling users which apps were specifically built for Windows 10. This notification is displayed in the form of a small tag at the top of an app’s store listing.

You can clearly see the notification in the VLC app listing below:



It’s important to stress that this tag alone does not guarantee the app’s quality. But what it does prove is the app was released/updated since the new policies discussed above were introduced. The app should not, therefore, be claiming to do something that it can’t nor impersonating another app.

Note: The notification is only available in Store version 2016.27.2.0 and higher.

2. Check the Publisher

All the apps in the store list the publisher’s name – and it’s a tell-tale sign of whether or not the app is what you’re looking for.


For example, searching for “Facebook” within the store will give the official Facebook app and Facebook Messenger app as the top two results. The third result, Pages Manager for Facebook, also looks official.

Open up the listing, however, and you’ll discover that the publisher is “Imagination Overflow”, not Facebook itself.


You can easily find which apps are published by a certain company – just click on the publisher’s name. If you do this on the Facebook app, you’ll see that “Facebook Inc” only makes the main app and Messenger, nothing else.



That said, some third-party apps The Best Third-Party Facebook Apps for Android Compared Don't like the official Facebook app? That's okay -- there are some solid alternatives. Read More are excellent and are fulfilling a hole left by the first-party offerings. Some people, however, are reluctant to share all their information with such providers. If you’re one of those people, be vigilant.

3. App Permissions

App permissions are a contentious issue, regardless of which operating system you’re using.

Android recently introduced a way for users to manage each permission individually What Are Android Permissions and Why Should You Care? Do you ever install Android apps without a second thought? Here's all you need to know on Android app permissions, how they've changed, and how it affects you. Read More , and although the Windows Store doesn’t yet offer such high levels of customization, the permissions that an app requires are another good way of establishing its trustworthiness.

Take a look at Melodia. The app claims to be “a library of useful tones for your mobile phone”. Users send audio tones to their device by hitting the Save button (on Windows Phone) or the Share button (on Windows desktop).


So why does it need access to your pictures library and your video library?

Once again, I’m not suggesting Melodia is a scam or involved in unscrupulous activities, but situations like this undoubtedly set off alarm bells.

Be alert – always check what permissions and/or data you’re giving away. Scroll down to the bottom of an app’s listing and look under Additional Information to find out.

4. App Ratings

Ratings are probably the most telling sign of all. They are easy to check, being displayed on both a search results page and the app’s listing page.

Look at the app listing for Social World Messenger below. It purportedly pulls together a variety of social media feeds into one single app. Sounds great, but based on a 3-star rating from 69 people, would you download it?


Delve a little deeper, and you’ll find out that of those 69 reviews, 26 are 1-star, 24 are 5-star, and just one is 3-star. This suggests that for a lot of people, the app simply doesn’t work. A majority of reviews clustered around 3 stars would be more comforting, possibly hinting at design flaws or missing features, rather than an outright lack of functionality.


Remember, trustworthiness is not just about security and scams, it’s also about being able to trust an app to work and fulfill its function every time you want to use it.

5. Check the Logo

If you’re looking for an app for a service you use regularly, there’s a high chance you recognize the official logo.

As discussed, Microsoft clamped down on logo impersonation in their new store policies – so if you see an app claiming to provide a service, but which doesn’t have the official logo, you can be certain it’s not from the developer you’re looking for.

For example, check out this Google Drive client:


However, despite the new policies, some do slip through the net. Look at this Google News Viewer. The name could easily be misinterpreted as being an official Google app, and doesn’t that logo look suspiciously familiar?!


Once again, if in doubt, check the publisher.

6. Visit the Website

If you’re still unsure about an app’s legitimacy, visit the app’s official website. Most well-known apps and developers will include links to their Windows Store listing.


Use all These Tips Together

Clearly, the situation is vastly improved compared to a couple of years ago, but issues still arise.

As you might have realized from reading this article, there is no magic bullet; there is not one single tip or trick that will give you a 100 percent success rate in determining the veracity or trustworthiness of an app – you need to use all these suggestions in conjunction with each other.

Be vigilant, do your research, and read the reviews – if it looks suspicious, it probably is.

Above all, memorize this mantra: if in doubt, don’t download.

What is your opinion on the current state of the Windows Store? Have you been caught out by a scam or fake app? Let us know your stories and opinions in the comments below.

Related topics: App, Computer Security, Windows Store.

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  1. jex
    April 20, 2017 at 10:19 am

    Here's the thing. windows 10 datamines you
    windows 10 is full of bloatware that the end user cannot opt out from
    and since the latest computer i have bought does not allow a windows 7 install i was forced to use LINUX UBUNTU now. and i know for a FACT that there are hundreds of thousands of users who are in the same situation as me

    • Lucid
      September 28, 2017 at 4:12 pm

      An operating system should be dull, and try to be as invisible as possible. It's only real function is to open other programs and let the hardware communicate, not try to jam a bunch of garbage down your throat every time you sit down at your computer.. Microsoft has become total crap. Once the windows 7 updates stop coming in 2020, I'll be switching straight over to linux... and so will a ton of other people. They haven't realized it yet, but they are going to lose their "CPU powerhouse" status as soon as windows 7 is no longer supported. 43% of windows users are still reported to be using windows 7 as of today.