Begin The Fight Back Against Toolbar Installer Bloatware! [Opinion]

Christian Cawley 12-04-2012

Begin The Fight Back Against Toolbar Installer Bloatware! [Opinion] muo bloatware introRecently I had cause to install some free video conversion software and was amazed to find so many attempts to fool me into installing additional software, not to mention attempts to upsell at the end of the installation wizard. It’s getting to be beyond a joke now, with every other free (and sometimes trial) app or utility having these irritating options built in.


But what is worse is the presumption that I want to install these options by default. I’m a busy man, and no doubt you are too. The publishers of these applications typically set the installation of bloatware – often pointless toolbar enhancements that no doubt track your movements online and sell the results to the highest bidder – to default, forcing you to click back and forth through the installation wizard to make sure you set the right options and avoid having your home page set to

It’s simply not good enough, and it’s time to fight back.

Making Money Is Hard to Do

Now, I’m all for developers being paid for their efforts, but distributing an application as free and then trying to gain profit from it via bloatware and upsells is just ridiculous.

If you want to sell it, then do so. No one will feel bad about it. In fact, if the distributors of these applications (and we’re talking about some large, well-respected sites here, often with “net” in the title) would like to strip the bloatware from them and add a low fee based on the average of what they were making from the upsold software (not much, one expects) then we can ensure that the developers can be well paid.

Begin The Fight Back Against Toolbar Installer Bloatware! [Opinion] muo bloatware21


However as things stand, the preferred option (certainly in my case) is to look elsewhere, specifically to open source developers. There I can download an app, try it out and if it meets my needs I can donate.

Making money online is tough – but bloatware is an insult, particularly when you find it attached to software that is supposed to make your PC run faster.

A Vicious Circle

Now, I’m not certain of the specifics (and you can correct me if I’m wrong) but I suspect that developers of these bloatware-carrying apps are either paid up-front by the publishing website or are on a per-signup bonus. Some might even be directly employed.

In an age where online advertising is said to be at its lowest it seems obvious that websites would look at ancillary products and sales to make money and cover costs. But every time I see the opportunity to install a toolbar I don’t need, I disable it.


While it is great to be afforded the option not to install, one has to wonder how many people are not aware of the bloatware and therefore not denying its installation requests.

Begin The Fight Back Against Toolbar Installer Bloatware! [Opinion] muo bloatware3

The majority of people that I associate with will probably be aware of these things and avoid installing them. But that doesn’t cover the vast number of people out there for whom using a computer is a new experience, a novelty, or simply trust their operating systems and the software installed upon them to work without any issues.

Sadly and cynically, these are the people being targeted by the toolbar bloatware, and we – as seasoned, experienced and aware users – have a responsibility to help them.


Start The Fight-Back!

Bloatware helps nobody. Sure, it might line a few pockets, but this is money taken with cynicism, something that always leaves a bad taste. All it does is make the installation of a relatively small piece of software take longer, adds needless desktop shortcuts and toolbar extensions to your already full-to-the-brim browser and if you’re lucky it won’t slow down your computer.

Bloatware might not be a malware or a Trojan but it has similar properties. Often it is a legitimate version of these things (slowing down our systems, recording websites visited, etc.), which is why those of us with understanding of these matters should be making a stand.

Begin The Fight Back Against Toolbar Installer Bloatware! [Opinion] muo bloatware1

We can start the fight back using many methods, such as social networking and Twitter. We can leave comments/reviews on the download pages, letting other users know what will happen. We can fight for a better way of monetising useful software, one that doesn’t rely on inexperience and ignorance of bloatware.


Let us know in the comments what you think of this issue, and what ideas you have to stop this kind of unethical practice dead in its tracks.

Good Looking Upset Woman Image Via Shutterstock

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  1. mike
    May 3, 2017 at 9:53 pm

    Well, they, whoever they are, have discovered how to "monetize" software. They sell subscriptions and endlessly drain the pockets of their users and it is such a good idea, that all the "big guys" are jumping on and charging for the most mundane, unimportant junk imaginable.

    Unfortunately, most people don't remember the days when mainframes roamed the land and system admins ruled with martial zeal, putting their foot on every users neck and the PC was a hobbyist toy. Once users found out they could break the back of this control the free software movement, Linus Torvalds and Linux kicked open the doors.

    Then the PC broke the shackles and all the corporate suits have been trying to get the genie back in the bottle. And since people are ignorant of history, slowly in the background these same interests have been marshaling their resources to slip the shackles back on with schemes like subscriptions, Internet throttling, filtering etc.

    “Those who cannot remember the past are condemned to repeat it."
    George Santayana

  2. Anonymous
    August 26, 2016 at 3:23 pm

    "However as things stand, the preferred option (certainly in my case) is to look elsewhere, specifically to open source developers. There I can download an app, try it out and if it meets my needs I can donate."
    Just remeber that open source is not always the same as free (as in price or freedom).
    For example, some open source project lets you see the source code, but not edit it, even privately.

  3. Jonathan Craig
    July 16, 2012 at 9:16 pm

    Agreed. I hate this crap. I wish there is a law against bloatware or at least to make the bloatware unchecked by default. By the way, I would pay for a blocking app to block the bloatware installers.

    • Tech Man
      March 4, 2018 at 11:50 am

      You can try the software Unchecky. It's free. If I spelled the name wrong, please correct me.

  4. HumptyDumpty
    April 13, 2012 at 11:06 am

    it's not a "presumption" that you (the user) wants these options by default.
    THEY (the program packagers) are getting PAID to PACK in the CRAP-WARE.

    • Christian Cawley
      April 16, 2012 at 8:52 am

      ...and as such is a presumption. It's part of the business model.

  5. carie
    April 13, 2012 at 4:53 am

    Well I do not see how this bloatware is any different from websites that are "free" but then ply you with adverts that increase the bandwidth required to view the page and all the other evils of such ads. The software is free, but they need some way of making money... To paraphrase the argument used on this very website: "we provide you premium content and do not ask a cent, so the least you can do is put up with the hideous ads".
    At least these aps give you the option of not installing the bloatware!

    • Chris Hoffman
      April 13, 2012 at 5:34 am

      Yeah, I kind of agree with this. It sucks, but it's the business model -- if they started charging a minimal fee, a lot of people would download from the free, bloatware-having competitors.

      It's like Windows PCs. People want cheap PCs with bloatware instead of more expensive ones without bloatware.

      By the way, check out Handbrake for video conversation. It's open source.

      • Christian Cawley
        April 16, 2012 at 8:54 am

        hah, Windows - yes the sale of PCs from popular electronics retailers with trial versions of Office, Norton and other popular applications is another bugbear of mine...

  6. LIDJungle
    April 13, 2012 at 4:00 am

    FYI, try For most popular apps, it will auto install them and skip the bloatware. I will send my Mom their installer for even one app because I know she won't get bloatware when using ninite to do the install.

    April 12, 2012 at 11:28 pm

    Well said !
    Excellent, timely and much needed article. I have stopped dnloading anything from CNET due to their ubiquitous small print (!!!) bloatware.

  8. Garey Boone
    April 12, 2012 at 10:22 pm

    I completely agree to better practices and mainly use open source software because of the bloat that is added on the software.