Feedly has come out with a new URL shortening service that it hopes will foster more sharing and also promote its own RSS reader service. You can recognize it as feedly.com/e. A default URL shortener built into the popular reader application will also help Feedly users pack in more when they share something via Twitter. The feature is available for both free and pro customers of the service.
You can activate it from Preferences and switch it off if you don’t want Feedly to gather link sharing analytics from your activity. Respecting the right of publishers to their content, the shortened URL will automatically redirect to the original publisher website. Feedly mobile users can open the shortened link in their Feedly app, and effectively save or share it further with the help of the mobile reader.
Feedly also said:
The Feedly URL shortener also automatically generates Facebook, Twitter, and Google+ metadata (title, summary, source, visual) for the articles you are sharing based on the data available in the RSS feed and the web page to make your sharing are visual and impactful as possible and draw as much engagement as possible.
In the next iteration of the link shortening feature, Feedly will also gather analytics about how people are engaging with the content you are broadcasting with the links. The same analytics will enable Feedly to tailor its story recommendations according to your sharing preferences. Feedly plans to deploy a user interface which will show your sharing “karma”.
If you are a heavy Feedly user, this is welcome news. Give us your take – was this a feature you were really missing?