Facebook has acquired the anonymous feedback app, tbh. Facebook has acted fast here, with tbh only launching in August. And in a launch mirroring Facebook’s own, tbh is being rolled out gradually. So gradually, in fact, that it’s still only available in 35 states across America.
What Is tbh?
So, what is tbh anyway? In a nutshell, it’s an app designed to help you compliment other people, which is achieved using polls. You answer multiple choice questions about your contacts, and the answers are delivered in the form of compliments. And everything is kept completely anonymous.
As an example, you would pick which one of four people you know “has the best smile,” and the person you choose will receive a message telling them someone thinks they have the best smile. Crucially, all of the questions are positive, so, unlike Yik Yak, this app is free of nastiness.
Meeting People’s Emotional Needs
The terms of the Facebook deal have not been disclosed. Instead, all we have to go on is a blog post from the people behind tbh. This explains, “While the last decade of the Internet has been focused on open communication, the next milestone will be around meeting people’s emotional needs.”
The post continues, “When we met with Facebook, we realized that we shared many of the same core values about connecting people through positive interactions. Most of all, we were compelled by the ways they could help us realize tbh’s vision and bring it to more people.”
Finally, tbh claims that nothing is going to change, with the promise that, “Going forward, your experience on tbh won’t change and we’ll continue to build the features you love—now with plenty more resources.” The only caveat being that Facebook will expect a return on its investment.
If You Can’t Beat ‘Em, Buy ‘Em
We recently reported how Snapchat is now teenagers’ favorite social network. The likes of Facebook and Twitter are seen as being for previous generations. And that explains why Facebook has acquired tbh. Because the company motto appears to be, if you can’t beat ’em, buy ’em.
At the time of writing, tbh is only available on iOS in 35 states across America. However, an Android app is in development, and, with Facebook now in charge, we expect the rollout to be ramped up across the United States and beyond sooner rather than later.
Have you tried tbh yet? If so, what do you think of it? What makes it such fun to use? Do you find the positive nature of it all refreshing? How do you feel about Facebook acquiring tbh? Should tbh have remained independent from Zuckerberg and co? The comments are open below!
Image Credit: Mitchell Haindfield via Flickr
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