Social Media Tech News

Facebook Is Now Inserting Ad Breaks Into Videos

Dave Parrack 23-02-2017

If you regularly watch videos on Facebook then prepare to see more adverts, because Facebook is now actively inserting ad breaks into the middle of videos. This applies to both on-demand videos and Facebook Live videos. In other words, there’s no escaping these ads.


Facebook enjoys a huge userbase at this point, with at least 1.8 billion people within its grasp. That gives the social network the potential to make serious money, mainly from advertising. The problem is where to place these ads for maximum potential without annoying billions of people in the process… like on the Messenger homescreen If You Use Messenger, Prepare to Start Seeing Ads Facebook is currently testing placing ads in Messenger, which, once rolled out globally, means an added annoyance for 1 billion users worldwide. Read More , for example.

Annoying Ad Breaks Every Five Minutes

The company’s latest attempt to squeeze advertising dollars out of your time and attention has arrived in the form of ad breaks in the middle of videos. This was rumored at the beginning of January Facebook Tests Showing Ads During Videos Facebook is planning to start showing ads in the middle of videos. These ads will generate revenue for both Facebook and content creators. Read More , but has now been confirmed in a Facebook Media blog post titled, “Update on Video Monetization”.

Facebook is currently testing ad breaks in the middle of on-demand videos with “a small number of partners”. However, ad breaks in the middle of Facebook Live 10 Ways You'll Be Using Facebook Live This Year Facebook just made two major announcements. Both of these show the 1.5-billion user company's commitment to ensure you enjoy as much live-streamed video as you can. Read More videos are now available to all Live creators who have more than 2,000 followers and have had more than 300 concurrent viewers during a recent broadcast.

Ad breaks will start appearing in on-demand videos after at least 20 seconds and must be two minutes apart. During Facebook Live videos, the broadcasters themselves will trigger ad breaks. They’ll be able to take their first ad break after four minutes of broadcasting to 300 or more concurrent viewers, and then take another break every five minutes after that.

Improving the Quality of Facebook Videos

These ad breaks are obviously good for Facebook and good for content creators. However, they’re a mixed bag for users. They will obviously annoy many of you. However, the ability to generate revenue should encourage more content creators to make videos for Facebook. Which is a really good thing if we want the quality of Facebook videos to improve in the longterm.


And, look on the bright side, at least YouTube is killing its annoying unskippable ads YouTube Is Killing Unskippable 30-Second Ads Everyone loves YouTube. There's just one problem with the site... those annoying ads that insist on playing before you can even watch one second of the video you clicked on. Read More .

Do you regularly watch on-demand videos on Facebook? Or Facebook Live videos? If so, how do you feel about the prospect of sitting through ad breaks? Do you accept that this is a necessary evil to ensure everyone gets paid? Please let us know in the comments below!

Related topics: Facebook, Online Advertising, Online Video.

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  1. Ronnie lukes
    February 27, 2017 at 9:47 am

    Yes of course

  2. Harris
    February 26, 2017 at 6:31 pm

    I would be ecstatic if someone could write a program that would block every reference to Facebook on my computer...

  3. James
    February 24, 2017 at 1:00 am

    Facebook is almost unusable already. Keep making it worse. Another nail in the coffin

    • Jean Chicoine
      February 24, 2017 at 10:15 pm


    • Dave Parrack
      February 28, 2017 at 10:02 am

      But Mark Zuckerberg needs more money in his bank account!