What Is the Facebook Explore Feed and Why Should You Care?
We’re all familiar with the Facebook feed , where you can see posts from all your friends and the Facebook pages you’ve liked. But there’s a second feed that was recently introduced — the Explore Feed — where you can go to see what’s popular across all of Facebook.
What Is the Facebook Explore Feed?
The Explore Feed is where Facebook shares the top posts from across the social network, including posts, articles, and videos from pages and users you don’t follow.
But everyone doesn’t see the exact same feed. The Explore Feed offers up content similar to what you’ve already liked or content that your friends like.
While Facebook tested moving all brand content from the main user feed to the explore feed in select countries, the test didn’t go very well. Brands in Cambodia, Sri Lanka, Slovakia, Bolivia, Serbia, and Guatemala found that Facebook referrals dropped by 60 to 80 percent.
Facebook says it was just a test and it “currently have no plans to roll this test out further.” That said, we don’t know if more changes might be in our Facebook future.
Where Is the Facebook Explore Feed?
If you’re accessing Facebook in a browser, expand the collapsed Explore menu in the left sidebar. Scroll down to the very bottom of the list and you’ll find the icon for the Explore feed. Click it and you can see the feed.
If you’re accessing Facebook on your phone, tap the hamburger menu button and tap See More under the Explore section. Scroll down to and tap Explore Feed to view it. You can also pull down to refresh the feed and see more content.
What do you think of the Explore Feed? Do you find the content relevant or interesting? Or do you find that you prefer to stick to your regular Facebook feed? Let us know in the comments.