Exactly How Popular Are Podcasts Right Now?

ROFL 09-03-2016

It wasn’t that long ago when the idea of an on-demand radio show wasn’t even a thought. Radio happened live, and unless you popped a tape Let The Good Times Roll: Great Tools For Creating Digital Mixtapes Tested It may have been a while since you made a mixtape for someone. It's understandable, as mixtapes are more closely associated with the '80s and '90s than the '00s and beyond. Having already explained how... Read More into the player to record it, you weren’t going to hear it again.

The podcast The 20 Best Podcasts of 2015: As Recommended by MakeUseOf Have you ever wondered what your favorite MakeUseOf authors listen to when they want to learn something new, hear a good story, or simply be entertained? This article means you need wonder no more. Read More changed all that. Now, the talk radio shows you want to hear are downloadable and available on your schedule. But just how popular are podcasts? Are people taking advantage of them as much as you’d think? The infographic below has the answers!

Via Salesforce

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  1. Iva
    March 9, 2016 at 1:15 pm

    @jon: You do have a point.

    But all of those things you mention as flaws or drawbacks of podcasts are their strongest points if you consider them as a perfect "companion" for walks, or jogging, or riding the bike... I would never get hooked on podcasts if I didn't start listening while walking my dog. An hour of walking around the same old neighborhood, absolutely no way you can do that while reading, so listen to a podcast or a book.

    And soon enough I got the habit, and realized I can listen while doing the dishes, folding the laundry, dusting... Basically, filling all the time while you just can't read. Give it a try. Maybe it'll work for you as well :)

  2. Anonymous
    March 9, 2016 at 10:26 am

    Is it just me or does the first pie chart in that infographic say one, three, three.....?

  3. jon
    March 9, 2016 at 7:37 am

    My biggest problem with podcasts is the effort and time it takes. I don't commute much, working out of my home, and I don't like sitting still to listen to something (podcasts take mental effort, so multi-tasking is out of the question if you want it to be worth your time.) I can read much faster, at my own pace, and what I want, skipping boring illustrations, etc. I like the idea of a podcast, but I always end up not listening. Many podcasts are too long. Once you pass five minutes, you pass into a time frame that isn't for me. Ironically, I can read long, multi-page articles and books, but audio or video, after a few minutes, begin to bore me. Honestly, I guess I'd just rather read...

    • Christian Cawley
      March 9, 2016 at 2:25 pm

      I produce at least one podcast a week, Jon, and I have to say that I agree with you completely! Unless I'm driving alone (which is unusual) I just don't have the opportunity to enjoy podcasts. There are one or two that I will listen to if I get the chance, but usually I just bang on an online rock station and listen to that...

    • Heyitsrick
      March 10, 2016 at 3:11 pm

      Your comment was too long. TL/DR