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Why Does Everyone Hate YouTube Rewind 2018?

Dave Parrack 11-12-2018

Every year, YouTube compiles a video designed to represent the past 12 months on YouTube. It’s called YouTube Rewind, and it traditionally features famous YouTubers, video clips, music, and cultural trends that defined YouTube during that year.

2018 is no exception. However, YouTube Rewind 2018 is now the most-disliked YouTube video of all time, having beaten Justin Bieber’s Baby into second place. Which is some feat. So, why exactly is YouTube Rewind 2018 universally hated?

The YouTube Rewind 2018 Video

The first time I watched YouTube Rewind I failed to recognize most of the people in it. But I quickly realized I’m not the generation YouTube is targeting with this. However, the number of dislikes and negative comments suggest YouTube missed the mark here.

YouTube Rewind 2018 has racked up 10 million dislikes since it was uploaded to the site in early December 2018. By comparison, Justin Bieber’s Baby has taken eight years to rack up 9.8 million dislikes since it was uploaded to YouTube in 2010.

Why All the Hate for YouTube?

There are several reasons for the hate, but the biggest is the disconnect between what YouTube thinks represents YouTube in 2018, and what YouTubers and their audiences think represents YouTube in 2018.

YouTube views 2018 as being about Will Smith, Fortnite, the Royal Wedding, and other mainstream fare. There was no mention of Logan Paul and KSI boxing, PewDiePie battling T-Series for the most subscribers, and Shane Dawson experimenting with the format.

PewDiePie’s non-appearance, while justified from a business perspective, has fuelled much of the hate. Like him or loathe him, the YouTube star boasts 76 million subscribers, which makes him a force to be reckoned with. Unless you’re YouTube.

What YouTube Aspires To Be…

YouTube Rewind 2018 isn’t so much a representation of what happened on YouTube in 2018 as what YouTube wants to be in 2019. It’s a happy-go-lucky place where fresh-faced YouTubers mix with actual celebrities, and where brands spend money on advertising.

This disconnect between what YouTube aspires to be, and what YouTubers and their fans actually do on the platform is set to be a running battle for years to come. Which should at least make reading YouTube comments 15 of the Worst YouTube Comments That Really Need to Die Some YouTube comments just need to die. Here are the worst kinds of comments you should really stop leaving on YouTube. Read More more fun than usual.

Related topics: Online Video, YouTube.

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    May 22, 2019 at 5:37 pm

    I was disappointed with this Rewind, but I wouldn't say I hated it - I actually enjoy parts of it, it just didn't feel like a normal Rewind at times. I never got the feeling that it felt disconnected to what YouTube is, but I didn't like how this Rewind kept telling us what the references were, or that there was a lot of talking - at the very least they should have uploaded three videos; the Rewind the way they are usually filmed, a bonus video that has all the "Let's put this in the Rewind!" scenes included, and another bonus video where the serious discussion takes place. I feel that this needs to be defended a bit as well - I didn't exactly like the inclusion of it, as it broke up the Rewind, and there is a chance that some of them were being told what to say, or it was scripted, however, I don't get the comments I've seen that it was a political correctness thing. I mean, yeah, I get that including everyone is a PC thing, but some of the comments were the actual YouTubers thanking their fans for supporting them.

    In addition to the talking and the over explaining, the main problem with this Rewind is that it both tries to do so much, but at the same time does so little; the number of YouTubers (and other celebrities) is reduced, apparently because 2017's Rewind was so crammed, which to me was never a problem (I rewatch them enough to notice enough people), but you gotta sympathize with the YouTubers who got barely any screen time. The thing is, this Rewind still fails to give certain people adequate screen time, and things still got cut out.

    The Rewind also tries to be different things at once; it is advertised as (and in places, is) a Rewind that the YouTubers themselves control, with the idea that YouTube are listening to what we want in Rewind (which was doomed from the beginning - even if they did listen, there's no way they could please everyone.) It also wants to be an advert for YouTube, meaning it can't show anything too controversial. Another aspect where this Rewind suffers an identity crisis, is it's storyline; it tries to have one this year with the whole "We control Rewind this year" thing, but certain aspects of the story were cut down, making certain things not come over the way it was planned. Marquess Brownlee has stated that his scene originally contained more awareness that he had been magically placed in the Rewind, but this was not shown in the final video, and Casey Neistat has admitted that his part, where he asks for, and dances to K Pop was meant to be ironic, but with the way the scene was shown, the joke was lost, and some people even thought that they were making fun of K Pop itself.

    It is a shame, I don't think it deserves to be the most disliked video, because there were parts of it I like, but it is definitely the worst YouTube Rewind has ever done, and I hope if they make more, they don't do it like this again. I feel bad for not liking it, as I love YouTube Rewinds, and I honestly think, that if they at least took out most of the talking, and the over explaining, it would be at least decent, but they should also include some of the things they missed out.

  2. Mark Tristan R. Ocampo
    December 16, 2018 at 8:44 am

    Even MKBHD, a well-known tech reviewer (YouTuber) and included in the YouTube Rewind 2018 explained the answer to this article on his YouTube page.

    Anyway, yeah, YouTube Rewind 2018 SUCKS.

  3. Ian H.
    December 13, 2018 at 5:38 am

    I think many of the people complaining are English-speaking Americans who don't realize that they no longer form the only viewing block on YouTube. Rewind 2018 represented more diversity in creators than previous Rewinds, showcasing some creators unknown to North Americans, but hugely popular elsewhere.

    • Anon
      December 13, 2018 at 11:43 pm

      Diversity is cancer

    • Pierre
      January 18, 2019 at 6:59 am

      Oh yeah? Well, it certainly is hated here in Africa, so don't be giving me that "no longer form the only viewing block" nonsense. The rest of the world hated it too.

  4. Anon
    December 12, 2018 at 5:51 pm

    Seriously man? No mention of how it glorifies sjws, kpop, transgenders and god knows what other minor groups to the point that it seems that the world is driven by them? Noo . . "The reason for the disconnect is what youtube wants to be and what it really is" . . What a load of bs. . If you do get paid to write this article. I hope google is paying to promote misdirection

  5. Anon
    December 12, 2018 at 2:50 pm

    Please tell me this asshat didn't get paid to write this

    • Dave Parrack
      December 12, 2018 at 3:17 pm

      I'm afraid that I, the asshat in question, did indeed get paid to write this.