Why Does Everyone Enjoy A Nice Infographic?

ROFL 24-02-2015

What is it that makes infographics so attractive? One could just as easily and effectively make a list to show data. After all, it would show the exact same information, and it might even make it easier to digest since there are less distractions 10 Daily Distractions To Improve Your Productivity Contrary to popular belief, there are some distractions that could actually make us more productive. Distractions need not be roadblocks...with these deliberate ways, they easily can be catapults. Read More  with all of the pretty images featured on most infographics.

So what is it about the infographics that attracts everyone to them (including us, at MakeUsOf)? Well, let’s take a look at the infographic below that explains it all (that’s right, the infographic explains why we love infographic. It all comes together).

Via NeoMam

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  1. eric jay
    February 27, 2015 at 3:08 am

    I like them really much! They're easier to convey facts. But of course it cannot always replace a full text article.

  2. Buffet
    February 26, 2015 at 7:53 am

    I don't like 'em!

  3. dragonmouth
    February 24, 2015 at 4:01 pm

    There are some that enjoy infographics because the pictures replace cursive writing. :-)

  4. Vincent
    February 24, 2015 at 3:44 pm

    Wow! Some of these comments are brutal! Sam -- good catches, though! Indeed, visuals are for the brainless amongst us -- a.k.a. any current school-age child who is pampered by the P.C. police, offered praise for no value in return for a true accomplishment of any sort, and is stuck with a digital device to provide equally fast results as in acquiring food from McDonalds or the like.

    We have inculcated a younger generation to use no more than 140 characters to communicate real meaning, done better with far more words to achieve understanding. Yet, I do maintain the adage is valid: a picture is worth a thousand words. Striking the right balance is today's challenge; particularly with mixed audiences, although that in and of itself is also a rarity . . . since when do youngins want to associate with us old folk??

  5. Sam
    February 24, 2015 at 3:31 pm

    YearOfTheGoat, a fair point. Only problem is that not all percentages are as neat as 50%! To express 71% as a fraction wouldn't be so easy ('71/100' wouldn't be much of an improvement). There's also something to be said for consistency. On the other hand, variety is the spice of life I suppose :-)

  6. YearOfTheGoat
    February 24, 2015 at 3:15 pm

    typo. *about = avoid.

  7. YearOfTheGoat
    February 24, 2015 at 3:14 pm

    Sam, percent not so bad and I agree about common use, but look at this infographic - you see 15 digits only about percents, not including all other digits. That's too much. It looks lika a boring science excersise from 10th grade homework. It is dry information. Yes, it understadable, but some sentences need to be changed to about repetitivenes and "template" looking info.

    • YearOfTheGoat
      February 24, 2015 at 3:48 pm

      Last sentence typo *about = avoid.

  8. Sam
    February 24, 2015 at 2:56 pm

    YearOfTheGoat, in English-speaking countries (and I strongly suspect in every other country too), percentages are commonly used and widely understood. 'One of two' and 'talk human language' on the other hand, are not.

    Also, MUO doesn't create these so it's not Dave's mistake if something actually was wrong with it. He's only responsible for the intro paragraph and the only mistake I see there is 'less' instead of 'fewer' (use 'less' for something measured and 'fewer' for something counted). That, and 'MakeUsOf'.

  9. Anonymous
    February 24, 2015 at 2:51 pm

    "... fact we are visually wired".
    Visuality works good for short term memory. Words keeps longer. And real understanding, which can (but not must) include words, pictures, audio, etc is a long term memory.
    Source: Sebastian Leitner. "So lernt man lernen" (How to learn to learn) 2003.

  10. Bikas
    February 24, 2015 at 2:21 pm

    What? Who even likes infographics?

    • Francois
      February 24, 2015 at 11:18 pm

      Can't stand them! I'm not the only one... woohoo!

  11. YearOfTheGoat
    February 24, 2015 at 2:20 pm

    Whatever function an infographic does, the main source of information is still text. If image too big compared to text, you see just random images and search info between them. And, Dave, avoid percents or any meaninless digits! Convert 50% to "half" or "one of two". Talk human language.

  12. Anonymous
    February 24, 2015 at 2:11 pm

    Text with pictures is ok. Overcrowded infographic - no, because most of them have too much pictures and information is throwed around in blocks or colums instead of simple writing it from left to right. There is very little of good infographic. This is one is not good because big pictures overcomes a text under them.

  13. Anonymous
    February 24, 2015 at 1:58 pm

    I am such kind of person who likes to print some information. It just hurts to see an infographic with interesting content and deal with its enormous lengths because of not always necessary images, calligraphy or just colors when you only need few paragraphs of simple black text.

    It even sucks to save them on PC because they are not always comfortable to preview with default software.

    So hate infographics.

  14. dragonmouth
    February 24, 2015 at 1:15 pm

    Written text is a form of infographic.

    • Fik of borg
      February 24, 2015 at 11:37 pm

      Not in this context.
      Although technically letters are graphic representation of sounds, written or typed text es copy-able and searchable, text drawn on a picture is not. It's only prettier.

  15. Fik of Borg
    February 24, 2015 at 12:35 pm

    Love infographics?
    I don't know if "everyone" loves them, but I dislike them (not going as far as saying "hate them"). Specially loooong ones like the ones MakeUseOf favors.
    I prefer my info in copy-and-pasteable text form.

    • Francois
      February 24, 2015 at 11:17 pm

      I hate them! Thanks for your comment :)