When it comes to social media, we all like to know how to make things simpler, more connected and less time-consuming. It doesn’t really matter if you’re setting up just your personal accounts or if you’re the one in charge of managing your company’s social media activities. What matters is that the effort you go to in order to share great content is minimal and that as many of your fans as possible see the content.
Most curators of visual content have a Pinterest account and either a Facebook account, page or group. Today we’ll focus on connecting Facebook Pages and Pinterest accounts; however many of these ideas could be used to connect regular Facebook accounts and Facebook groups too. In the end, the aim is to you know your audience, have a plan and make your work as simple as possible. So, connecting your Pinterest account and Facebook page will just be one more step towards cohesiveness and simplicity.
Get A Business Pinterest Account
If you’re a business looking to have a presence on Pinterest, you should create a special Pinterest business account. You can verify your website to make it more official. Then if you like, you can share the maintenance of your boards with individual members of your staff (and your personal account). This way, you have the most professional presence on Pinterest possible.
Basic Pinterest-Facebook Account Connection
To link your Pinterest account with your personal Facebook account, head to your Pinterest settings and look under the “Social Networks” heading. Here you can choose to share items to your Facebook timeline whenever you have activity on Pinterest. You can also set up Twitter sharing here, too.
Integrate Pinterest and Facebook Pages
There are a number of ways you can add a Pinterest tab to your Facebook page. For instance, you could use any pre-made iFrame application to show off your content, or you can build your own application to do precisely what you want. If you have less time on your hands, but still want a decent solution, try using a service like Woobox.
With Woobox, all you really need to do is install their Facebook app and follow your nose. Once installed, you choose which type of tab you’d like to add from a list including Pinterest alongside other favourites such as YouTube, Instagram, and Twitter. You can then tell it which Pinterest account to use, and whether you’d like to show all boards or a specific board.
As a bonus, using Woobox for Pinterest integration is generally intuitive and ready for expansion. It will easily let you set up Pinterest pages for all of your Facebook pages, showing different content on each. You can also use Woobox for other popular services, as seen before in the tab choices list, or you can choose to use one of Woobox’s services for competition hosting.
Cross-Promote Your Pinterest Tab And Facebook Page
Once you’re all set up, make sure you link to your Facebook page from your Pinterest blurb. Conversely, make sure you send a status update to your Facebook fans with the link to your Pinterest tab. This means your fans will be able to follow, share and participate whenever it suits them best.
Future follow-up crossovers could include sharing your most popular pins and prompting your fans to “like” them on either platform. Perhaps you could even ask your fans to choose their own favourite.
Get Fans To Like & Share Your Pins
For further integration, the Woobox settings let you choose to show Facebook “Like” buttons and sharing buttons on the pins shown on your Pinterest tab. This means that your fans that use Facebook more than Pinterest can quickly share your Pinterest content with their friends. You may also like to introduce your Facebook fans to great pinning tools like Pinstamatic to help them to pin content more easily.
Get Fans To Pin Facebook Content
If you upload photos and other interesting images to Facebook, it may be worth suggesting that your followers occasionally ‘pin’ the image into Pinterest. Those that are regular Pinterest users may well think that your content is pinworthy and do exactly that.
For Facebook admins with a larger budget and/or some coding chops to work with, you could consider creating an application which features your best images and shows a “Pin it” button next to each of them. Pinterest users won’t need further prompting and your cross-over marketing will be automatic.
Promotions & Competitions
When designing a new promotion or competition, there are a number of ways to generate buzz on Facebook and Pinterest at the same time. Check out some inspiring ideas for Pinterest competitions if you’re in need of some tips.
For instance, you could ask users to create a board specifically for your competition and to pin a few relevant pins to it. Entrants could also be required to like your page in order to be eligible. To mix it up, you could invite your users to share their boards on your Facebook page. However, make sure you don’t ask too many Facebook actions from your fans in order to enter the competition, as this could get your Facebook page banned. One the same note, ensure you follow Pinterest’s brand guidelines too, such as ensuring your competition does not look like it is being sponsored by Pinterest.
What Else Would You Do?
This is really just an introductory guide to integrate Pinterest and Facebook accounts. What else would you suggest people try? Do you have any tricks that might work well to integrate Pinterest and Facebook groups or individual accounts instead?